Following on from Junior Smart’s articles on Game Group going into administration, an announcement is expected from the investment group, Opcapita, that it is buying a large part of the troubled Game Group out of administration.

However many experts believe that the Game Group needs to change its approach in order to survive in this tough retail landscape.

Danny Jatania, a consumer champion and CEO and Chairman of Pockit, says, “If a company like Game is to survive, it’s imperative for it to adapt and innovate to consumer spending patterns. Currently the high street is going through a major evolution as a result of consumers using the huge savings offered by the online retailers to purchase goods. Game will have to completely rethink its strategy and will need to work in harmony with this growing trend.”

Danny concludes, “More and more retailers are using deals, vouchers, in-store and online cashback, in the face of a fiercely competitive retail environment. It is important for retailers to extend these deals to the high street to increase foot fall as part of their growth plans.”