Last night, Thursday 1st October, saw the founders of Casamigos Tequila, Rande Gerber, George Clooney and Mike Meldman, host the official London launch of Casamigos Tequila and Cindy Crawford’s new book ‘Becoming’ at The Beaumont Hotel, Mayfair, London.
“Brought To You By Those Who Drink It”, the best-tasting, smoothest tequila was shared and enjoyed amongst friends of the founders, as well as leaders in British film, music, business, fashion, art and literature. The who’s who of London were hosted at The Beaumont Hotel in Mayfair for 250 guests in celebration of the launch of Casamigos Tequila in London and Cindy Crawford’s personal and professional evolution as one of the world’s most iconic supermodels.
Attendees observed never-before-published photographs from Cindy’s private collection and heard untold stories from the book, whilst enjoying a selection of bespoke cocktails created with the award-wining Casamigos Tequila, including the Casamigos Three Amigos, Casamigos Old Fashioned and Casamigos Sour.
Cindy Crawford dazzled in a black and white structured Victoria Beckham dress and was seen catching up with the fashion pack Giancarlo Giametti and Mario Testino, laughing about the good old days.
The great and the good from Hollywood’s finest directing pedigree were in attendance, including Joel Silver, Mike Figgis and Eric Fellner, all seen catching up with fellow director George Clooney, Mr Selfridge star Jeremy Piven and Downton Abby actor Allen Leech.
VIP attendees included: George Clooney, Rande Gerber, Michael Meldman, Cindy Crawford, Lewis Hamilton, Mario Testino, Giancarlo Giametti, Joel Silver, Laura Bailey & Eric Fellner, Allen Leech, Jeremy Piven, Noel Gallagher & Sara McDonald, Hermione Norris, David Furnish, Mike Figgis, Rosey Chan, Tamara Beckwith, Sir David Tang, Melissa Odabash, Amber Nuttell, Ali Spencer-Churchill, Plum Sykes, Jeremy King, Matthew Freud, Ben Elliot, Tim & Malin Jeffries.
The Casamigos Tequilas were flowing throughout the evening, with guests savouring the aromatic beverage served in delightful mixes, such as Casamigos Three Amigos, Casamigos Old Fashioned, Casamigos Sour and Casamigos Reposado on the Rocks.
The invited guests dined on mac & cheese bites, buttermilk fried chicken with Louisiana remoulade, grilled zucchini with ricotta, steak tartare on poliane bread, chocolate brownies, red velvet cakes and grilled cheese sandwiches.
About Casamigos Tequila…
Brought To You By Those Who Drink It. Privately owned by George Clooney and long-time friend, bar and restaurant mogul Rande Gerber, and Discovery Land Company CEO & founder Michael Meldman, tequila-filled nights with friends is how Casamigos was born. Launched in the UK in March 2015, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands for a minimum of seven years. Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish, Casamigos Reposado is smooth and clean with hints of caramel. Casamigos Añejo is aged 14 months and has a beautifully pure and refined complex aroma, with soft caramel and vanilla notes.
Casamigos is available in the United States, Bahamas, Canada, Hong Kong, and the UK, and has garnered the highest accolades from the spirit industry’s most well respected authority figures. Awards and ratings include the highest rated gold medals from Los Angeles International Spirits Competition, the San Francisco World Spirits Competition, The Beverage Testing Institute, The New York World Wine & Spirits Competition, The Spirits of Mexico Tasting Competition and many more. Additionally, Casamigos was rated “Excellent, Highly Recommend” by The Ultimate Spirits Challenge, received the coveted 5 star rating from BevX Magazine, “A perfect tequila,” A rating, from Good Spirit News, named “Best Tequila in the World” by Men’s Journal magazine and Oprah Winfrey lists Casamigos as “The Smoothest, The Best.”
In the UK the brand can be found at top establishments like Nobu, Zuma, Groucho Club, Soho House, 5 Hertford St, 4 Seasons, The Wolseley, Chiltern Firehouse, Claridges, The Berkeley, The Connaught, Hyatt Regency, La Bodega Negra, El Nivel, Peyote and The Savoy.
Casamigos Tequila is available to purchase at Selfridges and online at www.selfridges.com from £62.99
About ‘BECOMING’…
BECOMING is a chronicle of American icon and supermodel Cindy Crawford’s life, in which she shares stories of her professional and personal evolution, accompanied by her most iconic images, as well as never-before-published photographs from her personal archive. Cindy Crawford looks back on a super-nova career and remarkable life. In the completely accessible, down-to-earth voice of the Midwestern girl she is, Cindy discusses the love-filled, small-town childhood that shaped both her legendary work ethos, and the professionalism for which she is so well-regarded in an often cut-throat and competitive business.
