I headed over to the Canon Cinema at Somerset House on Monday to view the Fashion Films playing inside.
Mondays features was an accessories showcase staring Katie Rowlands ‘Ishtar’ S/S13 film. It was a short advert of a tattooed girl running through an old building, body adorned with the collection. The pieces were edgy and sexy with Egyptian style headdresses and armlets added something a little bit different.
Everything in the video I would have worn myself and Katie Rowland is defiantly a great brand for young women looking for some exiting, modern jewellery. However it would have been nice to see more as the film itself was quite short, so a trip to Liberty’s to check out the collection is defiantly in order!
http://www.katie-rowland.com/
Other designers showcasing short films were Zoe Lee, a British shoe designer of whose collection turned out to be cool, fun and funky. Previously tutored by Manolo Blanhik, in January 2012 this year she launched her own collection of luxury woman’s shoes. Zoe Lee clad feet were seen dancing and walking, each shoe having its own name and personality. Really enjoyed watching this video as the brand was portrayed well and each shoe shown clearly. Will be purchasing a pair of Zoe Lee shoes as soon as S/S13 hits the shops!
http://zoelee.co.uk/home/
My favorite short film, which made me laugh was the Mawi “Heiress” video which marks a 10 year landmark for the London based brand.
The film shows a young woman sitting at a dinner table, dressed up as if for a party. Her butler brings over her first dish and she begins to eat.
The camera zooms in on what is thought to be a just a plate of soup, but it turns out a pair of earring is floating inside. Dish after dish is brought out, necklaces in the main course, bracelets in the jelly. The woman goes on the eat each piece of the collection ignoring the food entirely.
The Jewellery itself is luxurious but would be perfect for a younger woman as they were not too over the top or extravagant. Each piece is modern and elegant and would be perfect for a dinner party or event.
Check out the past collections bellow
http://www.mawi.co.uk/
Although I much prefer a good old catwalk show, the Canon Cinema is a good place for small brands to get across their brand aesthetic and portray a mood or feel. It was also nice to sit in the dark away from the hustle and bustle of Somerset House and kick back and relax.