eBay, one of the world’s largest marketplaces, has seen a 95%* rise in sales of yellow dresses. This has been triggered by consistent trendsetter HRH The Duchess of Cambridge when spotted wearing citrus tones during The Royal Couple’s 19-day Australian and New Zealand tour.

Arriving in sunny Sydney, Australia wearing a striking, canary yellow pencil dress, Kate looked every inch the immaculate fashionista (despite being cheekily labelled a ‘banana’ by The Duke of Cambridge.) Four days later, Kate was pictured in a pastel number for Easter Sunday at Taronga Zoo with William and George, causing the total sales of yellow dresses on the UK site to almost double during this period.

Kate is not alone in her fondness for the summery hue. The yellow trend is on the up in the UK, with the likes of Susanna Reid pictured in a lemon yellow frock for Good Morning Britain as well as Hollywood sweetheart Emma Stone, who wore a fiery full-length yellow gown to The Amazing Spider-Man 2 premiere in London, last week.

In addition, sales of both floral (+94%)** and green dresses (+88%)*** spiked hugely overnight from the moment Kate was pictured wearing these styles during the tour.

eBay spokesperson, Laura Wilkinson-Rea comments, “The Duchess of Cambridge’s wardrobe undeniably affects what’s in when it comes to style-hunting on eBay, with sales consistently skyrocketing after she is photographed in the latest trend.