ITV has signed a new, three-year deal with The X Factor & Britain’s Got Talent, keeping Simon Cowell in work for at least another 3 years.

As part of this renewed collaboration with Syco Entertainment and FremantleMedia, the broadcaster has also secured exclusive UK broadcast rights to the American version of The X Factor and America’s Got Talent for ITV2.

Simon Cowell said: “I am thrilled this deal has been concluded with ITV to enable our relationship to continue to develop. I am committed to making sure both shows get bigger and better every year. I have a lot to thank ITV for; they have been key in making The X Factor and Britain’s Got Talent the UK’s biggest television shows.”  

The X Factor and Britain’s Got Talent are the UK’s most popular entertainment television programmes on any channel.  The two shows provided the most watched television moments of 2009 with peak audiences of 19.3 million for The X Factor final and 19.9 million for the Britain’s Got Talent Final.
This year’s seventh series of The X Factor has been the most popular ever with viewing figures across every stage reaching record levels. Almost 17 million watched the second Judges’ houses show, and yesterday’s second live results show peaked at an enormous 15.2 million; the highest ever at this stage of the competition.
Online, ITV.com/TheXFactor attracted over 95 million page views during the 2009 series with over 30 million video views across the run.