The “Mountain, Water” themed show brings original Chinese fashion brands, EVE CINA and EXCEPTION de MIXMIND, to the London catwalk.

Eve Group is regarded as China’s leading high-end men’s wear groups. With more than 300 stores in China the group has five brands: EVE CINA, NOTTING HILL, KEVIN KELLY, JAQUES PRITT, and EVE CINA. EVE gains creative inspiration from Chinese culture with a Western style and confidence. The brand’s design signature is delicate traditional culture in modern city life.

Ladies wear brand EXCEPTION is one of China’s longest-established, most successful art and fashion labels. With over 90 outlets across China, its design is original and contemporary. Its popular sister brand, WUYONG (“Useless”), is a leading creative label.

“China is a huge focus for us right now and an increasingly important market for our designers. I hope that China’s creativity will be a highlight of this Fashion Week. London is a creative powerhouse and China has a burgeoning creative industry. If we combine these two I believe great things can happen. This is the goal of the China Britain Fashion Alliance which I launched last August”, says Harold Tillman CBE, Chairman of the British Fashion Council.

“EXCEPTION and EVE are examples of well established Chinese brands that have real potential to build international followings. Let’s hope London will be a platform for them to build on in the future”, said John Walford, director of the shows”.