Fashion icon Rosie Fortescue, from E4’s Made In Chelsea, is heading up Fashion Targets Friday – a brand new fundraising initiative from Fashion Targets Breast Cancer to help beat breast cancer.

Fashion Targets Friday is taking place on Friday 26th April 2013 and is aimed at British students; encouraging them to raise vital funds for Fashion Targets Breast Cancer, the UK’s leading charity fashion campaign in aid of Breakthrough Breast Cancer.

In her role as Fashion Targets Friday Ambassador Rosie is urging everyone to style up and sign up to hold a fashionable fundraising event. One in eight UK women will be diagnosed with breast cancer in their lifetime, so every penny raised is crucial in order to help beat the disease.

Rosie Fortescue, Fashion Targets Friday Ambassador, says: “I love fashion so what better way to help all the families affected by breast cancer than holding a stylish fundraising event. Fashion Targets Friday is the perfect way to raise money for this incredible cause – whether you wear your support with a non-uniform day at school or style up your student union with a fashion party – the money you raise will help to stop women dying from breast cancer.”

Fashion Targets Breast Cancer is the leading charity fashion campaign raising money for Breakthrough Breast Cancer. The campaign raises funds through the sale of specially designed products from leading high street retailers including M&S, River Island, Coast, Topshop, Warehouse, Laura Ashley and Debenhams so those who can’t hold or attend a Fashion Targets Friday event can still Wear their Support with a visit to their local high street (from April 22nd).

To find out more information about Fashion Targets Friday visit www.fashiontargetsfriday.org.uk