Play the Yahoo! Penalty Shootout Online Game for the opportunity to win tickets to sixteen of the world’s greatest sporting events

Participate on First Day of World Cup and Yahoo! Will Contribute Up To $100,000 to Help Eliminate AIDS in Africa

London, June 10, 2010

If you could attend any sporting event in the world, which would you choose? Who would you take? All questions for anyone who plays to win the ultimate sports prize, the Yahoo! Sports Pass. The prize will give one lucky winner two tickets to 16 of the world’s greatest sporting events, four events per year for four years. In addition to allowing the winner to pick the events of their choice, the Yahoo! Sports Pass also includes travel and accommodation for each event.

To win the Sports Pass prize, play Yahoo! Penalty Shootout, an online game that allows you to face off against friends, other fans and rivals in a virtual penalty kick competition. Fans in more than 16 countries will be able to play the game at http://uk.eurosport.yahoo.com/football/world-cup/penalty-shootout/ for a chance to win the Yahoo! Sports Pass.

The Penalty Shootout contestants with the two highest scores in the world at the end of the online competition will be flown to Brazil to compete in a real live penalty shootout featuring famous England and Arsenal goalkeeper David Seaman. The winner with the highest number of kicks against Seaman will be awarded the Yahoo! Sports Pass.

“The penalty shootout is always the most intense, highly charged aspect of any football competition,” said Andrew Cocker, Yahoo!’s UK Head of Marketing. “For the winners of the Yahoo! Penalty Shootout promotion, the stakes could not be higher – a prize that any sports fan would love – tickets to 16 of the biggest sporting events in the world. The final challenge is to beat David Seaman: a big test for the ultimate sports prize.”

In addition to trying to win the ultimate sports prize, fans that play Yahoo! Penalty Shootout for (RED) on the first day of the World Cup will help eliminate HIV/AIDS in Africa.  For every goal scored on June 11, Yahoo! will contribute USD $1, up to USD $100,000, to the Global Fund, the recipient of (RED) monies. Since 2006 (RED) has been engaging business and consumers to help eliminate AIDS in Africa and to date (RED) partners and events have generated $150 million for the Global Fund. For more info about (RED) visit www.joinred.com

The Yahoo! Penalty Shootout game is another example of Yahoo! bringing innovation to the world’s largest sporting event. In addition to online games, Yahoo! is providing fans with a variety of compelling World Cup tools and content:

• Get a quick snapshot of the latest World Cup information with new rich shortcuts in Yahoo! Search results – photos, videos, schedules, live scores, stats, team information and news at your fingertips.

• Download the Yahoo! Toolbar to stay on top of World Cup action with real-time scores, schedules and breaking news. Be the ultimate fan and customise toolbars with country-themed skins.

• Predict winners for each round with Yahoo Fantasy Football (http://uk.wc.fantasysports.yahoo.com/world-cup ), a pick’em style fantasy football game. This is Yahoo!’s largest global launch of a fantasy product. Fans can play the game in 22 countries in 11 languages.

• Predictalot from Yahoo! Labs, a fun experiment that puts the “wisdom of the crowd” about the World Cup to the test. Predictalot lets fans in every country make millions of interesting predictions, like “How many teams from Europe will advance to the quarterfinals? or “Will a country that has never won before win it all this year?”

• Receive World Cup updates on-the-go with Yahoo!’s seamless online and mobile experiences. Visit m.yahoo.co.uk and enjoy comprehensive up-to-the minute scores, schedules, standings, news, player profiles and more.