- Every 80 seconds a British woman joins AshleyMadison.com, the married dating site with 774,00 UK members and 18 million worldwide
- 73.1% of unfaithful women feel neglected by their husbands
- An affair makes it easier to stay in marriage say 57%
- Better sex with husbands since having an affair for 32%
Infidelity has traditionally been male territory, but according to new statistics from Ashley Madison.com, women are currently signing up to UK site at a rate of one every 80 seconds.
The site’s founder, ‘King of Infidelity’ and ex-sports attorney Noel Biderman, says: ‘Given that a new AshleyMadison.com member of either sex joins the site every 45 seconds in Britian and that globally only a third of our members are women, this figure is far higher than we would expect. The only other country where we are seeing this pattern is Australia.’
In a new AshleyMadison.com survey of actively unfaithful women in Britain, 57% said that having an affair makes it easier for them to stay in their marriage and 32% reported better sex lives with their husbands since their affair.
Feeling neglected by their husbands and not having their emotional needs met was the most common motivation for women being unfaithful (73.1%).
‘This is no surprise,’ says Noel Biderman. ‘Many women lack attention and affection and it’s miserable to feel lonely within your own marriage. The reality is that many people can’t leave their partners for financial reasons and women in particular are usually reluctant to sacrifice their family life. So they are taking care of their needs outside marriage in the same way that men always have. They’re stepping into the male arena when it comes to infidelity.’
For 67.2%, an unfulfilled sex life was the reason for cheating. ‘Men typically reach their sexual peak in their 20s, for women it’s later, in their 30s or 40s when they feel more comfortable with their bodies. This discrepancy is one reason for the lack of sex that these women are feeling. Everyone wants to be desired, who can blame these women for looking elsewhere?’
64% of the women were educated to degree level with the majority working in admin (PAs and receptionists) or the health sector, including nurses.