With her fifth collection being given the honor to open London Fashion Week, Zoe Jordan produced an incredible show. With clean cut lines and sharp silhouettes, it’s easy to see where her inspirations, and title of the collection, came from.
‘Foundations’ paid homage to Jordan’s architectural background where she showcased cigarette trousers against tailored boyfriend jackets and pale shift dresses. With textures from croc effect to leather, Jordan presented to us her take on the minimalist trend but adding a little bit extra.
With a mainly monochrome palette, the aim was to let the shapes and textures speak for themselves. However we were treated with a flash of colour in either amber or shocking hot pink in the form of jumpers, skirts and trousers hidden under sweeping houndstooth jackets. The collection was a great example of how keeping things minimal can still be interesting.
Along with her ‘boyish elegance’ Jordan also showed her feminine side through her corseted dresses in metallic jacquard snake print. Shift dresses came in both sleeveless and turtle neck forms and were paired with ankle boots to keep in with the structural vibe. Black and white plaid skirts also made an appearance along with a jumper and trouser combination in houndstooth.
Along with the textures, Jordan also worked with tailoring and sharp shoulders due to the inspiration of bold structural shapes and images. A muted palette and only occasional print meant the shape and fit were showcased to maximum potential.
One of the most particular points about the collection was the colour block panels and individual stand out pieces. According to the show notes “separates are the cornerstones of the Autumn/Winter 2013 aesthetic” and if the bright orange ankle boots are anything to go by, they certainly are.