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Maternity Burden On Small Business ‘Overstated’

1024px-Mother_Kissing_BabyWe found this very interesting at Frost: Small business owners over-estimate the burden of providing maternity protection to their staff a new review, conducted by a team of experts from Middlesex University for the International Labour Organization, has revealed in a new report, out now.

The review, led by Middlesex University Professor of Organizational Psychology Suzan Lewis, suggests that effective maternity protection has a positive rather than negative on SMEs and can have a range of positive productivity related outcomes for firms, as well as wider social benefits.

 

 

The team found:

SME owner-managers are often adverse to maternity protection regulations, fearing the time and costs involved can lead to a competitive disadvantage.

There is a link between maternity protection and improvements in performance and productivity, linked to enhanced employee satisfaction and commitment.

There are wider societal benefits of effective maternity protection including poverty reduction, reproductive health, gender equality, fertility rates, and economic development.

Commenting on the review’s findings, Professor Lewis said: “Anything that is going to impact the financial stability of a business is naturally of concern to its owner, and that is why it is so important to understand that many maternity protection practices can have little or no costs and considerable benefits.

Middlesex University Centre for Enterprise and Economic Development Research (CEEDR) Research Associate Dr Bianca Stumbitz added: “It is clear that a supportive workplace is crucial – one that is sensitive to gender-specific issues and that recognises the joint roles that both men and women play in family life.”

The report shows that women who know their employer will support them as they start a family and avoid stereotyping their role in the workplace are happier, more loyal and therefore more productive. For these positive effects to arise and maternity, paternity and family responsibilities to become a normal fact of business life, maternity protection and other work-family balance measures need to ‘fit’ into practices and interests of SMEs.

The review also found there was space for government to help ease any financial strain on small businesses complying with maternity provisions.

Professor Lewis said: “The economic reality means that if we want small business to implement strong maternity protections, some financial compensation by way of tax breaks or public subsidies may be necessary – and that is something policy-makers ought to consider seriously.

“Additionally, education campaigns designed to raise awareness and provide practical advice to employers struggling with maternity entitlement issues is also vital – especially information which highlights the potential productivity benefits.”

The report also highlighted the urgent need to address economic and cultural challenges facing working mothers in developing countries, which has largely been ignored by research.

Compiled for the International Labour Organization, the review was authored by Professor Suzan Lewis, Dr Bianca Stumbitz, Dr Lilian Miles and Dr Julia Rouse.

 

 

Is Generation Z The Most Ambitious Generation Ever?

Club DKNY In Celebration of #DKNYARTWORKSNew youth report reveals today’s 16-25 year-olds as aspirational creators

 

  • Three in five young people want to run their own business

 

  • ‘Freedom to achieve my goals’ valued more highly than money

 

  • Two in five place ‘failure’ as their biggest fear

 

An in-depth report commissioned by Lucozade Energy has uncovered the UK’s youth to be a pioneering generation of self-driven entrepreneurs, despite the uphill struggle they face with securing a job after education.

 

The report, commissioned by the brand amongst 16-25 year olds, reveals that over half (62%) are interested in working for themselves or creating their own brand. The aptly named Gen-erators Z are a group of young people who have grown up in a world where technology exploded, making it more possible than ever for them to do what they want to; from publishing their own book, to being able to sell their products direct to consumers, they are now able to realise their dreams more than ever.

 

Hamish Stephenson, an 18 year-old filmmaker who chose to ‘invent’ his own career by making money from his passions, comments: “I have the attitude that I can do it, and nothing will stop me. Why not just do what you want to do, and what you are passionate about, instead of being stressed that you might not have enough money in the future, or you might not have a job.”

 

This emerging tribe of self-starters has clearly not developed without a catalyst; growing up in austerity Britain could be attributed to this rise in entrepreneurial spirit. Nearly three quarters (71%) admit to feeling under pressure because it is harder than ever to get a job and more than three in five (69%) feel they are under more pressure than their parents were at their age.

 

This sense of pressure can also be seen when considering young people’s biggest fears; almost two in five (38%) admit that failure is their biggest fear and 17% state that not having the energy or time to follow their passions and dreams would be the worst thing that could happen to them. It is clear that they are putting themselves under immense pressure to succeed on their own terms and they really want to make the most of every moment.

 

Despite this, today’s youth believe that society has a negative perception of them – considering them to be more interested in taking selfies than being a self-starter. 91% of 16-25-year-olds think other people, and society generally, has a bad opinion of young people today, with 36% of respondents thinking that people wrongly believe young adults are afraid of hard work. One in ten (10%) admits to spending nearly all of their spare time trying to further their career and more than a third of 16-25 year-olds questioned (36%) would say that their work/life split is around 75% work and 25% life.

 

Bejay Mulenga, a 20 year-old entrepreneur from London says, “My main goal is to keep on striving forward and to keep on being as efficient as I am now…anything I put my mind to, I just go out and get it. You don’t always get what you want, but if you put the work in, you kind of get it.”

 

This desire for career freedom amongst 16-25 year-olds could be seen as a rebellion against the restricting ‘job for life’ concept prevalent in their parents’ era. When given a list of 20 choices of life dreams, including making my parents proud (17%), owning my own home (22%) or earning good money (21%), the most popular aspiration was ‘to be able to live the life I want and have the money and freedom to achieve goals’ (29%). This ranked much higher than living debt-free (11%), which was significantly lower.

 

Dr Rupa Huq, Sociologist at Kingston University, comments: “The young people of today feel a need for the world to be a better place but also, one to have fun, and for that reason they are not that materialistic but seek a sense of satisfaction in what they do.”

 

Ed Hardy, 17 year-old founder of telecoms start-up Edge Mobile, believes it is all about prioritising happiness over boosting your bank balance: “Often people assume that if you’re a young entrepreneur you’re out for money. I think, actually, there is a change and money is no longer so important. Actually, happiness and doing a career that you enjoy (is) really fulfilling for you personally; it’s just so much more important now.”

 

www.generatorsz.tumblr.com

 

 

Kate Nash & Leona Lewis Donate Bunny Selfies to #BeCrueltyFree Campaign

Stars’ bunnies, Fluffy and Melrose, get active for #InternationalRabbitDay

cute bunny rabbit kate nash leoni lewis

Award-winning British singer-songwriters Kate Nash and Leona Lewis have joined with bunny lovers from all over the world to say, ‘Bunnies are for cuddling, not cosmetics testing” on International Rabbit Day (Sept 27). The stars donated bunny selfies in support of Humane Society International’s #BeCrueltyFreecampaign for a worldwide end to cosmetics testing on rabbits, guinea pigs, mice and other animals.

Kate tweeted a photo of herself with Fluffy: “My bunny Fluffy is my best friend. I love her so much, and I’d never let anyone hurt her. It’s so sad to think that there are thousands of rabbits just as lovely as Fluffy, trembling in laboratories as chemicals are dripped in their eyes to test cosmetics. Bunnies are for cuddling, not cruel cosmetics testing. That’s why Fluffy and I support HSI’s #BeCrueltyFree campaign. Let’s end testing cosmetics on animals once and for all!”

Leona tweeted a selfie of herself and Melrose sharing a kiss: “I want bunnies to #BeCrueltyFree with @HSIGlobal let’s end cosmetics cruelty!” The Glassheart singer also recently posted an article on her Lee-Loy Blog about her desire to see a global end to cosmetics animal testing.

Leona’s blog reads: “Ending animal testing is also about getting laws changed, Bills introduced, advancing cutting-edge science, lobbying politicians and grabbing some serious face time in the beauty brand board room to get things changed. And for that you need kick-ass campaigners who know what they’re talking about. Our favourite bunny-hugging beauty crusaders are the #BeCrueltyFree campaign from Humane Society International.”

Rabbits are commonly used to test cosmetics alongside smaller animals such as mice. In skin and eye irritation tests first developed in the 1940s, rabbits are held in full body restraints so that chemicals can be dripped in their eyes or spread on their shaved skin. These tests are notoriously unreliable as well as cruel.

The European Union, Norway, Israel and India have all banned animal testing for cosmetics, and bans are being considered in Australia, Brazil, New Zealand, Taiwan, and the United States. The #BeCrueltyFree campaign has been a driving force behind much of this global progress.

Hundreds of cruelty-free companies around the world such as LUSH, Lippy Girl and Barry M, produce safe products without animal testing. They do so by using existing ingredients combined with available state-of-the-art non-animal tests.

Say NO to cosmetics cruelty – sign the #BeCrueltyFree pledge.

 

Mind The Gender Gap – Men (Apparently) Make The Best Bosses

Frost has come across a survey we are not sure about. Do men really make the best bosses? 56% of people in a staff bay survey thought so, but we would like your input. Do men or women make the best bosses or does gender not matter when it comes to leadership? Let us know by commenting below or emailing us at frost magazine@gmail.com

  • 56% said they thought men make the best office generals
  • Just 4% of those surveyed said “they didn’t mind” whether a man or woman was their boss
  • Survey comes on back of recent ONS figures showing gender pay gap has decreased since the 1970s but disparity between what men and women take home today still differs dramatically after the age of 30.

 

suitamnestypaulcostelloeThe gender gap might be closing in the office, but men still make the best bosses, that’s the message from a new survey by social media-based recruitment specialists, staffbay.com

 

staffbay.com, which uses social media to bring jobseekers and employers together, asked 15,000 workers which gender they would prefer as a boss, and 56 per cent of them said they thought men make the best office generals. Interestingly, 62 per cent of those questioned were men, and just 4 per cent of those surveyed said “they didn’t mind” whether a man or woman was their boss.

 

staffbay co-founder, Tony Wilmot says that, although attitudes are changing, there still exists a gender divide in the workplace.

 

“The results of our latest survey show that, when it comes to taking up positions of power at work, men still rule the roost. What is particularly shocking about our survey is that only 4 per cent of those surveyed are ambivalent about the gender of their boss.

 

Tony adds: “In 1953, Gallup ran a poll showing that 66 per cent would choose a male boss and only 5 per cent a female one. Thankfully, times are changing. No-one wants to live in a male dominated world, as this only deters young, female talent from entering the workplace.

 

“We know from seeing behind the scenes at staffbay.com, that there are more young females than ever applying for traditionally male roles, and we welcome this. Our message is: get yourselves out there – become the bosses and business leaders of tomorrow.”

 

The survey comes on the back of recent Office of National Statistics Figures which showed that the gender pay gap has decreased since the 1970s but the disparity between what men and women take home today still differs dramatically after the age of 30.

 

Figures show that in 1975, 16 to 18 year olds of both sexes were paid similar sums but this changed after the age of 18 with men earning more than women at every age group. At that time, the biggest percentage pay gap was for 38 year olds, with male employees receiving on average 61 per cent more than their female counterparts.

 

“It’s time for this to change,” says Tony. “By pushing themselves forward and showing their talents off to prospective employers, fast-rising females can make sure this gap closes. We urge them to do all they can to make sure the gender balance is equal.”

 

 

Channel 4 Dispatches Investigates The Scottish Referendum

scottishreferenduminvestigationreferendumChannel 4 Dispatches looked at claims of personal attacks and mudslinging on both sides of the Scottish referendum debate. (The Great British Break-up? Channel 4 Dispatches. aired 8pm Monday 7 July, available on 4OD)

Among the stories covered in the programme are allegations that many businesses have been pressured into staying silent; accusations that the Westminster government has been misleading voters in Scotland and the revelation that British embassies have been instructed to support the case for a No vote.

Polls show the single most important issue for voters is what might happen to the Scottish economy after independence. While business leaders are probably best placed to answer some of these questions, Channel 4 Dispatches investigates allegations that many have been pressured into staying silent.

Channel 4 Dispatches contacted 50 companies and business leaders believed to have concerns over independence. Five told the programme privately they’d been contacted by the Scottish Government and said they felt pressured to stay quiet about their views. Of the five, one claimed they had been visited by a Minister, two claimed they received a phone call from a Minister, and two claimed they had received a call from the First Minister’s office. And a further 14 claimed to know of other businesses who felt under pressure.

Gavin Hewitt, the former Chief Executive of the Scotch Whisky Association tells Channel 4 Dispatches that he or senior members of his staff met with Angus Robertson – the SNP leader in the House of Commons – on at least six occasions over the past two years:

“He and the SNP have regularly tried to get the message to the Scotch Whisky Association that the Scotch Whisky Industry should stay out of the independence debate. He was, I think, trying to neuter business comment. There was a genuine fear that in fact if we were seen to scupper by coming out publically against independence, there would be retribution down the track.”

“Regardless of whether the SNP win or lose the referendum vote in September they will be in power for many years to come and that those people who have stood against them or worked against the central plank of their policy, independence, will be singled out and will be remembered.”

In response, the Scottish Government told Channel 4 Dispatches that Mr Hewitt’s claims about Mr Robertson are ‘utterly false’.

The programme interviews Professor Patrick Dunleavy, Public Policy Chair at the London School of Economics, who says the UK government’s statement that the Scottish taxpayer would have to fork out £2.7 billion in set up costs misused his figures.

“It’s very hard to describe it in polite terms actually, it’s very crude, it’s alarmist, it’s not been checked and it rests on a whole series of, you know, false steps…That makes this a very dubious document. A dodgy dossier you might call it…. When you take into account all the factors that I’ve been just considering, my actual set up costs, you know the costs that you lose irretrievably just from going independent would be I guess around £150 to £200 million, that compares with numbers given in the treasury document which range from £1.5 billion to £2.7 billion. Given this is quite a polarised debate you should be checking your facts and contributing unimpeachable information.”

In response, a government spokesperson told Channel 4 Dispatches that it had ‘cited several external sources’ to provide context in their calculations for the set up costs.’

The programme reveals new information about what happened following the decision by the CBI to publicly back a No vote. This led to many of its members pulling out, most of whom claimed they’d made the decision in order to remain politically neutral. Channel 4 Dispatches has obtained emails which reveal the role played in this pull-out by the SNP’s John Swinney.

The emails reveal how Mr Swinney seized on the decision by Scottish Enterprise to pull out of the CBI to push others to do the same, with his media advisor urging Visit Scotland to follow Scottish Enterprise’s lead and pull out of the CBI: ‘Mr Swinney has made said that other public bodies should follow suit, if they are CBI members,’ one email states.

Another senior official in the Finance Office emailed the CEO of Visit Scotland, asking him: ‘Can you please let me know … when a resignation letter can be issued.’

In response, a spokesperson for the Deputy First Minister told Channel 4 Dispatches: “A poll from the British Chambers of Commerce concluded that the referendum and the prospect of an independent Scotland “has left most [UK] businesses unfazed.” John Swinney’s comments “were in the context of the CBI” taking “a political stance” that raised “questions as to whether public bodies could remain members of the CBI and continue to meet their statutory obligation of impartiality.”

The programme also includes details of cables, released under the Freedom of Information Act, which the Foreign Office has sent to its embassies around the world. While the government has said that it is neutral on the referendum, one cable, sent out to embassies and consulates, suggests otherwise. It states that the British Government is: ‘Not neutral… and will be actively campaigning to secure a referendum result that will keep the United Kingdom together.’

In response, a government spokesperson told the programme: “The Prime Minister has always been clear that this is a decision for people in Scotland to make but it is no secret that he believes those living outside Scotland should make their views known.”

Lord Sutherland, Former Vice Chancellor of Edinburgh University claims that some of those running Scottish universities have also come under pressure to stay out of the debate despite concerns about the impact of independence.

Professor Chris Whatley from Dundee University tells Channel 4 Dispatches what happened when SNP Sports Minister Shona Robison caught wind of his appearance chairing a Better Together event in a personal capacity, and wrote an urgent email to the Principal of Dundee University.

“I think people did see this as, as an attempt to stifle, public debate, I mean there isn’t any threat or there hasn’t been any threat to public speech in Scotland as long as you’re saying yes. I guess I was seen as a threat,” he tells the programme.

Lord Sutherland adds:
“To be questioned by a Scottish Minister about the propriety of his expressing views in public is disgraceful. It sends the message that you’re being watched, if Big Brother’s looking down on you, then there’s an implicit threat. … The danger is that you have a regime that does things by stealth rather than argues things out in public.”

The spokesperson for the Deputy First Minister told Channel 4 Dispatches that: “Shona Robison’s questions related to the impartiality of the Five Million Questions project” and that “In terms of wider academic views, we welcome all contributions.”

 

 

 

Sexism And Sexual Harassment: The Rise of Everyday Sexism

This is an article I never wanted to write. But something compelled me. A sense of injustice, perhaps. I wanted to write about my own experience of everyday sexism. More importantly, I wanted to write about what happened to me a couple of weeks ago.

 

everyday sexism a personal experienceTwo weeks ago I was walking home from a party in East London when a car kept beeping. I ignored it. I usually do when I am in a part of London where I don’t know people. I finally turned around and a man gestured with his hand for me to come over to his car which had stopped at a red light. I obviously ignored it because I am not an idiot. Do they really think that a women being summoned by a stranger in a car is going to make her go over there? Insane. He was in a car with three friends. He didn’t like being ignored. In fact, he turned his car around so he and his friends could go past me and yell obscenities that I would never write down, never mind say out loud. To say I was terrified was an understatement. It doesn’t take a lot of courage to yell at a women who is 5.5 and a half inches tall and 130 pounds. If they wanted to get out of the car to hurt me, kill me, rape me, I would have stood no chance. I am an emotionally strong person, I even think that after martial arts training that I can generally look after myself, but, sadly, when it comes to physical strength: men and women are not born equal. I was badly shaken. My fiancé was off at a business conference. I didn’t leave the house the next. Nor the day after that.

 

I wish I could say this was a one-off. Sadly it wasn’t.  About a week later I was coming back from the post office near where I live and I was about to step onto the road and then I pulled back as a car was approaching very fast. I could have crossed and made it, but I decided to be extra safe. The car beeped at me aggressively. I waved the aggression away with my hand in an almost subconscious gesture. Turns out it was a man driving. He slammed on the brakes and got out of the car. A muscular man of average height and too-high testosterone. I had crossed behind him at this point. ‘What?, What?” He yelled at me with aggressive body language and an incredibly angry tone. I pretended he wasn’t there and walked in the opposite direction. Thankfully, he didn’t follow.

 

In fact the intimidate-a-women-in-your-car thing isn’t rare at all. It has happened to me four times now and many friends have had the same experience. But I doubt their mothers are proud of them. it doesn’t take a lot of courage to abuse a women who is alone, whilst sitting in a hunk of metal, surrounded by your friends. When I was growing up I wasn’t allowed in certain areas and places unless one of my brothers was with me. I always hated this, thought it was sexist and unfair, but, actually, my parents were smart and knew far more about the brutality and unfairness of the world than I did.

 

This doesn’t mean that all men are lovely and polite when not in cars. I have been asked ‘How much?’ whilst walking through Leicester Square. I have been followed a number of times, had my bottom groped, had men leer at me, been called everything from a slut, to a whore to a c**t (no, I can’t even write it down properly) I have walked down the street in a knee-length skirt and been treated like I was walking down the street topless. My crime? Just walking down the street, minding my own business. Oh, and having breasts and a vagina. Apparently that means it is open season. I never reply, I just ignore it. Usually I can brush it off but not always. Women should not have to put up with this level of abuse. It is time we took a stand. It is time that women and men unite and say no to everyday sexism.

 

There is a wonderful project called the Every Day Sexism Project (and I hope they don’t mind me using their name) you can add your experiences of Every Day Sexism.  They can also be tweeted at @EverydaySexism.

 

Please also comment and add your own experiences below. The more we expose sexism and show how common harassment is, the more we can do to stop it and raise awareness. My one hope is that some of these men don’t realise how their actions affect the women they treat so badly and that when they do, maybe they will think twice.

 

The Rise of Topless Activism: But Is It a Good Or Bad Thing?

There is a worrying new trend in feminism: topless activism. Not men being topless. Women being topless because of course. Even more worrying is the number of women falling for it. The trendy #freethenipple campaign has gained ground when, in fact, it does nothing but mock the real struggle for equality. Amanda Foreman wrote an amazing piece on this for The Sunday Times. She starts off:

“New York last week was awash with nipples. Actually, it was a tiny corner of downtown Manhattan. And it wasn’t so much a sea of breasts, as a handful (or an eyeful) of women who went topless in support of a campaign to “free the nipple”. For the uninitiated, #FreeTheNipple, was the brainchild of 29-year-old Lina Esco, who felt it was unfair that men can show their nipples in public in all 50 states, whereas for women it’s a mere 13. Esco struggled in comparative obscurity until her protest was annexed recently by Scout Willis, daughter of Bruce Willis and Demi Moore. She is locked in an ongoing struggle with Instragram over the freedom to post naked selfies. The internet company maintains a blanket policy against nude photos as a way of deterring pornographers and paedophiles.” 

She then goes on to point out that the previous week in Washington another struggle for women’s rights was happening, Senator Claire McCaskill of Missouri and others were part of a task force to confront the increase in violence against female students on US Campuses. Up a shocking 20% this year. The White House is holding hearings and using Title IX, a 1972 civil rights law, to force universities to provide better protection for female students.

Foreman also goes on to say that “one does not necessarily fuel the other” and makes the good point that countries in which women are covered up are worse for violence against women and sexism but she has a problem with ‘the American tendency to confuse life and death struggles for personal freedom with exhibitionist demonstrations of myopic self-regard’. I think this is well said but I don’t think it is just an American thing.

When it comes to the nipple there is nothing to free. It is everywhere, in television shows, films, magazines, Page Three, online porn,  even women’s magazines for god’s sake. I mean, why do fashion spreads in women’s magazines nearly always have a topless women in? It is just weird.

Thing is, I am not against nudity. Neither is Amanda. She posed nude for Tatler at one point. (no nipples though).  I am not a prude. I wouldn’t go topless on a beach but I love Helmut Newton’s fashion photography. The women in those pictures are all sexy, strong and in charge. Nudity, as with most things in life, is about context.

Femen, the Ukrainian political group, is run by a man and all of the women are slim and gorgeous. When it was Femen member  Inna Shevchenko’s birthday, Femen wrote: “Femen congratulates its most famous leader, real revolutionary, wunderkind of feminism and beauty Inna Shevchenko with her birthday!” The most important word there is ‘beauty’. Femen calls itself a feminist group but is just another organisation that has become famous through the exploitation of women and their bodies. 

They may be put in the paper, but no one is listening to what they are saying. The most interesting thing about Femen’s coverage is how big the pictures are of near-naked beautiful women, compared to how small the print of whatever they are protesting against is.  Anyone can get in the paper for getting their breasts out. It does not take talent or skill, women have been doing it for years and men have been exploiting them and selling magazines and newspapers off the back of that exploitation. When Vladimir Putin was protested against by a topless activist, his leering, pervy facial expression said it all.

Femen: the rise of topless activism

They are called private parts for a reason. People may call me a prude and think I am a killjoy but, actually, it’s rude to try and make someone else live by your rules. Breasts may be ‘functional’ but so is my vagina. I don’t whip that out either.

Some women think that a women going topless is the same thing as a man going topless. Or at least should be. Unfortunately, that cannot happen now. Breasts have been too sexualised for too long. It isn’t fair but the world isn’t fair. Breasts are sexual. They always will be. A topless man is not the same as a topless women. It’s not fair, but it is a fact.

If you don’t believe me, do an experiment. Flash your breasts at a man and then ask him what you said after. If he knows what you said, let everyone know his name; he deserves a medal or something.

Topless activism gets publicity but that doesn’t mean it works. Sex sells and the world is full of perverts. People love boobs and will use any excuse to print them, as long as they are attached to an attractive women.

Even the daughter of Demi Moore and Bruce Willis, Scout,  has gotten in on the act. ‘Protesting’ against Instagram not letting her post topless pictures of herself on Instagram. She then said she was going to ‘move to Europe’. She seems sweetly unaware that in ‘Europe’ we all wear clothes and that walking around topless is called indecent exposure.

She tweeted

Scout LaRue Willis @Scout_Willis 

I’m moving to Europe, people’s victorian sensibilities need to calm the fuck down

What @instagram won’t let you see 

Scout Willis walked around the streets of New York topless to make her point, but she could have chosen something more pressing to use her celebrity for. Like the fact women are stoned to death by their own families or teenagers being raped and then hung from trees in India.

Scout Willis #freethenipple protest Scout Willis #freethenipple protest

 

The thing is, we have to decide what we want. Feminism can’t have it both ways. Either we want to get rid of Page Three because it is wrong and objectifies women or we want to get our nipples out to be ‘equal’ to men. Which one is it? Easy. If you want to be equal to men then ask to be paid the same as them. Ask for the same opportunities. There are more MPs called John in the House of Parliament than there is women. The average college graduate in the US who becomes a mother will sacrifice a million dollars over her lifetime and single women make 90% of what men make. The list of what to fight for is endless and, trust me, freeing our nipples is the least of it.

 

What do you think? Is Topless Activism a good thing?

 

 

 

Is It Wrong When Women Swear?

Credit: Nemo

Credit: Nemo

There was a huge uproar when Dame Helen Mirren swore at the Glamour Women of the Year Awards. Dinosaur Daily Mail journalist Quentin Letts wrote a piece criticising her, calling her an ‘”uneducated trollop”. Here is what Mirren said: “40 is good, 50 is great, 60 is fab and 70 is fucking awesome.” In an ageist, sexist society you have a sexy, beautiful, successful woman saying the word ‘fuck’ and a grown man just can’t handle it. Mirren is an advocate that getting older is great, that life just gets better, much better than the usual youth-obsession and droning on that getting older is awful. Dawn O’Porter also wrote an amazing piece for Glamour on Letts and swearing.

 

But let’s get down to what this is really about: sexist double standards. No one writes scathing articles when men swear but women are supposed to be ‘ladylike’. And when people say ‘ladylike’ what they really mean is quiet, well behaved and knowing your place. We have to wear the right things, have the correct manners, don’t be loud, don’t be opinionated, don’t draw attention to yourself. It is all COMPLETE BULLSHIT. I mean, are men like Quentin Letts gentlemen? No, there are barely any left, but women are still supposed to follow an ancient Victorian code that oppresses them under the guise of being a lady. I am a woman, not a lady and I am proud of that. Being a woman is far better. I have no interest in being a lady.

 

I am not saying I like ladette culture, in fact, I hated it. I am not saying all women should be loud mouthed and swear all of the time but a well placed fuck in the right moment makes all the difference. Never mind the fact that there is nothing sexier than someone who can swear properly. When you tell someone to fuck off it’s a command, not a suggestion. Punch it. True, not everyone likes swearing generally, but then again, not everyone likes chocolate or steak or yellow, that doesn’t mean other people aren’t allowed to like it. Everyone is allowed their own opinion on general swearing. For and against.

 

The real fact is, this is the only area where I blame my parents (blaming your parents for problems in your adulthood is juvenile to say the least). When I was growing up swearing was something that we were punished hard for but my parents were particularly hard on me, not my two brothers, always saying that it is ‘worse’ when women swear and not ‘ladylike’. This is, very probably, why my favourite word is ‘fuck’.

 

So the next time you have a point that would be greatly emphasised with a well-timed swearword, fucking go for it.

 

What do you think? What is your opinion on swearing?

 

 

 

Frost Magazine