Imbolc: When the days are getting longer and the earth is getting warmer, a time of fertility and fire, and of focussing on our own magical gifts and abilities.
Being an author is in some ways akin to parenthood. Although not, of course, quite so important. But it is an act of creation (albeit solitary), nurture, and then letting your offspring go to make its own way in the world.
The last part is the hardest. Time and again while checking the proofs for The Faerie Tree I was assailed by awful thoughts: it’s not good enough; nobody’ll like it; it will fail. Time and again I had to remind myself to have faith in my editor’s view – and in the opinions of others who have read it.
But when your book makes its way into the wider world it isn’t enough to hover at the school gates for twenty minutes then go home and cry. You have to shout about it – tell the world – make them want to buy it.
So the last month has been focussed on marketing – which isn’t necessarily one of my own magical abilities. I know the theory, but somehow I don’t have the knack of pushing myself that some other authors have. I just don’t know how to stand there and say “Buy my book – it’s amazing.”
The first step in marketing is getting your book into places where people can buy it. Matador does a great deal of this for me, particularly the online stuff. On 21st March (or maybe a little before) it will miraculously appear on Amazon, Kobo, iBooks, Google, Waterstones & WH Smith online. It will be sitting on marketing platforms like Goodreads and I’ve Read That. It will be available for bookshops to order through the industry’s main wholesalers – but the job of persuading them to actually stock it will be down to me.
While the cut price books offered by the big retailers are great for readers they aren’t so good for writers because they have pushed many local booksellers out of business. The chain stores have a stocking policy which rules out local decision making, leaving independent authors and many traditionally published ones out in the cold. Even where they exist the independent book trade can be timid too – before giving it valuable shelf space they have to be sure a book will sell. It’s not their fault – most of them are living hand to mouth and cannot afford to take potentially costly risks. Even on sale or return.
Inevitably many sales are online (The Cheesemaker’s House sales to date are about a 50:50 split ebook and paperback, with half the paperbacks being sold through Amazon) so the marketing focus has to be here too. The first thing I did was organise a blog tour so I am at least guaranteed some coverage around the launch date. The next thing is to make sure the book is available for reviewers, booksellers and librarians to download via Netgalley. And book a Netgalley promotion to make sure it stands out from the crowd.
Other marketing musts are updating my website (www.janecable.com) ready for the beginning of March; moving my Amazon author profile to their new format (long overdue); and polishing up my Goodreads profile, Twitter masthead and Facebook page.
And if that wasn’t enough I’ve also got this really crazy idea to create a faerie tree for my home city of Chichester. I’ll certainly need more than a little help from the hidden folk to pull that one off…