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Even in this day and age you’d be surprised to hear that there are still many businesses out there yet to join the online revolution. Companies have been taking full advantage of the digital boom for years now, and with new and exciting emerging platforms and devices helping us get connected and online more easily than ever, there’s no better time to try and break into that ever-increasing online market.
It’s an incredibly fast-moving marketplace but it’s safe to say that if your business is not already online then it definitely should be. No matter what industry you may work in, no matter who your customer base is or even where they may be its very important for you to have some form of online presence. Long gone are the days where having a website was an expensive and time-consuming chore. Nowadays thanks to many cost-effective and innovative systems and facilities you can have your very own website up and running in a matter of hours.
Getting started with a new website is a straightforward experience. First off you will require a domain name as well as a hosting package, so it’s important to find a suitable provider. The hosting side of things allows you to effectively “park” your site on the web as well as control other aspects of how you would like your site to be seen, how errors are handled and other more technical aspects of website ownership.
Packages and the prices included will vary greatly dependent on what exactly is required. For example, if you’re just looking for a basic package for a simple 5-10-page site then you could probably pick up a decent package for as low as £10 per month. If, however, you are looking to start and build a more sizeable website with lots of pages of content or an e-commerce site you could pay anything up to £100 per month. The prices will also determine the amount of traffic that can pass through your site as well as how much webspace you’ll be entitled to.
When you have the basics setup then you’ll want to think about how best to go about designing, developing and putting your site together. Of course, you have the option to work alongside a professional web developer or development team, but if keeping costs down is important then you’ll be pleased to hear that you can piece together your own website using intuitive drag and drop builders which require absolutely no web scripting knowledge.
The usability of these drag and drop builders go hand in hand with the recent surge in popularity of online affiliate marketing websites. In this system, a larger brand will provide you software to use on your site and pay you a percentage of every transaction from your site, in exchange for driving qualified traffic to that brand.
There are numerous online sectors where this is possible, with travel booking, comparison sites and gambling affiliate sites like this being some of the most popular.
Once your new site is up and running then it’s a case of getting the word out. Social networking has become a fantastically useful way to drive people to your website though having useful, interesting and relatable content on your site will always be the main traffic driver.