According to my favourite on-line perfume store, Perfume Direct, Quiet Luxury is rocketing in popularity. It’s all about subtlety and choosing timeless quality products.

So what does Quiet Luxury mean for perfume? Well think refined and understated – perfumes which exude sophistication without being overtly flashy – a shift from ostentation to nuanced and discerning, they subtly say ‘confident class’. Sounds good eh?

 But what makes a Quiet Luxury perfume? Well firstly it’s superior ingredients. Luxury perfumes often incorporate higher concentrations of natural, rare, and exotic ingredients whereas cheap perfumes tend to use synthetic or less costly raw materials. Secondly it’s about skill. Luxury perfume houses employ skilled perfumers and olfactory artists who blend and balance aromatic notes which can even evoke specific emotions. Finally the hallmark of a high-quality perfume is longevity and projection. Luxury perfumes contain higher concentrations of aromatic compounds, creating a potent and long-lasting scent. The quality of ingredients, careful formulation, and meticulous blending produce perfumes which make a lasting impression.

 But how to choose? What I love about Perfume Direct is they make it easy for you. They’re a UK company who, through their extensive purchasing network can offer genuine products at the best price and importantly their website provides oodles of information to help you choose. I’ve mentioned their Perfume Direct Guide to Fragrances before. The Fragrance Wheel explains perfume categories – Floral, Woody, Oriental etc – just choose the scent you like then search Perfume Direct by that category. The Strength Guide explains how long each perfume will last.

They’ve even picked out some great Quiet Luxury perfumes for you, some of which are pictured below. I particularly like Bottega Veneta – it means Venetian Artist’s Studio – doesn’t that just embody the ethos of Quiet Luxury? But as Frost Magazine hasn’t the technology to allow you to smell for yourself yet, let’s do the next best thing and borrow Perfume Direct’s expert description for you:

The Bottega Veneta fragrance type is Chypre (citrus/rose/jasmine) and Floral. It was inspired by an Italian house in a leafy, quaint countryside, watching nature unfold through an open window as the soft Spring breeze dances in and out. The fragrance has blended notes of Italian bergamot, brazilian pink pepper, indian sambac jasmine, oak moss, patchouli and indian patchouli, with a distinct leather accord in the trail.

How evocative is that? And if you’re tempted, It’s currently on sale at £59.99 from Perfume Direct. Or check out one of their other suggestions below – you won’t be disappointed.

 By Dr K Thompson, author of From Both Ends of the Stethoscope: Getting through breast cancer – by a doctor who knows

http://www.amazon.co.uk/dp/B01A7DM42Q http://www.amazon.com/dp/B01A7DM42Q

http://faitobooks.co.uk

Note: These articles express personal views. No warranty is made as to the accuracy or completeness of information given and you should always consult a doctor if you need medical advice.