Pop up businesses are big news. Their popularity has really grown in the past few years. I have been to some amazing pop up art shows and food launches. They are the new trendy thing and can be a great foundation for future business success. And with property prices rising rapidly it can seem like a financial black hole to tie yourself into a long lease.
You can start a pop up business for a number of reasons. To test a company out or just to see if the business world is really for you. Pop Up Business For Dummies lets you know exactly what a pop up is, how to find out if a pop up is right for you and where you can get help to start your pop up business. The contacts it has in it are worth the price alone.
This book makes you think with your head and not just get excited by an idea. You can write a business plan and research your market. It has handy tables and great tips in checklist form.
One of the best things about the book is that it gives you information on things you would not have thought about otherwise. Whilst reading it I had quite a few ‘ah’ moments. It also covers marketing, something that is always useful, and designing. If you do not want to do the designing yourself it has good advice on working with a designer. Of course the book also covers social media. It even has it’s own chapter.
It’s advice on writing a press release I found invaluable and it even gives an example. I read a lot of press releases and I know that writing a good one can make all the difference.
I think this book is a must for people starting a pop up business. From it’s checklists to it’s well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.
