SHOPSTYLE REVEALS MOST POPULAR FASHION SEARCHES OF 2011

Royal Wedding boosts best of British

ShopStyle.co.uk (the fashion site that brings together Britain’s favourite brands and stores under one digital roof)  today reveals the most popular label and item searches of 2012 and shows that when it comes to fashion, we’re very patriotic.  Five of the top ten most searched for designers in 2011 were British. The prominence of Ted Baker, Burberry, Vivienne Westwood, Alexander McQueen and Paul Smith show that when it comes to fashion, Britain’s style-aware are loyal to our own shores.

 

The penchant for all things British significantly increased across 2011 thanks to Catherine Middleton’s much lauded style choices including Alexander McQueen for her wedding dress. ShopStyle.co.uk saw an enormous 100%*[1] increase in traffic the day of the wedding as women flocked online to find Middleton inspired dresses. And dresses stayed in the Top 10 searches across the year as women were influenced by Catherine Middleton’s elegance and classic style.

 

Alexander McQueen jumped into the top 40 search terms as it was revealed the bride’s wedding dress was designed by the iconic UK fashion house. The only other designer to move into the Top 10 this year was Ralph Lauren leaped fuelled by his TV appearance on Oprah.

 

The maxi dress is still eternally popular topping the list of the most searched for items in 2011, joined at no.1 of most popular labels by Diesel.

 

Shannon Edwards, Managing Director and VP Europe for ShopStyle believes 2011 was the year when fashion took Catherine Middleton to its heart. She says: “From the Royal engagement announcement the fashion world was in love with Catherine’s classic elegance and sophisticated, adoptable style. The Royal Wedding was an incredible event for fashion and began our adoption of all things British, from  designer labels to high street stores. It will continue into 2012 as we look forward to the Jubilee celebrations and the Olympics.”

 

Boasting over one million users each month and over 2000 UK and international fashion brands, ShopStyle.co.uk’s Top Ten of 2011 are as follows:

 

Top 10 Product Searches for 2011

1. Maxi Dress
2. Jumpsuit
3. Red Dress
4. One shoulder dress
5. Sequin dress
6. Playsuit
7. Lace dress
8. Nude shoes (Definite Kate Middleton link)
9. Dress
10. Bodycon dress

 

Top 10 Label Searches for 2011

1. Diesel
2. Marc by Marc Jacobs
3. Ted Baker
4. Burberry
5. Vivienne Westwood
6. Tommy Hilfiger
7. Ralph Lauren
8. Alexander McQueen
9. Acne
10. Paul Smith