Peacocks, the UK’s hottest value fashion retailer, has announced its first design collaboration with style leader Daisy Lowe, who will launch her collection of retro-inspired swimwear, which she will also model, for summer 2011.
‘Daisy Lowe for Peacocks’ follows five sell out collections for the value fashion retailer, designed by her mother Pearl Lowe. Daisy’s collection aims at offering customers on a budget, the chance to buy designer swimwear for £18 and less.
Her designs will launch in selected Peacocks’ stores and online in May 2011, available in sizes eight to 16, and in cup sizes 32B to 36DD. The bikini tops and briefs will be sold separately to allow customers to mix and match.
For her debut collection, Daisy sought inspiration from the French Riviera in the 50s, celebrating the beautiful curves of Sophia Loren and the original pin-up queen, Bettie Page. Her four-piece collection includes a selection of flirty bikinis, swimsuits and sexy shorts, designed to flatter women of all shapes and sizes.
Pearl Lowe will continue her spring/summer 2011 vintage inspired tea dress collection set to launch in April.
Daisy Lowe said: “It was important from the start that my designs were accessible so my friends could afford them, which is why we’ve kept the collection under £18. I’ve sought inspiration from the things I love, family holidays in Europe, iconic 50’s pin-ups and classic vintage shapes. My mum is my style icon and it was great growing up and having access to her closet. I’m so pleased I now have my own collection to wear and share with my friends instead of nagging my mum for hers.”
Pearl Lowe said: “I’m so proud of Daisy’s collection. Whatever she puts her hand to she turns into a success and I can’t wait to see her designs come to life this summer. Together we are proud to be bringing classy vintage fashion to the high street at affordable prices.”
Jane Hotz, Peacocks’ Womenswear Buying Director said: “We’re thrilled to be able to translate Daisy’s vintage designs for our customers. Daisy is a trend setter, and it’s been an inspiration turning her creative ideas into a reality. We hope customers enjoy wearing her designer swimwear at great value.”