My cup runneth over, as my mother would say when I actually did as I was told. I am forced to repeat it as b.box unveils the ultimate sipping solution with the 360 cup which, however, does not runneth over, does not spill, but does everything we need. How brilliant is that.

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b.box, the trailblazing Australian parenting essentials brand, celebrates a monumental milestone with the launch of their latest innovation: the b.box 360 cup. This is the next stage up in age from the Sippy Cup. With over 15 million sippy cups sold globally, b.box is now taking their spill-free and leakproof expertise to new heights with this revolutionary addition to their lineup.

360 Degrees of Sipping Bliss: Say goodbye to spills and hello to freedom with the b.box 360 cup. Crafted for little ones mastering the art of independent drinking, this cup features a super-soft silicone, lip-activated 360° drinking rim. Kids can sip from any angle, with flow control that adjusts based on pressure, ensuring minimal mess and maximum enjoyment. I have a superb tester, my three year old grand-son. ‘Hey, little darling, so did this do what it says?’ ‘Yes, Anma. Just as I do as I am told.’ Pause as Anma gropes for a suitable reply. No need, he is off swinging the Cup, which absolutely does not run over. Why?

Innovative Design, Effortless Handling: Designed with wide-profile handles for tiny hands, the b.box 360 cup promotes self-led drinking and empowers independence. Twist the handles down for home use or up to lock and seal for leak-free travel – making hydration hassle-free on-the-go. Ah, on the go, eh? So off went Anma and the three year old, and the Cup behaved perfectly on the bus, and when seeking monsters in the woods. Then time for the picnic … ooops, over goes the mug. But no leakage.

Hygienic, Convenient, and Oh-So-Clever: The b.box 360 cup isn’t just smart; it’s also hygienic and convenient. A lip-activated silicone seal keeps the drinking rim clean when not in use. Plus, the clear lid and cup base allow for easy monitoring of liquid levels and promote hand-eye coordination during sipping sessions. Versatile and Safe for Daily Adventures: With a generous 250ml capacity, suitable for both hot and cold liquids, the b.box 360 cup is your go-to for everyday hydration. Microwave-safe cup base and dishwasher/steriliser-safe parts ensure hassle-free cleaning for busy parents, and grand-parents – just saying.

Fun Colour Combinations for Every Style: Available in four vibrant colour combinations, the b.box 360 cup adds a pop of personality to mealtime routines, making sipping sessions even more enjoyable for your little ones.

The b.box 360 cup is now available from Amazon for just £7.99 bringing joy, independence, and spill-free sipping to households worldwide.

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