Lana del Rey’s rise continues. She has been signed up to the Next modelling agency, had Mulberry name a bag after her, was on the cover of British Vogue and is now the model for the latest H&M campaign.

A 26-year-old singer is the face of their autumn campaign. She has also covered Blue Velvet for a short film for the brand. The short film will be released in September at hm.com. Lana has admitted that Mulberry naming a bag after her was a dream come true.

‘I love the design, it’s a perfect mix between old school Hollywood and contemporary style. It’s an honour that such a classic and prestigious brand would name a bag after me.’