What the H*ll is PR Anyway is an essential, quick, easy to read guide to help you on the road to understanding what exactly PR is, and as Andrea says, make it work for you and your business.
Andrea has a neat definition of PR, and explains that Public Relations professionals can help a business or individual cultivate a positive reputation. Let’s look at that again – A POSITIVE REPUTATION.
It’s so obvious, but so often overlooked by those setting up a product or service. Read on, look, learn. As Andrea says, all the answers are not in this slim book, but you will know what questions to ask as you pursue further guidance.
SUCCEED! By Inqlak Hussain has been devised to show how to thoroughly plan, develop and execute a new business venture, which might well be a timely aid for those of you wanting a new direction, or having one forced upon you by the Covid-19 emergency. Inqlak Hussain uses his own entrepreneurial journey. Again it is an easy to read guide, with input from others to give a wide look at how you could do it.
And here, fanning out are three that I also enjoyed.
Sailaday OK by Richard Lannowe-Hall tells the absorbing story of the author’s personal experiences of overcoming addictions, his professional journey towards helping others heal and the creation of the charity Sailaday OK. This led to Richard being awarded the British Empire Medal, ‘For Services to Adventure Therapy and addiction services in south west UK.
This is clearly of value for practitioners involved in Outdoor Education, Adventure and Eco-therapy. And anyone who understands Sailing as more than just a hobby. Richard’s story is evidence of how this form of therapy can help professionals and others involved in addiction recovery.
The Bounce Back Journey of Careers. A fascinating collection of personal stories of those who have done what it says in the title; hold a variety of roles, and are happy to share their wisdom with others. The authors come from various walks of life, but with one aim, to share their journey and inspire others.
Peg’s Boys by Johnny Tudor is a semi-autobiographical novel and therein lies the key to why I have placed it here, among the autobiographical experiences.
Johnny Tudor is an actor, entertainer and writer. He has embraced all forms of the industry during a career spanning stage, radio, film and TV. He has directed 3 pantos – Oh no he hasn’t, oh yes he has. And on, and on. Such a list of achievements.
In Peg’s Boys Jono, who has known nothing but his parents’ show business world, is uprooted as the family returns to industrial South Wales. Jono is at first adrift, but then the characters of Cwm Teg begin to settle his turbulance, and he finds his centre in the home of Peg and her boys, Pip and Frankie.
It is a voyage of discovery, a coming of age which will hold true as be becomes an adult. Family? What is family? It comes in many forms is the lesson he learns.
All these books are available on Amazon.
Annie Clarke is a pseudonym of Margaret Graham who has written 30 books over 30 years.
The Home Front Girls is the latest series from Annie Clarke, pub by Arrow.
