Millie Mackintosh launches The Incredible Body for Umberto Giannini, and her boyfriend is not happy.

Millie Mackintosh, from Made In Chelsea, has become the first star from the reality show to
use her new-found fame to tie up an amazing contract with top hair care brand Umberto
Giannini. Millie plays a super sexy femme fatale in a graphic online novel; The Incredible
Body, which launches Umberto Giannini’s new hair care range. Her boyfriend had something to say about it though!

The interactive, black and white novel, set in London, shows Millie as a hyper-glamourised
version of herself with killer hair and an attitude to match. The narrative plays out as a
stunning, highly stylised, 1950s influenced interactive graphic novel where every frame has a
detail of movement.

The Incredible Body, developed using the popular blogging platform, Tumblr, brings Millie
and her desires to life, allowing the viewer to live and share every moment. Millie said: “The
character in this video was great fun to act. It felt really sexy to play the “femme fatale” role!
I love the film noir, 1920’s feel to it all and think it captures the glamorous essence of the
Incredible Body range perfectly”

The video is available at incrediblebody.co.uk

Umberto Giannini’s ethos of No Plain Janes has been at the basis of the graphic online novel.
They believe in bringing high-end hair and beauty styling to the high street – taking the art of
glamour from the few to the many. Umberto Giannini create products that help the user to
master the art of transformation and are stocked exclusively in Boots stores nationwide