BBC To Commercialise World Service

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BBC_TV_CentreThe BBC have unveiled plans to commercialise the 80-year-old World Service, causing anger in some parts.  Coverage of politics will be downplayed. The BBC is to take over funding of the World Service from the Foreign and Commonwealth Office. It will transfer to licence-fee funding in April. One of the reforms may be advertising on the site, which staff believe that the changes are in part to attract advertisers, outside of the UK the BBC relies on commercials on it’s channels and websites. BBC Global News Ltd lost £800,000 last year, and £21million was lost in the UK operation according to accounts, most of the loss was offset by advertising and sponsorship money made overseas.

A spokesperson for the BBC told The Independent: “The BBC’s reputation for providing impartial and independent news will always take precedence over wider commercial goals. Our experience with World News, bbc.com and some limited World Service commercial activity shows that these forms of funding are generally accepted by audiences outside the UK, and that editorial standards and public service priorities can be maintained.”

 

However Shadow culture minister Helen Goodman said: “The proposed drift away from the core purpose of the World Service is precisely what people feared when this Government said that the Foreign Office would no longer finance it. It’s really important that the World Service stays on mission as a reliable, truthful broadcaster of important news to people in places where this is not otherwise available.”

 

What do you think? Is commercialisation a good or bad thing? Is this just a sign of the times?