Grey Goose is the official vodka partner of the Elton John AIDS Foundation (EJAF) and is committed, through a series of fundraising events and on-going project support, to building on the pioneering work that the Foundation undertakes. Having raised more than £2.3M for the Foundation to date, the Grey Goose and EJAF’s relationship continues to go from strength to strength.
In support of EJAF this Summer, Grey Goose will be hosting a series of unique consumer events taking place across the country- ‘Taste By Appointment’ .
The campaign introduces two tools designed to educate cocktail lovers about how to ensure the best possible drinking experience: Taste by Appointment consumer events and GreyGooseTaste.com, a website dedicated to helping users find their perfect cocktail.
The campaign is aimed at helping cocktail lovers discover how to select a cocktail that is perfectly suited to their own personal taste and will be a bit like what happened in the world of coffee where consumers moved on from black or white coffee to a full understanding of their personal preferences and choice of coffee options, from latte to skinny cappuccino with a twist etc.
Upcoming events are:
- Hakkasan, Fitzrovia – 1 July
- Rhodes Twenty Four – 2 July
- Wyld Bar – 3 July (100% of ticket price for this event goes to EJAF in support of upcoming Gay Pride week)
- Nobu –6 July
- Quo Vadis –10 July
Tickets are priced at £75 and are available to buy at the ‘Grey Goose Taste’ website (greygoosetaste.com) 25% of each ticket sold will go directly to EJAF so it really is drinking for a good cause!
(Nobu is £150 but has a five course meal included with cocktails created to perfectly compliment each dish served)