As the world’s greatest athletes are winning gold to compete in the biggest sports spectacle on the planet, it’s easy to think that getting the body of an elite Olympian requires being blessed with great genes and dedicating every waking hour to exhausting training and sticking to super-strict diets.

But you’d be wrong. Men’s Fitness magazine, the UK’s best-selling fitness title, has proved that it practices what it preaches by putting one of its writers on the cover of the magazine following a 12-week body transformation challenge that saw him change his physique from an out-of-shape journalist into one that wouldn’t be out of place in the Olympic Village.

In the September issue, on shelves now, the magazine’s deputy editor Joe Warner proves smart training and sensible eating it all it takes to completely change the way you look in as little as 12 weeks.

Training for just one hour four times per week, Joe lost 8kg of fat – the equivalent to 16 large packets of butter – while building 10kg of lean muscle mass to build a body worthy of gracing the cover of Men’s Fitness magazine.

‘After turning 30 I decided to see whether I could get into the best shape I have ever been in,’ says Joe Warner. ‘I am just an average guy with a busy 9-to-5 desk job but I wanted to discover for myself how far I could push myself to achieve the “elite athlete” physique I’ve always wanted. By training right and eating well I burned off my belly and built a proper six-pack. If I can do it, anyone can.’

‘Joe has proved that training hard and eating healthily is all you need to do to transform your body into one that can grace the cover of the UK’s best-selling fitness magazine,’ said Nick Mitchell, founder of Ultimate Performance Fitness who oversaw Joe’s 12-week challenge. ‘A smart training plan, executed with 100% effort, really is the best, and most effective, way to build the body you’ve always wanted.’