TASTY ‘TACHE FOR THOSE IN THE MO…
– Whisky experts unveil the first ever moustache wax that enhances the flavour of your drink –
On 7th July 2015, Johnnie Walker® Red Label – the world’s most iconic whisky released an innovative range of moustache waxes in three bold flavours.
Designed to specifically compliment the Johnnie and Ginger serve – a fiery blend of Johnnie Walker Red Label whisky, ginger ale and a wedge of lime – The Boldest Wax collection has been expertly mixed by hand using 100% natural beeswax.
Connoisseurs will be able to choose from three bold blends – Piperine Pepper, Citrus Essence or Ginger Root – which not only provide scents that linger beneath the nostrils, but equally intensifies the flavour of the serve with every sip.
Mixologist Rich Woods, Head of Cocktail and Spirit Development at Duck & Waffle and Sushi Samba, says:
The citrus wax delivers real energy, and the flavours work together to give the drink a boost that really lifts a Johnnie & Ginger. This stands in contrast to the Piperine Pepper, which subtly brings out the more sophisticated fruit and caramel aromas in the drink. Finally there’s the Ginger Root, which delivers an immediate kick – and is definitely one for those who prefer a more fiery experience.
The collaboration is in response to the growing ‘mo’ trend – no longer just adorned as a mischievous motif in November – with facial hair now gracing the faces of the boldest fashion-conscious men all year round.
Oscar Ocaña, JOHNNIE WALKER Brand Director said:
“The Boldest Wax is designed to specifically enhance the flavour of a Johnnie & Ginger, and give men the chance to maintain their style on the go. John Walker was a proud moustache wearer himself – and as someone who could appreciate a classic when combined with something bold and new – we’re sure he’d have sniffed out a moustache wax that enhances the flavour of a Johnnie & Ginger as a great idea.”
Head Barber Chris Ward, from Huckle the Barber adds:
“In the last few years the number of men who request that I leave their ‘tash when shaving them has grown massively. The Boldest Wax is a great accessory for them – they’ll love how it enhances the flavour of a Johnnie & Ginger in a really unique way – and also that they can keep control of their style on the go, so they can keep looking bold all night long.”
The pocket-size wax collection was six months in the making and is now available exclusively through East London grooming hotspot Huckle The Barber (hucklethebarber.com) priced at £7.99 each (or the set of three for £20) until stocks last.
John Walker, the man himself, has a history with ginger mixers.
Brewing equipment and several barrels were found in his distillery, showing the hallmarks of that pioneering spirit for which he’s famous.
But as a man always looking forward, he’d see no justice in leaving the legacy of Johnnie & Ginger there.
A ‘Johnnie & Ginger grooming experience’ (wet shave, or facial hair grooming, and one pot of The Boldest Wax) is £35, and is available in store at Huckle the Barbers until 2nd August 2015.