Saving money on fuel is a priority according to research by Mobil 1
- Cash strapped Brits look to save money on motoring but actually lose out where it matters most: in the engine
- Research marks launch of Mobil 1 ESP 0W-30, a fully synthetic car engine oil approved for use by BMW and Mercedes-Benz
- Drivers understand engine oil helps their vehicle but do not know it can help them save money on driving costs
- New Mobil 1 ESP 0W-30 is designed specifically with potential fuel savings and efficiency in mind
LONDON, 2012 – Checking oil ranked highest in the activities we’re willing to do on our own, over and above a number of everyday activities. New research commissioned by Mobil 1 has found that more Brits are confident checking the oil in their car than making beans on toast.
This research comes as Mobil 1 launch its latest synthetic car engine oil, Mobil 1 ESP 0W-30, with BMW and Mercedes-Benz approval. The research also shows that Brits are increasingly looking to cut motoring costs as the economic climate gets tougher, with over a fifth of drivers cutting their mileage by as much as 2,500 miles each in 2011.
However, it also seems that drivers are missing out on other easy cost-cutting measures, unaware that basic actions such as keeping engine oil topped up can reduce overall motoring costs, as only 6% of respondents recognised that using the correct engine oil prolongs the life of an engine.
“It is great to see that as a nation we are confident with checking car oil and we are surprised to see it beat so many everyday activities in terms of consumer confidence” said Dan McGoldrick, Field Marketing Advisor UK, Nordic and Benelux for ExxonMobil Lubricants & Specialities, makers of Mobil 1. “Checking oil, especially in winter months, is essential to keep cars running smoothly, avoiding wear-and-tear and making sure your car runs as efficiently as possible – potentially saving you money on fuel and ensuring your motor is as confident on the road as you are in looking after it.”
Developed using the latest synthetic lubricant technology, Mobil 1 ESP 0W-30 has the potential to improve fuel economy whilst optimising engine protection. Expertly engineered to help prolong the life and maintain the efficiency of emission systems in both diesel and petrol powered vehicles, it has gained approval from Mercedes-Benz1 and BMW2 for a range of models.
Mobil 1 top tips for saving money and keeping your motor in peak condition:
- Choose the right oil for your car.
- Using the correct engine oil can potentially improve fuel efficiency, provide valuable engine protection, and reduce wear and tear.
- Mobil 1’s online “Which Oil” product selector – found at www.mobil.co.uk – helps drivers find the correct engine oil to optimise their vehicle’s performance.
- Simply insert the vehicle registration number and ‘Which Oil’ identifies the most appropriate engine oil.
- Talk to your service representative about the “health” of your engine and the motor oil they use during maintenance checks.
- Service representatives are your vehicle’s “doctor”, so don’t be afraid to ask questions about the benefits of different oils and how to keep an engine running smoothly.
- Keep a 1 litre container of engine oil in the boot
- Maintaining the proper level of engine oil and lubricant is essential to the protection and efficiency of a vehicle.
- A one litre container of oil is a cost effective way of maintaining an engine between regular maintenance checks.