Something is afoot. A change in our eating habits which has become more than a trend. Sparked by people becoming more environmentally conscious and not wanting to contribute to the damage that cheap meat causes. More people are becoming vegan, pescetarian (eats fish but no meat), vegetarian and flexitarian (has a mostly plant based diet but occasionally eats meat. I would put myself at the end. I have tried vegetarianism before but it never worked out. The first time I got really ill and when I started eating meat again I always made sure it was organic, free-range meat and that the animal had had a good life). To be honest the thing that most put me off vegetarianism was, and is, aggressive vegetarians. There are few things worse in life than an aggressive vegetarian who is always getting on their high horse and telling everyone else what to eat and how to live their life. Debate is fine, not lecturing. My husband is now mostly pescetarian, we eat mostly vegetables at home. This has been a learning curve when cooking meals and has also been a trial whilst pregnant and constantly craving meat. My husband and I are not alone however.
According to Mintel, around 12 per cent of people now follow vegetarian or vegan diets – rising to 20 per cent of those aged between 16 and 24. Millions more are flexitarian. A staggering one in eight British adults are now vegetarian. The truth is, we are all eating less meat. The meat-free market is now worth £625million a year and growing all the time.
That is quite something. We will be doing more vegetarian recipes on Frost and will also be doing a lot of cooking videos on our YouTube channel. So watch out for both and let us know what you think.