To mark the occasion of the European Day of Languages today, Rosetta Stone, a leading provider of technology-based language-learning solutions, uncovers major drivers for adult language learning today, citing the feel-good factor, meeting new people and an interest in other cultures.

Rosetta Stone’s 2012 survey into motivations for learning languages found that 54% of respondents were motivated by the feel-good factor, stating that learning a language made them feel good about themselves. Increasingly, the mastery of a second language is considered to enhance attractiveness, and to enable cross-cultural relationships to thrive.

• A recent survey of 30,000 British women found that Italian, Dutch and French were considered  the “sexiest nationality”.
• A survey run by Rosetta Stone  found 29% of those surveyed stated that the lover of their dreams would speak French.
• Closely followed by Italian (20%).
• Only 12.7% preferred English speaking lovers.
• Language learning can also increase opportunities in love.
• Rosetta Stone provides e-learning to individuals, schools, universities and public and private organisations in over 20 languages.
• Other major drivers for language learning which Rosetta Stone has identified are: Career prospects; travel and culture; and ‘heritage learning’, based on languages spoken through generations.

Sylke Riester, Managing Director Europe at Rosetta Stone commented:

“Being able to speak a second language – or a commitment to doing so – automatically suggests a curiosity about the world, which we know are attractive traits.”

“ “From day-to-day chit-chat to heartfelt expressions of love, being able to share these moments in your partner’s language reinforce the relationship. It’s another way of demonstrating love and commitment and allows genuine integration into a loved one’s life, family and culture.”.”