Category Archives: Blogging

SISTER SCRIBES GUEST: JESSIE CAHALIN ON LIVING THE DREAM

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I first became aware of Jessie when this amazing blog appeared, featuring books in handbags, but it was some time before we met, introduced by the lovely Angela Petch at an RNA conference. There is a certain symmetry between us; she is a Yorkshire author living in Cardiff, and I am a Cardiff author living in Cornwall. That, and the fact she is a wonderfully giving and collaborative person, makes me consider her a Sister Scribe.

 

When I reached my mid forties, I realised my career ambition had overshadowed my creativity.  Stuck on a treadmill of administration, I signed off educational action points for teachers but had not achieved any of my own goals.  Days started at 6am and ended at midnight.  Fuelled with coffee, I survived on very little sleep, but my life-long dream to write a novel haunted me.  A health scare prompted me to grab time for myself and take control of my destiny.

Characters hassled me for years and it was time to set them free in my novel, ‘You Can’t Go It Alone’.  I tapped away on my laptop keyboard for six months; it was fun to finally meet the characters. At times, their behaviour shocked me, but they showed me there is more to life than action planning and policy making. Sophie, a character in the novel, showed me the importance of the simple things in life.  She also made me smile again.

Writing improved my wellbeing, and I wanted to learn more about the craft.  I sought the advice of a professional editor and engaged in cutting, cutting and shaping. Novel completed, I closed my laptop, ticked off one point on my bucket list, and hopped back on to my life. I mused that I would re-read my words again one day.

Unbeknown to me, my husband read the manuscript of ‘You Can’t go It Alone’.  He published the novel, without my knowledge, as he knew I would dilly dally. He threw me into the world of indie publishing.  It shocked me, but I decided to grab the opportunity and make connections with the writing and reading community via a blog and social media.  Initially, the aim of my blog was to share book reviews of all the books that had resonated with me over the years. I named the blog Books in my Handbag as all my books are on the kindle, in my handbag.

Playing on the theme of handbags, I tweeted photos of my novel in my handbag. Overwhelmed with the positive comments about the photo, I realised it would be fun to ask authors to send their photos. I developed the Handbag Gallery to showcase the authors’ books and provide a unique boost to the marketing of hundreds of authors. I now have almost fourteen thousand followers on Twitter, and the photos of book in handbags are always a hit.

The Handbag Gallery connected me to lots of authors, and they have supported me with the writing process and promotion.  With pearls of wisdom from indie and traditionally published authors and hard work, I achieved bestseller rankings across UK, Canada, Australia and New Zealand.  I was third in contemporary women’s fiction in Canada. The day my book was placed beside Margaret Atwood, I felt as if the stars had aligned.

Last year, I moved beyond virtual connections with authors reached out to the Romance Novelists’ Association. It is wonderful to meet with authors in the local RNA chapter and became a member of the New Writers’ Scheme.  I don’t know what the future holds for ‘Loving You’ because I am exploring benefits of the traditional and indie publishing routes.  I have started my third novel and have been offered opportunities to write articles in magazines My experience shows you do have to speculate to accumulate.  I am celebrating three years of my blog and living the dream in writerly heaven. Moreover, I have taken control of my health and wellbeing.

Wishing everyone the strength to follow their dreams.

 

Visit Jessie’s website at http://www.JessieCahalin.com    or follow her on Twitter @BooksInHandbag

SISTER SCRIBES GUEST: CATHERINE BOARDMAN ON CULTURAL BLOGGING

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Catherine was a BBC News Producer for 20 years specialising in Business and Economics with a side line in travel writing for national newspapers, then she had twins.  Now Catherine writes about what she loves, Arts, Culture and Travel on her blog Catherine’s Cultural Wednesdays.  If you are seeking inspiration about where to go and what to see or need someone to write about it, she is your woman.

 

What is it about writing?  I love it.  I adore telling stories.  Yet I am the queen of procrastination.  Tales tumble over themselves waiting to be told.  My laptop awaits.  Coffee, I can’t write without coffee.  Ping, a group chat on Facebook messenger surges into life.  Cheap, cheap, somebody on What’s App has an urgent bon mot. Trillll, a twitter group surges into life.  At last somebody suggests a word race and we’re off.

Writing is something that I have always done.  Long letters to distant friends, fragments of ‘Famous Five’ style stories, breathless accounts of everyday occurrences in my tiny childhood village.  To begin with this need to write beyond the demands of study was a solitary pursuit.  I knew nobody else who scribbled endlessly.  Then I became a journalist, suddenly everybody I knew wrote, cared deeply about punctuation and was certain that they had the makings of a novelist.

After twenty years as a BBC News Producer I fell pregnant with twins and took the Corporation’s kind offer of redundancy.  My life changed, utterly.  Thoughts about writing a witty and engaging account of parenting identical twins in your forties came to nothing.  For two years it was all I could do to keep all of us fed and dressed.  Eventually when a sleep pattern was established that involved both boys sleeping at the same time as each other for longer than two hours, the fog began to clear.

Now my thoughts turned to a blog about what interested me.  Catherine’s Cultural Wednesdays started out as an account of my weekly jaunts out of the house and widened out to include travel.  I published the first post and was then overtaken by fear.  What if I couldn’t write?  What would people think?  Worse, what if nobody read it.  For the next six months I wrote posts and didn’t post them.  Paralysed with fear.

Without the support of friends and fellow writers I would still be writing posts that never got published.  Where did I find my support network?

Put #amwriting into the search box on Twitter and all manner of people pop up.  Daily word races take place.  The same people kept on popping up, so we set up a chat group, called ourselves the LLs or Literary Lovelies.  We went on writing retreats together.  We supported each other through first drafts, agent hunts, publication days.  Well some of us.  The rest of the LLs are proper novelists, I realised that what I like doing is telling immediate stories, fiction is not for me.  We chat virtually most days.

Wonderful though virtual friendships are flesh and bone is important too.  When my confidence was rock bottom, I joined a local creative writing class.  Slowly, week by week my confidence returned.  After a year or so the formal structure of a class was no longer the right format for some of us.  Now a group of us, the EveryGirl Writers, meet every week for two hours just to write, to support each other in our writing.

Telling stories is what I love to do.  The solitary nature of sitting down to write suits me perfectly.  Yet it is the support and friendship of fellow female writers makes the procrastination so much more fun.

 

Catherine’s Cultural Wednesdays https://www.culturalwednesday.co.uk

Twitter: https://www.twitter.com/culturalwed

Facebook: https://www.facebook.com/culturalwednesday/

Instagram: https://www.facebook.com/culturalwednesday/

LinkedIn: https://www.linkedin.com/in/culturalwednesday

 

BUSINESS OF BOOKS: FIRST, LAST, EVERYTHING – LIBRARIAN AND BOOK BLOGGER LARA MARSHALL

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What was the first piece of book business related advice you were given?

When I first started in libraries I was told to “shout about what I was passionate about” (maybe not literally, but close enough!). I took this advice to heart and made sure that I told anyone who would listen about books that I enjoyed, books that connected with me and books that changed my view of the world. Whether this was through displays, reviews, blogs, or good old word of mouth.

Book blogging has become a natural extension of that, as I try to reach people from all over the world, to talk to them about the books that meant a lot to me. I feel strongly about talking about what resonates with you, and if something doesn’t that’s fine.

What was the most recent piece of bookish advice you gave or received?

Be careful what you say on Twitter! The book industry is a very, very small world, including publishing, libraries, authors and bloggers, and everyone is on Twitter. News has a terrifying way of travelling fast! Of course, if this is positive all the better, but if you are difficult or accidentally slight one person be prepared for everyone to know about it!

What piece of advice would you most like to pass on?

If you’re not enjoying a book, don’t struggle through it and make the whole process horrible. There are so many amazing books out their for a variety of tastes, passions and interests – find something that sparks a light in you and devour it! There will be a book out there for you, I can guarantee it!

Then once you’re on a roll, no one will be able to stop you.

 

Lara is a library manager and book blogger from North-West London. She has worked in libraries for twelve years and blogging for 2. She began to suspect she was slightly different to other children when, at seven years old, her most prized possession was the ‘A’ volume of the children’s Encyclopaedia Britannica (her family couldn’t afford the rest).

When she isn’t working, blogging or reading, chances are she’s doing something “vaguely bookish”.

You can find Lara’s blog here: https://bookishlara.com/

 

THE BUSINESS OF BOOKS: TRAVELS WITH MY BOOK

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Jane Cable shares her experience of a blog tour

It sometimes surprises me when other writers ask me what a blog tour is – but then maybe it shouldn’t, because when I started out I didn’t even know book bloggers existed.

So, for the uninitiated – what is a blog tour? Put simply, your book does the travelling. From one book blog to another, over a short space of time, with reviews, guest posts and giveaways. A brief burst of promotion designed to boost its visibility.

It is perfectly possible to arrange a blog tour yourself, especially if you’re hot on social media and have been meeting bloggers online and looking after them. But many publishing houses now include blog tours as a matter of course for launch activity which means bloggers are very busy and if you’re a debut or indie author it can be hard to get your foot in the door.

From my point of view most of the bloggers I know reviewed The Cheesemaker’s House when it first came out so arranging a celebration tour for its fifth birthday was always going to be a big ask. I needed help, so I decided to enlist the services of a paid expert, Rachel Gilbey of Rachel’s Random Resources. A book blogger herself, Rachel has set up a business to help authors promote their books and she’d received good results for authors I know so I decided to give it a whirl.

From the outset Rachel was super-professional and she had the tour filled in less than eighteen hours. I was flabbergasted – this wasn’t even a new book. And all but Anne Williams of Being Anne (who I couldn’t do any tour without) were people who hadn’t reviewed the book before. Rachel had their requirements impeccably organised and communicated to me in good time – whether they wanted paperback or ebook review copies, a guest blog, a Q&A, pictures… all set out in one easy to follow email.

I’ve written in detail about planning the tour before so let’s skip to the big day – August 1st – with a blitz of seven bloggers primed and ready to go. Actually, they weren’t. One blog never appeared and another, where I’d prepared an excerpt and lengthy Q&A, caught up only a few days later by just bunging the blurb on her blog.

It was actually just as well because the others came to the party in spades – on Twitter especially – and I had so many notifications in my feed from the bloggers and their street teams I found it hard to keep pace with thank yous and retweets. A hint here – it’s actually quicker to do this on an ipad or phone because it takes you back to the right place in your feed and not to the top where you have to scroll down to find where you were again.

For the rest of the tour, most of the other bloggers delivered. Some just put up the blurb but perhaps they didn’t like the book and at the end of the day that’s their prerogative. But in the main the reviews were really positive – glowing, in fact – and I really felt its visibility improved over the week of the tour.

My author profile was definitely raised too. A cannily organised giveaway increased my Facebook page likes and the general activity on Twitter tipped my followers over the 2,000 mark. I met new readers and bloggers online too – and I know that when I have a new book out there will be more open doors to push on for reviews.

So what of sales? Yes – there was an increase – definitely. I won’t know until I get my royalty statement whether it was enough to pay for the tour, but that wasn’t the point. In terms of profile it worked – in spades. And I would certainly use Rachel’s Random Resources again.

Find out more about Rachel’s services at https://www.rachelsrandomresources.com/

BUSINESS OF BOOKS: JANE CABLE ON BOOK BLOGS AND MAKING THE BIG BIRTHDAYS COUNT

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All writers have slow news times and yet the voracity of social media means we always have to create news. My relationship with Frost means I’m very lucky as I can write about other people and still have plenty to share. But there comes a time when you have to focus back on yourself, even when you really have nothing to say.

I always knew that if I had a new book out at all this year it would be much later on, so there came a point when I was actively looking for something to celebrate. With three books becoming two when Endeavour Press went into liquidation and I decided not to sign with the successor company my writing CV suddenly seemed a little empty. Should I dash off a quick novella, write a few short stories to give away? No, I’m writing new material anyway and don’t want the distraction. So I decided to focus on what I already had.

On 1st August my debut novel, The Cheesemaker’s House, will be five years old. Sales are still ticking along nicely, but I wanted to give them a boost and celebrating the anniversary seemed an excellent excuse to do it. I’d been impressed by the results achieved for my Chindi Authors’ buddy Helen Christmas by Rachel’s Random Resources so I decided to sign up for one of their book birthday blitz packages followed by a mini blog tour.

Rachel is an experienced book blogger who has recently started to offer a variety of promotional services for authors. I was concerned that as The Cheesemaker’s House was so old and has had so many reviews there wouldn’t be a great deal of interest but I couldn’t have been more wrong. Within eighteen hours of announcing the tour on her website no fewer than 28 bloggers had signed up, 23 of them promising a review, and I couldn’t have been more delighted.

I’d agreed on a multi-content tour so over the last week I’ve been answering Q&As, writing guest blogs and choosing extracts from the book. It was strange going back five years and telling the book’s story all over again but I’m really hopeful it will reach a new audience and it was such fun to do.

While I am more than happy to pay for Rachel’s services to organise the tour I would never actually pay for a review. This week – like many other weeks – I’ve had emails asking me to do just that. I won’t, because I believe it’s wrong on so many levels. Especially as I’m yet to see a review anywhere that says ‘this review was paid for by the author’.

It’s an issue that’s been bubbling around on social media recently as well, as yet again bona fide book loving bloggers have been attacked for ‘undermining the market’ by giving free reviews. Excuse me? Although some bloggers have book marketing related businesses on the side (as Rachel does) their reviews are the product of being total and complete bookworms who just love to share their passion. And that’s important. Because it’s why we can trust them.

TAKE FOUR WRITERS: LAUNCHING, DRAFTING, EDITING & MULTI-TASKING

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FEBRUARY UPDATE FROM OUR FOUR WRITERS…

CLAIRE DYER… LAUNCHING

January and February have seen much excitement in the run up to and the actual launch of ‘The Last Day’. I have been overwhelmed by the love and support of my publishers, bloggers and fellow authors during this time, especially as no one knows the joy and despair of times like these like they do.

I’ve come to learn that it’s all about letting go. We tend to write in the privacy of our own homes and, for a long while, it’s all about just the two of us: ourselves and our book. And then if we’re lucky, we send it to our agent and, if we’re even luckier, thence to a publisher and eventually, if we cross our fingers and toes tightly enough, it goes out into the big wide world.

And this is where the joy and despair comes in. Will the world like it? That’s the despair. And, the joy? Well, that’s easy: the book I wrote is an actual real thing with pages and a cover and everything!

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ANGELA PETCH… DRAFTING

I am almost three quarters through my writer’s draft of “Mavis and Dot” and I use walks along the sea to plan out the final chapters. There is something scary about finishing off a novel. In the meantime, I have been busy hunting for an illustrator. Unfortunately, my first three candidates dropped out, for reasons varying from cold feet and time factors. I hope I have at last found someone to work with. She is a very supportive editor of a local magazine and after tea and cakes (and discussion), she is on board. I am trying not to be too distracted from M & D but the publisher of my two first novels recently went into voluntary liquidation. It means a return to indie publishing but there is relief in the return of control. However, it entails more work. My other concern is to which cancer charity I should donate my profits. A writer’s work is never done…

 

JACKIE BALDWIN…EDITING

Hello, February has been a rather grim month. I have been completely immersed in my structural edit. Day after day I have sat at my desk from first thing in the morning until last thing at night editing. Then, eat, sleep, repeat. You get the idea! It’s a bad state of affairs when your characters have a better social life than you do. However, by the time you read this, I will be done! Hurrah!

I did get one overnight pass which was a wee trip to Newcastle to read at Noir at The Bar. It was the first time I had read the prologue from Perfect Dead. I also met loads of new crime writers and readers which was fun. During the day, I edited at the Lit and Phil which is a fab library. It even sells cake!

See you next month!

 

LUCY COLEMAN… MULTI-TASKING

February TO DO list:

Set up new office and new computer equipment in new house.
Online celebrations for launch day of first book with Aria Fiction, under new pen name.
Daily social media activity to support TWO book tours running concurrently for new arrival.
Produce new graphics to celebrate latest book baby.
Complete and submit Aria book no. 3 manuscript to my agent for comments.
Complete round one of structural edits for my other publisher.
Action suggested revisions by my agent for book no. 3.
Keep up with normal daily social media for my other books and write blog posts etc.
Get through February with your sanity intact.

Okay, so I’m exaggerating a little because I did survive the month, but only just! My new laptop seemed to get slower by the day after its first round of software updates. If I action a retweet on Twitter it times out! The battle continues.

If only it was JUST about the writing …

THE BUSINESS OF BOOKS: TELLING THE WORLD – Jane Cable meets Bookouture publicist Kim Nash

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What is your book related job?

I work as Publicity and Social Media Manager at Bookouture (www.bookouture.com). It’s my job to let the world know about our books and authors whether this be through traditional media such as magazines and newspapers or in the online arena so in online magazines or via our social media channels.   I spend tons of time on social media too, sharing all our fabulous news and books and reviews.

When I was a little girl my dream was to work at a book publisher because I thought you got to sit and read books all day long and that’s what a book publisher did. Now most of my friends and family think that I actually do that, but I can assure everyone that any reading I do is in my own time as my job is packed all day long with promotional work. I’m very lucky to be working in my dream job though, which I absolutely adore. I thank my lucky stars every single day!

 

What is the most rewarding part of it?

There are SO many rewarding parts of my job. To see a book get a high profile ranking in the charts and the excitement that causes. Seeing authors give up their jobs to write full time, and knowing that we’ve been an integral part of them achieving their dreams. Helping an author to release their stories into the world and get readers reading them. Knowing that we’ve produced books that our readers love and introducing new authors to our readers.

What do you consider to be your major successes?

My personal success was to win Media Star of the Year at last year’s RNA awards.   It was an absolute honour to be even nominated for such a prestigious award let alone win it. And made even more special that Bookouture won Publisher of the Year on the same evening! A double whammy!

 

Have you always loved books, and what are you reading at the moment?

Yes, I’ve absolutely always loved books from reading Enid Blyton books as a child and wanting to be part of the Famous Five and wanting to fly away on that Wishing Chair and travel to the Magic Faraway Tree, to growing up and reading (and crying) to many Danielle Steele novels and being reprimanded by my mom for reading well into the night.

Last night I finished a novella by Miranda Dickinson called Christmas in St Ives which was wonderful and the prequel to Miranda’s book which is out next summer which I now cannot wait to get my hands on. Before that I read a Bookouture book called Last Cry by Anna-lou Weatherley, which was phenomenal. It’s a new crime series featuring Detective Dan Riley (who I think I fell a tiny bit in love with) and is a diversion for Anna-lou with this new series, but she’s done it so brilliantly. I’m so lucky to work for a company who publish the most talented authors and I love to read as many of the Bookouture books as I can, and certainly the ones that I’m working on, so that I can genuinely share the book love.

Being a book blogger in my spare time (of which there’s not an awful lot) and also being part of a book podcast, and running a book club too, I do try to alternate between Bookouture books and also other novels that are written published by other incredible authors and publishers.

 

Mom to ten year old Ollie, publicity and social media manager at Bookouture, Kim Nash lives in Staffordshire. Kim also co-runs a local book club, co-hosts a book podcast and also

5 Tips To Improve Your Blog

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The Ultimate Guide To Becoming a Successful Blogger , blogging, blogs, how to be a successful blogger, blogger, blogging, Catherine BalavageI have now been blogging for more years than I care to admit to. In those years I have picked up a lot of knowledge. I will now be sharing this knowledge with the readers of Frost. To get started here is my five top tips for your blog.

Avoid Duplicate Content.

Google penalises duplicate content and it will affect your SEO. If you want to put the same post on your blog, or as a guest post service on another site then give it a rewrite. In traditional publishing articles are ‘topped and tailed’ and then resold to different publications. You can do the same by keeping the essence of your article, but rewriting it. If you have writers ask them not to cross publish their articles. Original content is best.

Engage With Your Readers.

You should engage with your readers in two ways: emotionally and physically. Most writers write to connect with people and tell stories. And people read to feel connected with the world and other people. It is also important to respond to readers. If someone tweets you or makes a comment under your post, thank them and respond.

Share Your Post on Social Bookmarking Sites and Social Media.

So many people write a great post and then expect people to be able to find it. If you do not share your post then people will not know it exists. Sure your regular readers will go to your home page, but not everyone will. Share your post on Twitter, Facebook, Reddit, Digg, StumbleUpon, Tumblr, Google + and Pinterest. You can use a plugin which shares your post to certain sites automatically. I recommend this as it can be time-consuming. After a while focus on the sites which give you the most traffic and drop the others. Ask your writers to share their posts. Also: encourage your readers to share articles.

blogging tips, blogging, how to blog, how to be a successful blogger, blogging for beginnersDon’t Just Copy and Paste Press Releases.

There is nothing wrong with publishing press releases. Frost does sometimes when we think our readers will be interested in the story, but do not fill your site with them. It is also a good idea to personalise them. Whether or not you completely rewrite them is up to you. Some people think they should be rewritten but I think a tweak is fine. Tailer it to your site and make sure it does not end up as duplicate content (see above) and then you have some free copy. When it comes to press releases resist the urge to just bung one up to add content. No new post is better than a subpar post which brings down the tone of the entire site.

Be Authentic.

You are unique. You have a voice: use it. No one else can do what you do. Always be your authentic self. You can use your experiences to connect with other people who have been through the same thing. Write from the heart and people will connect with you. Never sway from your beliefs or do something solely for money. As Bob Dylan says, ‘Your reputation is something that you can sell, but that you can’t buy back’. Bob knows his stuff, listen to him.

 

You can buy The Ultimate Guide To Becoming a Successful Blogger here.