Whether you are an entrepreneur looking to start something new or an aspiring musician who wants to go out on their own, this article is for you. It discusses everything you need to know about starting your own record label and becoming a big player in the music industry if that is your target. Of course, you might just want to set up a small local label to help local musicians, but these tips will still help.
- A Name
To start your own record label, you need a name. It doesn’t have to be the catchiest phrase on the planet, but it would help. The name is important because it represents you and what you stand for. It will be your branding and will be the name everyone knows. If you are reaching out to artists and producers at any level, it will need to be a name that you are proud of.
As music covers so many industries and genres, you also need to think about what the name means. For example, if you are planning on specialising in the Pop music sector, you might want to avoid something that represents another genre entirely. Obviously, it is down to you in the end, but the name is what will stick. Be imaginative as you would if you were setting up your own company or agency name. At the end of the day, the name is something you should be happy with.
- Defining a Genre
This sort of goes hand in hand with the name choosing. If you are going to specifically settle for one niche then that will have played a factor in setting up your branding. However, if you opted for a label to be named after yourself for example, then you still need to make sure you have a defined focus. Whilst a scattergun approach may work for some people when trying to find clients, it helps to be more targeted. This way will also see you face less rejection.
Imagine a band trying to make it in Rock ‘n’ Roll like Nirvana receiving an approach from a label which promotes Pop Music. They will likely dismiss your email or direct message. You do not have to appeal to everyone, as quite simply, you just won’t. This applies to those looking to start their own record label, as well as musicians, producers and songwriters. Be strategic and mindful of who you want to market to. In the same way as a marketing company refine their target audience for their newsletters and social media strategy, you will want to do the same when attracting potential clients.
- Work Out When How You are Going to Distribute Your Music
When learning how to start a record label, you reach a point where you know it is about to get serious. As seen in the article on Pirate Studios, starting your own record label can be so rewarding. It can work in so many ways and can be extremely beneficial if you are an aspiring musician yourself. However, you do have to get it right, especially when it comes to distributing and releasing music. As we have seen down the years, the music industry can ride in waves. Artists can have a stellar year and then you may never hear from them again.
That is why it is so important to avoid releasing and distributing when you feel like it. Similar to when approaching clients and artists, it is important to avoid a scattergun approach in this regard. As there is new music being released every hour, every day, timing is everything. Even the artists and labels with the biggest status will still research the best time to release. Perhaps the best example is how much thought goes into getting the Christmas Number One spot in the UK. This is quite a profitable time for record labels and in the UK, there was always a battle against Simon Cowell’s X Factor juggernaut.
- Think About How You Are Going to Distribute Your Music
Since streaming and downloads started being counted towards the charts and other official figures, how you distribute your music if you are a record label has become a lot more complicated. Obviously, you can still look into releasing online and this is what most new record labels will do. Finding a digital distributor can be quite simple if you know where to look, and this means your records will hopefully land on all streaming sites such as Spotify and others.
On the other hand, it can be more profitable to get your music distributed to shop floors. With HMV still going, there is still scope for this to be done. However, this can come further down the line if you are just starting out. First things first, don’t overthink it and just get your music distributed online.
- Spread the Word
Perhaps the most important part of starting your own record label is to spread the word. Word of mouth is a great tool. Similarly, to an artist trying to get their name out there, you are wanting to do the same. In an already saturated industry, it is all about timing and word of mouth. Get your friends and other business to promote your new label.
Do some scouting as well. There are many unsigned bands and artists with loads of potential that just need a break in the same way you do. Signing a fledgling artist with bags of talent and ability is easier said than done, but they are out there. What better way to give your new record label a real boost by getting that talented, unsigned artist on the radio. Some record labels started out as bloggers reviewing unsigned talent and this led to promotion online. From there, they realised they had a knack for spotting talent and ability, which led to them setting up their own recording label.
What you need to remember is that everybody has to start somewhere. Just have a look around and make sure you have everything covered.
Collaborative post with our brand partner.