I recently went to check out the new products in La Roche-Posay’s Anthelios facial sun protection range. The pimms and prosecco was flowing and the great and good of beauty was hanging out in the garden when they weren’t checking out the amazing range.
I wear sun protection every single day, even when it is snowing. In fact, I was wearing La Roche-Posay’s Anthelios AC 30 SPF to the event, something that made the La Roche-Posay people happy. I am sure it is why people think I am a few years younger than I actually am. I had my skin read by a machine that shows up every sign of aging like sun damage and wrinkles. Apparently I have skin that is younger than someone in their late-twenties. I put it down completely to using sun protection.
Here are some facts:
66% of UK women are concerned about ageing and proactively preventing it.
80% of premature skin ageing is due to exposure to UVA or UVB rays from the sun.
However only 3% of money spent on anti-ageing products is on facial sun protection.
And 70% of consumers use the same sun screen product on their body & face.
Hmm. A little worrying.
I love La Roche-Posay Anthelios as it is matte. Too many sun creams leave the face shiny, sticky and they also feel heavy. Anthelios is a light, matte fluid that makes you feel like you are not even wearing sun protection while protecting you.
The new packaging, thicker and shorter, more compact, looks great. You can buy the new Anthelios XL SPF 50+ for even higher protection and Anthelios XL Compact Cream SPF 50+, which looked natural when I tried it on my hand. It is skin perfecting makeup and sun protection all in one. Ideal for busy women and just very cool.
I love the new range and when my Anthelios AC runs out I will move on the the Anthelios XL.