We have the latest and most exciting Free, YES Free laundrette to hit London and we ventured out to see an exclusive preview! Its open from the 11th till Monday the 14th of September from 11am – 5pm. The amazing premium washer brand Miele and the Charity Jeans for Genes have joined forces and decided to hold a pop up laundrette right in the heart of London. 8 Newburgh street…Just off Carnaby street in Soho. We nipped in for the VIP evening …A few hours ago …to see what all the fuss was about…And decided you can’t miss it..So here is the scoop, fresh off the press.
We had an amazing evening with friends and all the Miele team. We listened to a live set from DJ Roman Kemp, drank denim themed cocktails and ate delicious canapés. And as from tomorrow…(today) you can pop in free of charge with all your denim and try out the latest Miele machines. Save your favourite pair from hash washing and then enjoy a shopping while the team look after your laundry.
The money raised on Jeans for Genes Days funds a range of initiatives that improve the quality of life of children affected by genetic disorders. If you don’t even need your jeans washed by one of the top brands machinery its well worth a trip over the see them and get involved. Buy a T-shirt, donate some cash or just support this incredible charity. Help and benefit the lives of others by having a little fun. So if your out shopping for new pair of jeans over the weekend (that you really don’t need) think again….Maybe nip in and get an old pair of your favourite jeans laundered for free and donate the money you would have spent!!
What You Can Expect
- You’re invited to use the laundrette and get your jeans washed ahead of Jeans for Genes Day! All the Miele machines have a very unique denim wash cycle that cares for you’re ultimate best friends, so they are kept looking like the day you purchased them…No light streaks and patchy bits for those best buddies ever again!
- A complementary denim manicure is on offer.
- Hair braiding
- Denim-care talks from Jeans for Genes and Miele ambassador and X Factor stylist Gemma Sheppard.
- Jeans for Genes merchandise will be available to buy.
What’s On Friday 11 September
- Styling advice from Gemma Sheppard – 11am-12pm
- You will see exclusive upcoming trends for 2016.
- You will learn how to keep your clothes in top tip condition and how to best wear your denim.
- There will be a Q&A on everything you could ever need to know about style and fashion
- Mavala Denim Nail bar – 11am-5pm
What’s On Saturday 12 September
- Orelia Temporary Tattoo Applications 11am – 2pm
- British jewellery brand Orelia will be on demand to help you get inspired. You might just leave with the feeling you need to got to an amazing festival.Or feel the indian summer revival is overdue!
- Timur Kim Denim Customisation in collaboration with La Redoute 2pm – 5pm. To help you revitalise your fave denim pieces!
What’s On Sunday 13 September
- Hair braiding by Joel Benjamin – 11am-5pm.. free hair braiding with a twist!. Pop by at any time to get your hair braided in a unique way.
What’s On Monday 14 September
- Hair braiding by Joel Benjamin – 11am-5pm. Joel has worked with the likes of Nike, Adidas and Harvey Nichols, and has now joined Miele and Jeans for Genes Day to offer unique, denim braids. Pop by at any time to get your hair braided in a unique way.
- Trend talk with Lauretta Roberts – 6pm-6.30pm
Make sure you book in advance to avoid disappointment. Email miele@frankpr.it
Have a blast this weekend!