ONG-OAJ PAIRAM LAUNCHES NEW AW14 COLLECTION FOLLOWING A SUCESSFUL CATWALK SHOW

British-Thai designer Ong-Oaj Pairam showcased his third season yesterday during a successful runway show at Fashion Scout, Freemasons Hall. The show explored a fascination with danger, dreaming up an army of seductive super villains inspired by the designer’s all-time favourite anti-hero Ursula from the Little Mermaid and was attended by Binky, Louise and Mark from Made In Chelsea.

Ong-Oaj uses the finest British textiles and original prints, many pieces accented with hours of hand embroidery. The colour pallet reflects the warning markings of dangerous animals, dark sultry dresses are accented with toxic bright outwear and metallic snakeskin accessories. Ong-Oaj developed his prints drawing on inspiration from the darker works of American modernist artist Charlie Harper, and through an exploration of toxic animals and plants.