We love environmentally friendly products here at Frost and this bottle of washing up liquid, made from Ocean Plastic, certainly fits the bill. There is a huge island of plastic in the middle of the pacific ocean and something must be done about that, and the waste in the ocean in general. Ecological cleaning pioneer Ecover has launched its first ever bottle made from waste plastic fished out of the ocean. The Ecover Ocean Bottle, which holds Ecover’s washing-up liquid, is made entirely from recycled plastic, with 10 per cent of that plastic coming from the sea. The washing-up liquid itself has been developed with a special ‘sea lavender and eucalyptus’ fragrance – bringing the scent of the sea to homes across the UK without compromising on performance.

The company’s ultimate aim is to create the conditions for a systematic clean-up of the huge amount of waste plastic in the sea. Not only does the reduction of waste plastic in the ocean make for healthier, happier fish and sea mammals, it also has a direct impact on us humans as it would ultimately reduce the levels of microplastics in food, drink and other products, meaning we would eat more fish, and less plastic.

 

The new limited edition Ocean Bottle will be available from Tesco for £2, while stocks last.

 

• Fish in the middle depths of the Northern Pacific Ocean are ingesting as much as 24,000

tonnes of plastic each year3

• Reducing the amount of waste plastic in the sea would reduce the levels of microplastics in

food and drink

• Ecover wants to stop any more plastic from getting in to the sea, as well as creating the

conditions for a systematic clean-up of the waste that’s already there

 

Ecover will be using one tonne of ocean plastic, which it aims to increase to three tonnes next year.

 

“The scale of the ocean plastic problem is enormous – around 46,000 pieces of plastic are swirling around every square mile of ocean, and every year at least a million sea birds and 100,000 sharks, turtles, dolphins and whales die from eating plastic. There is no choice – we simply have to aim to clean up ocean plastic for good,” said Philip Malmberg, CEO of Ecover.

 

“Our ocean plastic bottle is just one small step on the way to solving the problem, but you’ve got to start somewhere – what we need now is to create a wider network of fishermen, recycling facilities and manufacturers to really make this happen. We also have to exploit existing supply chains and make it as easy as possible for manufacturers to use ocean plastic. At the moment the will is there but it’s just too much effort for many manufacturers to make it work.”