If you are a relatively social and have a social media account, or even an email address you will probably know what crowdsourcing is. Not only has it now become popular, but it also has helped business and films. No longer are people with a great idea a slave to a bank or a PR company. What better way to find out how to improve your business than from people who want you to succeed, an audience and customer base who are already built in? What is not to like? Well, there are negatives I am sure but let’s find out more about Crowdsourcing For Dummies. Could this book help?

Crowdsourcing For Dummies by David Alan Grier has a wealth of information. Did you know that Netflix uses crowdsourcing to improve its ability to predict customers movie ratings and L’Oreal used it to create a television advert for a fraction of the usual cost? It really is all about the crowd now. You can use them to build your brand up, marketing, solving problems and to boost your profits.

One of my favourite things about this book is that is goes through all of the different variations of crowdsourcing, including crowdcontests, crowdfunding (very popular), macrotasking, microtasking and self organised crowds. The opportunities out there are vast with the right knowledge.

From the basics to joining the crowdforce and raising money with crowdfunding; I can’t think of anything that is not covered in this well researched book. Part 3 is all about building your skills and I really like the chapter on crowdsourcing with social media. At the very end is the part of tens, and I really liked the Ten Success Stories and  Crowdsourcing blunders to avoid.

This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.