Category Archives: Books

From self publishing to Penguin Random House without an agent: A Writing Journey By Ivy Ngeow

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Pitching to Penguin after being signed to small publishers and being self-published.

Beginnings: I had not planned to be an author. I grew up believing that books were written by others, not me, for us to enjoy. Three or four events in my life, like special occasions, led me to “think” I was a writer. I was raised in a rich environment of stories, via my mum, my aunts, my grandparents, my dad, my teachers. I enjoyed hearing them so much that I also began telling them. I had a little burst of success as a 16-year-old in a national short story writing competition with the New Straits Times. I felt that indescribable buzz when I saw my byline among 30 highly-commended entries. 

The hotel rooms: As a university student and an adult, I wrote nothing. I only started when I started travelling for work in hospitality and resort design. I was in hotel rooms and airports a lot. I learned that I really valued and enjoyed observation and being alone, which of course, are the prerequisites of the writing life. I was surprised to be flooded with ideas which had nothing to do with work. I began writing again because as you know, you don’t need any fancy tools or equipment. In those days, I printed and posted my stories from airports, or the nearest post office to the hotel. This period led me to believe I had again some chance of success because I was getting accepted by the Sunday magazines. One story was bought and broadcast by the BBC World Service. I had meetings with agents in Soho back in London, which led to nothing but an inkling that my writing was getting attention, any attention. I took writing more seriously when I invested in an MA in Writing at Middlesex University. As you know it’s not free, so I was taking a big chance but I was working and it paid for the fees. I was astonished to discover that I won the Middlesex University Literary Prize in an international competition, a cash award large enough to cover a third of my fees. The judge was Penelope FitzGerald and about my story, she said she had never read anything like it in her life. 

The agent: I was snapped up by an agent immediately following the prize, a decision that was poor. I had no other offers. After 5 years, she did not get me a deal despite my writing not one but two novels for her to market. I did not write a word for 10 years. My writing stayed on my hard drive. It was deliberate. I had two children whom I wanted to give 120% of my attention. After 10 years and they were in primary school, I started submitting the novel again, and following 87 rejections I won a prize in Hong Kong, also a large cash prize. This novel, my debut, Cry of the Flying Rhino, was the turning point for me, because I now was an author. My entire family flew out to Hong Kong for the award ceremony and the publication. It was a small publisher, like my second novel’s, Heart of Glass.

The pandemic: Following the two novels with small publishers which were given zero marketing and publicity and unsurprisingly, hardly earned any royalties, I started to wonder if indeed they had even been published. I wrote another, Overboard. I got 50 rejections and I decided to start an imprint to publish it as I consider it to be my best book yet. I think my limit for rejections is now 30. I do think there is a limit otherwise you will be querying until you die. I don’t think I have the time or the patience to withstand 87 rejections like I did with the first, and 55 with the second. There’s no point and nobody cares. It’s an art form. It’s not a pizza which is edible and sort of OK even when bad. During the 2-3 years of the pandemic. I ate, sleep, wrote, published. Repeat. It was like a bumper sticker. 

Keep going: I did online courses on self-publishing, keywords, genres and copywriting to study the market. I cannot stress how important it is for a writer. Without knowing the market and the audience, you can’t pitch. I learned to write through editing other people’s work and through reading hundreds of books in the genres I was interested in. The MA will not teach you these skills. My objective had always been to write the best book that could write. This kept me going in the lockdown years. I published a couple more, short stories, and another novel, White Crane Strikes.

Perfect pitch: A famous author, unfortunately I forget who, said that if you cannot tell your story in 17 words, you don’t know your story. That intro letter, one-page synopsis and first paragraph in your manuscript is everything. I wrote The American Boyfriendin November 2021 which I decided I would query until that magic self-imposed 30 rejections before I would publish it myself. I would trade the complete control and higher royalties in self-publishing for a traditional deal because of the connections. By the time I started querying again post-pandemic, I had already distilled my book to the most grabby Netflix 40-word synopsis. I saw a window of open submissions from Penguin Random House Southeast Asia. I was just about to release my book, because I got to 27 rejections. 9 months after querying, in August 2022, I got the best email ever. It was from Penguin and consisted of 5 words: has this manuscript been acquired? 

Worldwide connections: The worldwide connections have been the most astounding and rewarding part of the publishing experience. Having a publicist was already mind-blowing as I had never had one before with self-publishing (that would be me) or with the small publishers I had been with (that would be no one). 

The Penguin publicity, marketing and sales team have opened doors from day one: no. 1 Sunday Times authors providing the cover endorsement quotes, media and press outreach including World Literature Today, Nerd Daily, Culturess, Book Riot, The Telegraph and Elle, being no. 4 on the Straits Times bestseller list in its opening week, being on sale at WHSmith at the airport departure lounge, book launch at West End London bookshop and in the USA, in Barnes and Noble physical bookstores throughout USA and at the airports such as in Key West, Miami International and JFK. I have also been invited to the Jaipur Literary Festival (“the greatest literary show on earth”) in February 2024. I have also seen an uptick in the sales of my other books. These opportunities to build audience trust and author visibility would not have been possible without the Penguin label. This experience has changed the way I see publishing as I come from a “nothing happens” school of thought from my previous publications. I am proud that my book now belongs with the orange-spined classics I grew up reading. I am inspired to keep writing. Stories keep us alive. Stories are more than ever what we need in these times.

My parting words and 5 rules of writing: Persevere. Learn to write. Write the best book that you can write. Believe that top quality writing always stands out. Above all, read.

MORTON S GRAY REVIEWS

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The Girls of Bomber Command by Vicki Beeby

Vicki Beeby has done it again!

I enjoyed her last two WW2 series about The Ops Room Girls and The Wrens, but I loved the first in this new series about The Girls of Bomber Command.

A poignant subject, Beeby comments in her notes that the RAF Bomber Command had one of the highest casualty rates of any Allied unit during the Second World War and yet the author manages to portray this sensitively in a very enthralling read.

I loved Pearl, who reminded me of myself as she tries to look after her younger sister and strives to find her own place in the world whilst staying true to her aspirations. Greg has to deal daily with the thought that he might not survive the next bombing mission and that colours how he lives his life.

The author’s notes on the research undertaken to inspire and also to make this story authentic were fascinating.

I can’t wait for the next book in the series.

 

Wild Hope by Donna Ashworth

I cannot speak too highly of this volume of poetry. Comfort in troubled times and wisdom for everyday living.

Having seen a social media video of the author using the volume as an oracle, I now open this book daily at random and the results have never ceased to surprise me. I have my favourite poems of course but each page has the ability to touch my heart and often to produce tears.

I don’t think I have ever read a volume of poetry so often. Wonderful.

 

The Paris Affair by Victoria Cornwall

I really enjoyed this book and felt as if I was actually Charlotte, the heroine as she negotiated the sadness, excitements and uncertainties of her life and relationship with Pierre.

The Parisian scenes, particularly the characters’ visit to The Sacre Coeur took me right back to a long ago visit to Paris.

Victoria Cornwall is a skilled storyteller who makes you care about her characters and root for them as they tackle dangers and challenges.

I have always wondered how I would have coped in times of war and hope that I would step up to the challenge of helping with the war effort just as Charlotte, Pierre and their colleagues did in the book.

A thoroughly enjoyable read that made me reflect on the war experiences of members of my family.

 

The Lost Heir by Jane Cable

Jane Cable captures the time of the Covid era lockdowns, which caused many people to re-evaluate their lives and make changes, as does the modern day character of Carla in The Lost Heir. As a family historian myself, I enjoyed the research Carla and Mani’s research adventures. I liked the present day story, even though I wasn’t sure I wanted to read about Covid times when I started reading the book, and would really like to know more about what happened to these characters after the end of this story.

Franny in the historical story, with her different way of seeing the world and her companion, Harriet, is a very complex character. I loved the secrets and risks surrounding William.

Loved the fact that Carla had inherited her grandmother’s skills for seeing auras and presences. Fascinating to read in the notes to the book about the inspiration for the story and the research done by the author.

All in all, a great read.

 

 

WHY GO ON A WRITING RETREAT BY JO THOMAS

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To celebrate publication of  Countdown to Christmas, Jo Thomas shares the magic of writing retreats…

credit: Gemma Griffiths Photography

I love the chaos of busy family life. People coming and going. The dogs greeting everyone, tails wagging; the hustle and bustle in my kitchen. I thrive off it….most of the time. But sometimes I need everything a writer’s retreat gives me.

The first writing retreat I went on was a house in Scotland, Cliff Cottage, owned by a writer who enjoyed the company of other writers. It overlooked the sea and was a marvellous place to sit and work and leave daily life behind.

There is nothing like spending time with other writers to get the juices flowing, ideas bouncing, plots unblocked and for laughing together. Generally, writers get other writers.

I went on to go on writing courses in France with Anita Burgh, Veronica Henry and Jane Wenham Jones and eventually after years of trying and failing I got my first book, The Oyster Catcher written. After that, Chez Castillon become a place to go and get words on the page for me.

I love morning tea with writer friends…… drinking tea in your dressing gown and discussing a plot problem that’s holding you up or talk through an idea that’s come to you in the night.

Now that I run retreats in France, we generally meet on the morning of the first full day to introduce themselves, tell us why they’re there, what they’re writing and what they want to achieve in that week.

For many people making time to get away from everyday life has taken a lot of effort and juggling, not to mention organising travel and paying for that time away. I don’t want anyone to feel they haven’t achieved something by the time they’ve left. Even if it’s a plan for going forward.

Then I’ll make time to meet with everyone, one to one. It may be over a coffee in café in the town, by the pool in the shade of the covered terrace or over a gin and tonic in the bar across the road. Somewhere we can talk about the path forwards; talking ideas, finishing the book, finding an agent. Anything.  A week away is like a fullstop on busy everyday life and whilst you may not write a book in that week I do want everyone to go home feeling they know how to keep going.

And so we leave with plans, food memories from meals out at the bistro or the restaurant by the river or oyster tastings on a Sunday morning, with new clothes bought from the linen lady at the Monday morning market, shoved into our already tightly packed cases. We have laughed together, swapped stories, even cried in some cases as we support and encourage each other in our writing. We swap email addresses, make WhatsApp groups and new friends. And we promise to meet again, same time, same place….. new words to go on the page. It’s a place of support, encouragement, celebration and laughter. A little pause on everyday life to keep the wheels of our writing routine turning as we go back to everyday life and I return to busy kitchen, happy dogs and family life around the table.

 

Countdown to Christmas by Jo Thomas is published by Penguin (£8.99)

JANE CABLE REVIEWS

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The Forgotten Promise by Corin Burnside

I’m normally a fan of dual timelines, but with this book I enjoyed the Second World War timeline so much I would have preferred for it to have filled every page. Maggie and Agnes’ story was so moving, and it was refreshing to read about a same sex romance in that period. The war around them was well researched and felt real, and I enjoyed this aspect very much.

The premise of the book, without giving too much away, if that when Agnes is recruited to join SOE she is forbidden from telling Margaret, because they are only ‘friends’. In the end she does leave a letter promising to return, but it never reaches its intended recipient.

I found myself hanging on every word of Agnes’s time in France, but not so the contemporary story. I found elderly Margaret’s periods of confusion and clarity a bit too convenient to the narrative, to be honest. But it didn’t spoil the book overall.

Call me grumpy, but I just wish that the title related better to what was between the pages; the book is called The Forgotten Promise, but to me the whole point was that neither of them did forget.

 

The Book of Beginnings by Sally Page

I love books about friendship, and this must be up there among the best. Although it took me a while to settle into it, once the cast of characters began to build around ‘Average Jo’ I was enthralled, and wanted to know more about them.

When Jo’s uncle develops dementia and her relationship breaks down, she goes to London to look after his stationery and hardware shop. Isolated and lonely, her confidence in shreds, she meets some of the people living and working around her, including Ruth, the runaway vicar, and Malcolm, a retired analyst who buys a new notebook every week. And slowly, maybe a little too slowly, their friendship begins to form.

This book is rich in vivid detail; about the settings, the characters, and the ghosts who may or ma not walk on Christmas Eve in Highgate Cemetery. Although there were small parts of the plot I did not like, they didn’t detract from the whole and I was left in awe of the writer’s skill.

 

The Figurine by Victoria Hislop

As always, the sense of Greece at a certain moment in time is created perfectly by Victoria Hislop. The oppressive atmosphere of young Helena’s grandparents’ apartment when she visits in the 1970s echoes the regime her grandfather is part of, and the whiff of corruption is never far away. And when, years later, she discovers an Athens of her own, the sense of new freedoms is palpable too.

I also really liked Helena as a character and was sufficiently interested to know how her story unfolded to almost forgive the head-hopping, which blighted the early parts of the book in particular. There was a vividly drawn supporting cast too, but I felt there were too many of them at times, too many scenes which contributed little to the overall narrative. I did enjoy the story, but overall it was too long in the telling for my taste.

On one level I feel bad criticising such a successful and established writer, but on the other, I do not want to misrepresent my personal opinion of the book.

 

 

PUBLICATION DAY SPECIAL: UNDER A GILDED SKY BY IMOGEN MARTIN

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Where do I start with this wonderful novel? With the sense of place and time, I guess, because it was so very brilliant. It’s set in rural Missouri in the 1870s and reminded me greatly of the childhood books I adored by Laura Ingalls Wilder.

The story opens when, much to her older sister Ginny’s horror, teenager Mary-Lou brings home an injured drifter. The sisters pretend their father is still alive, just sick upstairs, to keep themselves safe while Lex heals, but running the farm is a struggle in financial terms, although they cope on every practical level.

Then Lex leaves, and it isn’t giving too much away to say that a sweeping love story ensues. Beautifully done, but not overdone, embedded in both the social mores of the time and the freedoms of homestead life. The characterisation – and I mean all the characterisation, right done to the couple Ginny meets on a train – is wonderful, and I genuinely struggled to put this book down.

A strong contender for one of my books of the year and I just had to ask Imogen how she had placed her reader in the American Midwest in the 1870s, when she lives in twenty-first century Wales:

Credit: Faye Chamberlain

The story for Under a Gilded Sky had been in my mind for a long time. The first and most important thing was how my protagonists, Ginny and Lex, would get to know each other and fall in love. I hope their characters drive the story. Once I had written the first draft, I zoned in on the exact time and place. The novel is set in the Midwest and Boston, and begins in 1874, 9 years after the Civil War.  Although I have travelled in the States, I needed to do deep research. Luckily, the internet is a treasure trove of maps, photographs, academic papers, newspaper articles.

I’m a visual person and I needed to see my characters in their settings. Ginny’s homestead is the classic layout in the Midwest: what’s known as the I-House, with two rooms, a passage between, and the kitchen at the back. Not many remain, but Jessie James’ family home in Missouri survives because of his notoriety, so that was a great visual cue.

I wanted the size and price of Ginny’s farm to be accurate so I poured over the beautiful copperplate writing of page after page of the 1880 Agricultural Census for Missouri. I used William Strassburg’s farm in Pulaski County as a guide.

The episode in the Missouri Governor’s Mansion (my heroine has a rich cousin who is determined to find a rich suitor for her) uses the exact layout and décor of the real Mansion, using the rich details on their website.

The moments of research I most loved was when I found a nugget that would enhance the story. For example, I read on a history website about the devastating grasshopper plague of 1874 and 1875 which afflicted western Missouri and created financial strains. An academic from University of Missouri wrote a paper about the Missouri Banking Fraud of 1861, so I threaded this into Ginny’s aunt’s story.

I tried to capture train journeys of that time. Charles Dickens wrote letters about travelling on a train in Massachusetts and, although earlier than my setting, I used snippets such as his description of orange peel and nuts on the floor.  My best research moment was when, after hours of Googling, I discovered the exact timetable for Ginny’s journey from St Louis to Boston. She leaves at 7.20am, because that is the accurate time from 1875.

Looking back on my notes now, I see a huge level of detail. My hope is that this has made the story feel authentic, without the reader thinking they are walking through a museum.

 

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons eight to ten:

Publishing deals are increasingly hard to find

One thing I really wish I had been able to tell my twenty-something self was to prioritise my writing then, because publishing would become an increasingly tough business. Sadly that still holds true today.

Think about it; when one of the mainstays of your business plan is the 99p ebook (of which the platform selling it will take a very large share), a huge number will need to be sold to make anything like a profit. And it seems to me a bit of a fallacy that the costs involved are lower; the only thing missing are printing and physical distribution, and those can be done very cheaply in bulk, especially when you consider the differential in price.

So publishers have to be incredibly careful about what they acquire. Celebrity authors are bankers who bank roll the rest of us, but very little else is certain. Even authors with contracts can find themselves in choppy waters if the first book of a deal does not sell well. It’s brutal, but it’s a business. And sadly, with a cost of living crisis gripping the country and beyond, I can’t see it getting better any time soon. Sorry.

 

You will spend more time marketing your books than you ever imagined

When new authors blithely ask what they need to do to make sure their book sells I do have a wry little smile to myself. If there was a magic bullet and I knew what is was, I would be top of the Amazon rankings.

The one thing I can say with a degree of certainly is that you need to choose your marketing channels and stick with them consistently. I can tell when some authors have a book out in the near future because suddenly they pop up on social media, after an absence of months or even years. In that time all but your closest contacts are going to forget you.

Of course marketing takes time. I spend at least an hour on it each day, mainly on social media, but also looking at other promotional opportunities such as advertising, preparing new graphics, polishing up my website and Amazon pages, writing guest blogs… The list is pretty endless, but it’s only by trial and error you will discover what works for you.

 

A good edit is the best learning experience you can have

The first book I wrote for One More Chapter was The Olive Grove, and when the structural edit came back it wasn’t so much a case of ‘could do better’ as ‘must do better’. I was devastated, but the notes I was given were so detailed they provided a roadmap for how to improve the book, so it could become the best seller that it has.

I learnt so much from that experience. How to fill the pages with wonderful settings and deep, credible emotions. How to take a reader inside the story and keep them there, turning every page. It was the most valuable learning experience of my entire writing life, and I have pumped what I learnt into everything I’ve written since. Of course, that doesn’t mean I’m perfect and every time I receive an edit back from One More Chapter I am trembling not only with fear, but with anticipation.

Each and every one has made me a better writer. And that’s very exciting indeed.

 

Lessons one to seven have been published on the previous two Wednesdays.

 

NEW BOOKS FROM THE CARIADS

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The Secret Sister by Jan Baynham, reviewed by Jane Cable

This beautiful book transported me not only to Sicily, but to mid Wales during the Second World War, and the claustrophobia of the small communities where everyone knew everybody else’s business. It is here the book starts, in 1943, when Italian prisoner of war Carlo meets Sara, who had been trapped in an abusive marriage.

The Secret Sister is unusual for a dual timeline because the whole wartime narrative is played out before the story moves on to 1968, but I can see it had to be this way for the story to work, and the author definitely made the right decision to do so. It is in this second part of the book that we travel to Sicily and Baynham brings the island to life in a wondrous whorl of colours, tastes and sensations. I was absolutely transported there and now cannot wait to visit the island.

I thoroughly recommend this emotional tale of family secrets and enduring love.

 

The Sea Sisters Swimming Club by Sue McDonagh, reviewed by Morton S Gray

Fran is a survivor and a woman cast adrift by a heart attack which cut short her police career. She is finding the adjustment to life outside of the force difficult and unsettling. She really doesn’t know who she is at the beginning of the novel. An opportunity to house sit by the sea in Wales offers her the chance to explore options for her future and rediscover her spirit.

Wyn is also wounded by life after an accident changed him forever both mentally and physically. He agrees to teach Fran to swim and they get ever closer, but he is hiding secrets of his own and has a needy ex-wife.

Enjoyed the references to the Art Hotel encountered in other Sue McDonagh books and the comradery of the sea sisters. I loved some of the secondary characters too – Elin, Gavin, Caitlin. And the novel made me want to enjoy coffee and cake by the sea, even if I don’t venture into the waves beyond paddling, but who knows I may get braver like Fran after being shown a glimpse of possibilities by this book.

A feel good, inspiring read which made me want to read more of Sue McDonagh’s novels.

 

The Lost Heir by Jane Cable, reviewed by Kitty Wilson

The Lost Heir is a dual timeline story that flits between Regency Cornwall and Cornish life in 2020. For the historical element, Jane Cable has taken her location and characters straight out of the Cornish Archives and built a world around them that you can absolutely believe to be true, or at the very least, wish it was.

Jane Cable meshes history, romance, and the supernatural and touches on subjects that are far from easy to write about, rape, the scandal of illegitimacy, the limitations placed on women in Regency times, the lockdowns of recent years; and yet each and every storyline is written with an insight and sensitivity that pulls the reader thoroughly into the world inhabited by these characters.

It is the descriptions of Cornwall however that set this book far above others of a similar vein. I was galloping across the cliffs with William, sat with Harriet as the oil-lamps flickered and I found myself escaping to this book whenever I had a few spare minutes, racing through the story desperate to know how Franny would resolve her situation, keen to know if the modern-day romance could possibly play out as I wished it to.

I thoroughly enjoyed this novel and if you too want to escape to Regency Cornwall, then I highly recommend that you do so with this beautifully captivating, insightful and evocative book.

 

 

 

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons five to seven:

Writers who have successfully self published tend to be more savvy

I started out by self publishing my first novel, The Cheesemaker’s House, because at that time in particular, publishers were afraid of ghosts. In romance books anyway. I knew nothing about the process, so put in into the capable hands of assisted publisher Matador, but even so it was a very steep learning curve.

I needed to understand retail distribution, I didn’t know book bloggers existed, and barely anything at all about Amazon categories, let alone going wide or narrow. The whole process of publishing and marketing baffled me, but I had to learn pretty quick. Also to moderate my expectations about the sales the book might achieve, although the ebook at least vastly exceeded them.

All of these were important lessons to take with me when I found a publisher. Everything from assessing the contract to understanding the control I would be giving up, and the promotion I would still need to do. If I hadn’t indie published first I would have been clueless.

 

Writer friends you really trust are invaluable

Ten years ago I had only one writer friend, introduced to me by a neighbour, and that was Claire Dyer. Through getting to know her I learnt the value of having someone to talk to about all aspects of our craft and of the crazy world of publishing we operate in, and we are friends to this day.

Writers talk about ‘finding their tribe’, and I found mine first in Chindi, a group of independently publishing authors in Chichester, where I was living at the time. Three of us moved on to find deals more or less together and we have remained close, but I learnt so much from almost every member of that group I will be forever in their debt.

As my career has changed, I have made many new writer friends, but there is a solid core of those I trust implicitly; people I can turn to when times are tough, and celebrate the successes too. Without them, being an author would be a very lonely business.
When you’re in the publishing wilderness, keep writing if you can

Overnight success in publishing is rare and most authors have periods they either feel they are never going to make it, or that they have been in the wilderness so long there is no possible way of crawling back.

It is so important to keep writing. One famous author described her work as her life raft when her publisher dumped her, and I totally understand that. Writing is as much a vocation as it is a profession, and without it many of us would feel even more lost. It can be a life, and mental health saver, but if you take a break then that is fine too. Your brain and body will tell you what you need to do if you listen to them.

Of course you also need to keep writing to have something to submit. Or even a drawer full of somethings, so that when that deal arrives you can offer more than one book, because you’re going to need it. It proves you have the work ethic, commitment and ideas it takes to succeed now it’s your turn to shine.

Lessons one to four were published last Wednesday, and lessons eight to ten will be published next week.