GEOX the premier Italian brand famous for the innovative use of breathable technology and the
renown British shoe designer Patrick Cox have teamed up to create a capsule footwear collection
for Spring Summer 2012 that is an exciting fusion of sportswear and urban chic.
This SS2012 capsule collection marks the start of an ongoing collaboration between GEOX and
Patrick Cox and will see the development of footwear collections for men and women that bring
together elements of active sportswear, big city living, innovative materials and cutting edge
design.
In a statement about his collaboration with GEOX, Patrick Cox has said:
“I want to create pieces that are casual in spirit and reflect London’s cool urban vibe building on
GEOX’s exceptional and innovative shoemaking technology.”
Patrick Cox who became a global household name following the launch of his Wannabe loafer,
arguably the most commercially successful loafer launched in modern times, is famous for shoe
design that skillfully mixes traditional and the avant-garde and for shoes that are ‘must have’ items
for a knowing and fashion conscious market.
Mr Mario Moretti Polegato, Chairman of GEOX comments:
“I’m very pleased with this collaboration that will further increase the value of our respective
strengths and excellences. This new and innovative project will enable our clients to find designer
shoes interpreting in a modern and contemporary way our innovative shoes technology”
The GEOX brand was originally inspired by the style of a British Gentleman who liked to meld
functionality and comfort with a stylish urban twist when choosing his footwear and the idea was
later extended to a broader customer base to whom this mix of styles appealed.
The debut collection that will be launched this weekend features 18 styles for men and 20 for
women that perfectly illustrate the meld of active sportswear and city chic. The designs include
classic wing tip moccasin and derby shoes but with lightweight, flexible GEOX BREATHING soles
or the combination of a traditional tubular loafer with a tennis sole.
The shoes are crafted in beautiful soft leathers in a vast assortment of colours. Available now this
new collection will be distributed in key European markets such as the UK, Italy, France and in the
USA and Asia. The range will be available in top department stores, selected Geox shops and
specialty stores.
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