I went along to the launch of the third edition of the Fashion Fabulous book. I was joined by actor/director Jack Bowman and his wonderful girlfriend Mary Burt. I also met the team behind new blog The London Index, Joseph and Leah-Jade. Check them out. Some of their photos are below.
I had a flick through the book and it is brilliant researched. I talked to Tracy and she said that she goes to every single shop and restaurant. Everything is checked to make sure it is of the highest quality. Tracey is also a hat designer and the hat she was wearing was spectacular.
Sarah Eckersley + Leah-Jade Verasammy + Mary Burt + Jack Bowman + Guest + Catherine Balavage
Frost editor Catherine Balavage with actor and director Jack Bowman.
Fashion Fabulous London returns with new guide for 2013
- The results of an extensive mystery shop uncover the capital’s Top 200 retailers.
- London’s best shopping districts revealed. Shoreditch and Shepherd’s Bush among up-and-coming areas pushing North Kensington out of the top 10.
- Customer service in Prada rated equally to Primark.
London’s number 1 independent shopping guide, Fashion Fabulous London launched its new guidebook for 2013 on the 24th of April, and it is out now.
The third edition of the consumer guide picks out and reviews the top shops in London. The shopping equivalent to the Michelin Guide, the new edition of the book is a must-have for the style-conscious London shopper.
Fashion insiders Tracy Rose and Russell Rose have once again compiled the book by making mystery shopper visits to one thousand retailers across the capital. This year’s updated guide highlights the best shops visited by the couple with in-depth reviews of the hottest outlets.
This year’s Top 200 retailers named in Fashion Fabulous London include new entries from designer-run boutique Antoni & Alison in Farringdon and rising vintage outlet Emporium in Greenwich.
Once again, the West End tops the list of London districts with the most retailers in the Top 200, but new neighbourhoods have arrived in the Top 10 shopping districts. Shepherd’s Bush, boosted by the presence of fashion destination Westfield London, now sits in the Top 10 ahead of Camden and Islington. Shoreditch has cemented its position as a fashion hotspot by ousting North Kensington from this year’s Top 10.
The changes in the guide’s Top 10 shopping districts reflect the increasing spread of quality retailers across London. Tracy Rose comments, “The West End remains London and the UK’s retail heart. However, we found from our visits across the city that lavish outlets and high-end service is far from limited to the boutiques of Bond Street and Savile Row. We are finding that retailers further afield in the capital are increasingly improving the quality of the customer experience, even in the current economic climate.”
Shops that offered a personal touch to customers were highly commended by the pair. Tracy states, “We particularly enjoy the experience offered by designer-run boutiques, where the customer can meet the creators of the items on sale. Being myself both a fashion designer and an avid shopper, I appreciate how much consumers value knowing about how their clothes were made.”
Each of the top retailers reviewed in Fashion Fabulous London receive a rating out of 5 shopping bags on choice, service and wow factor. Every store was re-evaluated this year with many receiving new ratings: In service, Bond Street’s Prada store lost its five shopping bag rating while Primark on Oxford Street improved on its one shopping bag rating – both now having two shopping bags in the 2013 edition.
Readers of Fashion Fabulous London will discover personal accounts from Tracy and Russell from their visits to each outlet. Tracy recounts the story of a showdown with shoppers in the Alexander McQueen store, with one envious customer snatching a shoe from her grasp. In another review, Russell gets to know Camden’s leftfield Cyberdog shop by trying on a yellow laser print ‘Talk to the Hand’ T-shirt.
Russell Rose comments, “We hope that this year’s guide will be the perfect companion for fashion-lovers looking for either high-end or high street shops. Whether you’re looking for shoes or handbags, we’ve taken the leg work out of finding the best stockists.”
Fashion Fabulous London will be on sale from 30 April 2013 at leading retailers nationwide including Harrods, Selfridges and Waterstones, and online from Amazon.
Top 10 London shopping postcodes
The top 10 districts in London ranked by the number of Fashion Fabulous London’s Top 200 shops in each district.
| 2013Rank | Postcode | District | 2012Rank |
| 1 | W1 | West End | 1 |
| 2 | SW1 | Belgravia | 2 |
| 3 | W11 | Notting Hill Gate | 4 |
| 4 | E1 | Brick Lane /Spitalfields | 3 |
| 5 | SW3 | Chelsea | 6 |
| 6 | E2 | Bethnal Green | 7 |
| 7 | WC2 | Covent Garden | 5 |
| 8 | W12 | Shepherd’s Bush | =11 |
| 9 | N1 | Islington | 8 |
| =10 | EC2 | Shoreditch | =11 |
| =10 | NW1 | Camden | 10 |