Just recently, Frost featured Grace Company Crafts – a Dnipro-based dance dress company who have remained extremely competitive despite operating throughout the war in Ukraine.
Having learned what another company, KACHOROVSKA are achieving I am simply staggered at the raw ‘Can Do, Will Do’ determination of these Ukranian companies – they are an inspiration and example to us all.
KACHOROVSKA, based in Kyiv, is a three-generations of women-owned company – initially launched during the cold war, it has been designing and making shoes since 1957 and, more recently, other accessories such as bags and clothes too. It ships around the world in addition to the home market and their shoes are frequently worn by the First Lady of Ukraine Olena Zelenska.
Incredibly, despite frequently having no electricity, no internet and no water, this iconic footwear brand KACHOROVSKA have been developing Artificial Intelligence (AI) technology for its newest shoe campaign called ‘We Speak Shoes’.
Alina Kachorovska, the brands creative director, and granddaughter of the founder, has always looked to the future and continues to push boundaries to delivering new innovative styles. She tells us that marrying fashion with AI technology in this way is setting an example for the whole fashion industry, and not even working in a war zone will quell her passion for innovation it seems.
To develop the AI, they created a mood board for each pair of shoes and visually matched the fashion style. Then using AI techniques, going back and forward, they generated the needed image style precisely. This process was repeated many times, adjusting the algorithm until the basis was no longer a mood board but an interpretation itself in the form of fractal reimagining.
Alina Kachorovska’s focus is on fit, and from measuring more than 40,000 clients’ feet the company have an expert understanding of the anatomy and structural unity needed to deliver customers a perfect match of style and comfort.
The brand focuses on high quality craftsmanship, environmental sustainability, a fair price, diversity, and an inspiring work environment for its 150 employees. Alina aspires to have the shoes worn by shoe lovers and fashionistas of all races, ages, and genders worldwide. As a proud mother of three children she is dedicated to her family and her Ukrainian roots.
I thoroughly recommend checking out the KACHOROVSKA website or Instagram – and don’t forget, there is currently no import tax on deliveries from Ukraine – so go treat yourself.
Images: owned by Kiko Gaspar Communications.
By Dr K Thompson, award-winning author of From Both Ends of the Stethoscope: Getting through breast cancer – by a doctor who knows
http://www.amazon.co.uk/dp/B01A7DM42Q http://www.amazon.com/dp/B01A7DM42Q
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Note: These articles express personal views. No warranty is made as to the accuracy or completeness of information given and you should always consult a doctor if you need medical advice.