Let me take you back to 20 years ago; there was no such thing as the Internet, no one had even thought about search engines, and smartphones were a distant fantasy.
Today, these technologies have become a vital part of society. Aside from transforming our personal day-to-day lives, the invention of digital technology has also had a profound impact on the world of business.
Operating a business was previously about forming relationships through basic human face-to-face contact. Now, you can operate a business without ever meeting any of your clients, and you can even run a business from the palm of your hand.
Digital has become big business. And you can’t mention digital business without the matter of SEO.
So, if you’re looking to boost your business’ digital presence with the help of your smartphone or tablet, here are a selection of top SEO apps that’ll help you to do so.
WordPress
If you have a website or blog page that uses the WordPress theme, this app will be right up your street.
Available on a variety of platforms, including Apple and Android, the app allows you to manage the content side of your SEO right from your fingertips.
You can edit existing articles, change existing links or add new articles with anchor texts and hyperlinks without even having to think about writing in HTML. You can also effortlessly add photos, check your spelling and even change existing keywords in an instant should the competition drop for a particular trending keyword.
If you’re also keen to see how an article has gone down with your readers, with the ability to edit, modify and reply to your comments, staying in touch with your readers couldn’t be simpler.
Google Analytics
The Google Analytics app is the perfect SEO reporting platform; it allows you to measure your sales and conversion, as well as gives you a good overview of how users have found your site, how they’ve utilized it, as well as how you can keep them returning to it.
Aside from analyzing your reports, Google Analytics also holds the power to analyse your social media programs and your content – so every aspect of your SEO is completely covered.
SEM Calculator
Available from the App Store, the SEM Calculator app helps you to analyse every aspect of your Search Engine Marketing, through the use of the app’s multiple calculators.
A useful tool for businesses that use affiliate marketing, Adsense or online buying of banners, the app assists you in working out your cost per impression for many of your marketing campaigns. By doing so, the app provides an effective overview on which of your campaigns are working well, and those that aren’t – so you can decide where your marketing budget would be best spent, or where it’s most needed.
HootSuite
No one can argue the influence of social media on today’s world; most have it, most use it, and most follow it in one way or another. It’s for these reasons that social media has become such a prominent part of SEO and why so many companies now implement it.
As Vroom SEO in Dublin believe, ‘it’s the varied and distinct nature of groups in social media which allows companies to target a specific demographic in a way they previously could not.’
Whether you’ve decided to implement Twitter, Facebook, or Google+ as backlinks for your website or blog, HootSuite allows you to stay ahead of your social media management by managing all of your social networks on one single dashboard.
By doing so, this allows businesses to improve SEO influence by efficiently tracking conversations and brand mentions, as well effectively building backlinks and social media traffic for your site.
This article was written by Ella Mason, an experienced freelance writer. Ella specialises in providing informative and engaging technology advice to businesses.