Live music is the best. The sound systems, lights, energy of the crowd and seeing your favourite artists in the flesh. But it’s always a challenge to capture the best shots for your Instagram channel, right? Well, not at the launch of Samsung KX.

This week, London’s new experience space for culture and innovation launched with a bang by hosting the world’s first vertical staged gig – fit for Instagram stories. Based on research that shows 94% of phone users capture content vertically and 79% find vertical content the most interesting, Samsung KX wanted to provide Londoners with the ultimate shareable gig experience.

Mabel performed to crowds of 2,000 across Coal Drops Yard to celebrate the new Samsung inspiration hub officially opening its doors.

Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the new space offers guests a taste of a fully connected lifestyle with a range of experiences featuring cutting-edge technology.

So, is this a taste of how gigs will be in the future? We hope so because, let’s be honest, our Instagram feeds certainly need it!