This is what they say, “An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success. Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.

• Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies

• Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more

• Provides expert guidance on how to successfully address each of the factors or core competencies covered

• An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories”

Peter Lawrence has a brilliant mind and I am glad he has put his ideas on paper. He has written a book which is thoroughly enjoyable and has a way of getting the point across in a clear, concise way. His way of using stories of real people and businesses makes building a business seem achievable.This guide book should herd the new wave of entrepreneurs in the right direction. It is a readable book which is not stuffy at all. It thoroughly covers entrepreneurship in an engaging way. Learning about entrepreneurship was never so enjoyable and easy. An incredibly good book. I learned a lot.