Super smooth kids’ porridge Ready Brek and Walker Books’ popular children’s brand We’re Going on a Bear Hunt are embarking on a joint adventure.  The two bear-loving brands come together to serve up a nutritious helping of outdoor fun in a bid to help parents and kids adopt a healthy, balanced lifestyle.  Ready Brek will be inviting kids and families to create their very own bear hunt featuring fun activity ideas to try at home on their packs.

The free We’re Going on a Bear Hunt guide, inspired by the hit Channel 4 animated film, will feature beautiful artwork from the film, each guide suggests games and activities showing kids how to go on their very own bear hunt swishy-swashing through grass and splash-sploshing through puddles. Packs also include three delicious recipes to collect; Bear Hunt Banana Muffins, Protein-packed Bear Hunt Bites and Bear Hunt Blueberry and Apple Flapjacks which are all nutritionally balanced, energy boosting snacks that will keep little adventurers going.

The on-pack promotion is on sale now (in the UK) and will feature on packs including Ready Brek Original 450g (RRP £1.99) and 750g (RRP £2.99) and Ready Brek 450g Chocolate (RRP £1.99). Packs will be available in Tesco, Asda, Sainsbury’s, Morrisons, Waitrose and Coop.