* Jane’s Patisserie becomes fastest-selling baking book of all time
* Début book from blogger and Instagrammer Jane Dunn is instant UK number one bestseller
* Fans rocketed in lockdown
* Sales are ahead of débuts by the likes of Jamie Oliver, Nigella Lawson and Paul Hollywood
Jane’s Patisserie, a début book from baking blogger Jane Dunn, has become the UK’s fastest-selling baking book of all time. I can definitely see why this book is so popular: it is full of delicious and easy-to-make treats. Get a copy now. My mouth was watering as I turned the pages. I will be doing a lot of baking.
28 year-old Jane launched her blog and Instagram whilst training at cookery school, as a creative space for her to share her love of everything sweet, and her fans rocketed in lockdown. Her first book has gone straight to the number one in the UK Nielsen BookScan bestseller chart, selling a record 44,444 copies in just three days on sale. That makes it one of the fastest-selling non-fiction books since records began, ahead of first books by the likes of Jamie Oliver, Nigella Lawson and Paul Hollywood.
As more and more people turned to baking to seek comfort and create joyful food over the last 18 months, Jane’s down-to-earth nature and simple, customisable recipes have hit the spot. Her blog now has over 350,000 subscribers, alongside her 750,000 Instagram and 490,000 Facebook followers. Her mission is to make baking easy for everyone, to share, inspire, and spread a little joy.
Jane’s giant, gooey NYC-style cookie recipe has had over 1.5 million blog views, and her Mini-Egg version went viral over Easter. Her fans, including Stacey Solomon, Mrs Hinch and Zoë Sugg, love to make and share her recipes.
Jane’s Patisserie (Ebury Press, £20) includes 100 cakes, bakes and sweet treats, combining the iconic classics from her blog – NYC Cookies, No-Bake Biscoff Cheesecake, Salted Caramel Drip Cake and more – with new and exclusive recipes requested by her followers.
Jane started her blog in 2014 whilst training at Ashburton Chefs Academy, and she now spends all her time developing recipes and sampling sweet treats. Her recipes have been featured in Fabulous, Cosmopolitan and Heat, and she recently made her NYC Cookies on ITV This Morning.
Jane says: “I have always been obsessed with baking and all things sweet, so it’s such a joy to see people sharing and loving my recipes and drawing so much comfort from them.”
Find her at Janespatisserie.com on Instagram, Facebook, YouTube, and Twitter @janespatisserie