It has always been a wonder to me, as to many women, what drives our ideas of fashion? Is it the flamboyant array of sensual, yet edgy, designs we see displayed on city catwalks? Our individual idols, who we worship as fashion martyrs? Or do we simply see something, ask our peers and then deliver the asking price? Maybe the likes of Gok Wan could educate me.

This brings back memories of the days when my girlfriends and I would casually take off on ‘therapeutic’ shopping sprees, leaving with the good intentions of attending to our wardrobe essentials and returning with more than our arms could carry. Ahh, classic tale isn’t it?

The days of  ‘does my bum look big(ger) in this?’ are days I can personally look back on and laugh, it is now more appropriately replaced with ‘I like this,  I could wear it with a tie.’

It’s true to say that the days of periodic, segregated fashion are long gone. Replaced now with a much more dynamic, hybrid idea of ‘what to wear.’  In the streets of London, you will see women comprising jeans teamed up with kaftans, eastern designed jewellery with boho flair. This was even more evident in the Middle East. The women looked effortlessly elegant combining low cuts with hijabs – beautiful and dignified.

‘It’s not what you wear, it’s how you wear it.’  We’ve all heard that and yes this is true, but i’m not referring to the lady who situates herself permanently on the right side of the Gucci counter, because her friends do. Sense my sarcasm here? Good.  It’s fine to experiment, but not essential to conform. For example, I wouldn’t wear leather trousers because other girls do,  but if  I myself find something interesting to wear, then I will do,  so all within reason.

What we wear is an illustration of what we feel good in, hence, want people to see.  Being experimental and flamboyant by nature can easily be represented in the clothes we wear,  It’s all down to choice. Anyone can be confident, regardless of shape and size. We are all judges of what looks good on us and what doesn’t.  Now I’m remembering the days of let down sweatys. Thank God the polaroids are gone.

One genre of fashion that is a definite yes in my book is Boho. It is fabulous, I cannot keep count of how many scarves, necklaces, skinny jeans and boots I keep in my closet.  It’s not just that it ‘looks’ good, but really represents the modern, streetwise young women of today.  Classy, sexy, diverse and relaxed.  It may initially have been labelled as a ‘celebrity look’, but then again, when it comes to fashion, what style isn’t?  Choicewise again, I’d team this up with vintage (I hope Gok is keeping notes). I so love vintage shopping,  it’s always the sneaky shops that play happy for me and the variety keeps me searching for hours.

So this again brings me back to my initial question. Who dictates our choice in fashion? Do our choices run deeper than what ‘we’ think looks good? Well, we can all make decisions on what we think looks good, but there are other factors that contribute to taste.

Take a young Muslim lady. She may have been bought up to believe that what looks exquisite does not involve wearing hotpants and a tiny t shirt. Instead,  she would feel teaming up traditional clothing (that covers both the legs and shoulders) is both feminine and beautiful.  Some may look to magazines such as Asian Woman, to derive their sense of what looks good.Therefore, it is not just individual thought that conducts the way we dress and what we see as fashionable, but exterior influence too.

I’ll stay with the belief that confidence in choice and awareness is everything. Whether it be a religious girl walking down the street or a cosmopolitan chick with an A to Z style list in her handbag – choice works in line with confidence and the words ‘I am individual’ are of upmost importance.