Category Archives: Writing

From self publishing to Penguin Random House without an agent: A Writing Journey By Ivy Ngeow

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Pitching to Penguin after being signed to small publishers and being self-published.

Beginnings: I had not planned to be an author. I grew up believing that books were written by others, not me, for us to enjoy. Three or four events in my life, like special occasions, led me to “think” I was a writer. I was raised in a rich environment of stories, via my mum, my aunts, my grandparents, my dad, my teachers. I enjoyed hearing them so much that I also began telling them. I had a little burst of success as a 16-year-old in a national short story writing competition with the New Straits Times. I felt that indescribable buzz when I saw my byline among 30 highly-commended entries. 

The hotel rooms: As a university student and an adult, I wrote nothing. I only started when I started travelling for work in hospitality and resort design. I was in hotel rooms and airports a lot. I learned that I really valued and enjoyed observation and being alone, which of course, are the prerequisites of the writing life. I was surprised to be flooded with ideas which had nothing to do with work. I began writing again because as you know, you don’t need any fancy tools or equipment. In those days, I printed and posted my stories from airports, or the nearest post office to the hotel. This period led me to believe I had again some chance of success because I was getting accepted by the Sunday magazines. One story was bought and broadcast by the BBC World Service. I had meetings with agents in Soho back in London, which led to nothing but an inkling that my writing was getting attention, any attention. I took writing more seriously when I invested in an MA in Writing at Middlesex University. As you know it’s not free, so I was taking a big chance but I was working and it paid for the fees. I was astonished to discover that I won the Middlesex University Literary Prize in an international competition, a cash award large enough to cover a third of my fees. The judge was Penelope FitzGerald and about my story, she said she had never read anything like it in her life. 

The agent: I was snapped up by an agent immediately following the prize, a decision that was poor. I had no other offers. After 5 years, she did not get me a deal despite my writing not one but two novels for her to market. I did not write a word for 10 years. My writing stayed on my hard drive. It was deliberate. I had two children whom I wanted to give 120% of my attention. After 10 years and they were in primary school, I started submitting the novel again, and following 87 rejections I won a prize in Hong Kong, also a large cash prize. This novel, my debut, Cry of the Flying Rhino, was the turning point for me, because I now was an author. My entire family flew out to Hong Kong for the award ceremony and the publication. It was a small publisher, like my second novel’s, Heart of Glass.

The pandemic: Following the two novels with small publishers which were given zero marketing and publicity and unsurprisingly, hardly earned any royalties, I started to wonder if indeed they had even been published. I wrote another, Overboard. I got 50 rejections and I decided to start an imprint to publish it as I consider it to be my best book yet. I think my limit for rejections is now 30. I do think there is a limit otherwise you will be querying until you die. I don’t think I have the time or the patience to withstand 87 rejections like I did with the first, and 55 with the second. There’s no point and nobody cares. It’s an art form. It’s not a pizza which is edible and sort of OK even when bad. During the 2-3 years of the pandemic. I ate, sleep, wrote, published. Repeat. It was like a bumper sticker. 

Keep going: I did online courses on self-publishing, keywords, genres and copywriting to study the market. I cannot stress how important it is for a writer. Without knowing the market and the audience, you can’t pitch. I learned to write through editing other people’s work and through reading hundreds of books in the genres I was interested in. The MA will not teach you these skills. My objective had always been to write the best book that could write. This kept me going in the lockdown years. I published a couple more, short stories, and another novel, White Crane Strikes.

Perfect pitch: A famous author, unfortunately I forget who, said that if you cannot tell your story in 17 words, you don’t know your story. That intro letter, one-page synopsis and first paragraph in your manuscript is everything. I wrote The American Boyfriendin November 2021 which I decided I would query until that magic self-imposed 30 rejections before I would publish it myself. I would trade the complete control and higher royalties in self-publishing for a traditional deal because of the connections. By the time I started querying again post-pandemic, I had already distilled my book to the most grabby Netflix 40-word synopsis. I saw a window of open submissions from Penguin Random House Southeast Asia. I was just about to release my book, because I got to 27 rejections. 9 months after querying, in August 2022, I got the best email ever. It was from Penguin and consisted of 5 words: has this manuscript been acquired? 

Worldwide connections: The worldwide connections have been the most astounding and rewarding part of the publishing experience. Having a publicist was already mind-blowing as I had never had one before with self-publishing (that would be me) or with the small publishers I had been with (that would be no one). 

The Penguin publicity, marketing and sales team have opened doors from day one: no. 1 Sunday Times authors providing the cover endorsement quotes, media and press outreach including World Literature Today, Nerd Daily, Culturess, Book Riot, The Telegraph and Elle, being no. 4 on the Straits Times bestseller list in its opening week, being on sale at WHSmith at the airport departure lounge, book launch at West End London bookshop and in the USA, in Barnes and Noble physical bookstores throughout USA and at the airports such as in Key West, Miami International and JFK. I have also been invited to the Jaipur Literary Festival (“the greatest literary show on earth”) in February 2024. I have also seen an uptick in the sales of my other books. These opportunities to build audience trust and author visibility would not have been possible without the Penguin label. This experience has changed the way I see publishing as I come from a “nothing happens” school of thought from my previous publications. I am proud that my book now belongs with the orange-spined classics I grew up reading. I am inspired to keep writing. Stories keep us alive. Stories are more than ever what we need in these times.

My parting words and 5 rules of writing: Persevere. Learn to write. Write the best book that you can write. Believe that top quality writing always stands out. Above all, read.

RETREATING IS THE BEST STEP FORWARD BY CASS GRAFTON

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One of the many things I’ve learned as a writer is the importance of location. This isn’t about the settings of novels so much, but rather places where it’s possible to escape from day-to-day life and become fully immersed in a story in the making.

Most authors, when at home, tend to write in whatever space they have created for the purpose, anything from a desk in the corner of a room to a dedicated office or (my personal dream) a writing hut in the garden. When the opportunity arises, though, the chance to go away—especially with other writers—is the perfect mix.

Although I’m lucky enough to ‘retreat’ with four of my writing friends each year, usually on an escape into the Shropshire Hills, I’ve also enjoyed a few Cornish writing experiences through The Writing Retreat, superbly run by Jane Moss and Kath Morgan, who not only offer their insight and experience through optional tutoring and one-to-ones they also provide plenty of personal time to write. I’m booked onto my third retreat with them next March and can’t wait—though I’ll have to diet before I go so that I can enjoy the delicious meals they dish up every day!

My most memorable stay with Jane and Kath so far took place a few years ago in a truly remarkable location: the Old Sawmills, a property situated on a secluded creek off the River Fowey in Cornwall.

I was deep into the writing of a book I hoped would be the first in a romance series, set in the fictitious town of Polkerran Point (also in Cornwall), which had several parallels with the town of Fowey and the village of Polruan, situated further down the river from the isolated creek that is home to Old Sawmills.

This fabulous property sits on a tidal inlet, only reachable by boat at high tide or by walking through the woods from Golant or uphill and down dale from Fowey (a much longer route).

The mill building has a fascinating history spanning centuries and was converted some years ago into accommodation, with a music studio built on the lower ground floor. Many musicians have stayed there over the years, and some iconic albums have been recorded in this distinctive location, including Oasis’s Definitely Maybe, and several by Muse, including Showbiz and Origin of Symmetry.

Stalled in my writing for months, once installed in my room at Old Sawmills, I quickly realised I’d found my happy place. My bedroom overlooked the top end of the creek, beautiful in any season, and sat in the window there or curled up on a squashy leather sofa in the light, bright sitting room, the words flowed.

Perhaps it’s not surprising. Not only had many musicians created their masterpieces there, but Kenneth Grahame is also believed to have been inspired to write Wind in the Willows after picnicking in a little creek off the River Fowey—allegedly this one—an experience that is reflected in the opening chapter and describes the setting perfectly.

For myself, not only did staying at Old Sawmills give me the space and opportunity to pour my heart into my book—now published as New Dreams at Polkerran Point—but the setting of the recording studio will be a key location in the third book in the series.

Currently for sale, who knows what the future holds for Old Sawmills? In my dreams, a reclusive writer will buy it and happily sit in the conservatory, nature all around, as they pen novel after novel, lost in a world of their own creation.

 

Visit https://www.thewritingretreat.co.uk/ for more information.

 

 

 

 

WHY GO ON A WRITING RETREAT BY JO THOMAS

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To celebrate publication of  Countdown to Christmas, Jo Thomas shares the magic of writing retreats…

credit: Gemma Griffiths Photography

I love the chaos of busy family life. People coming and going. The dogs greeting everyone, tails wagging; the hustle and bustle in my kitchen. I thrive off it….most of the time. But sometimes I need everything a writer’s retreat gives me.

The first writing retreat I went on was a house in Scotland, Cliff Cottage, owned by a writer who enjoyed the company of other writers. It overlooked the sea and was a marvellous place to sit and work and leave daily life behind.

There is nothing like spending time with other writers to get the juices flowing, ideas bouncing, plots unblocked and for laughing together. Generally, writers get other writers.

I went on to go on writing courses in France with Anita Burgh, Veronica Henry and Jane Wenham Jones and eventually after years of trying and failing I got my first book, The Oyster Catcher written. After that, Chez Castillon become a place to go and get words on the page for me.

I love morning tea with writer friends…… drinking tea in your dressing gown and discussing a plot problem that’s holding you up or talk through an idea that’s come to you in the night.

Now that I run retreats in France, we generally meet on the morning of the first full day to introduce themselves, tell us why they’re there, what they’re writing and what they want to achieve in that week.

For many people making time to get away from everyday life has taken a lot of effort and juggling, not to mention organising travel and paying for that time away. I don’t want anyone to feel they haven’t achieved something by the time they’ve left. Even if it’s a plan for going forward.

Then I’ll make time to meet with everyone, one to one. It may be over a coffee in café in the town, by the pool in the shade of the covered terrace or over a gin and tonic in the bar across the road. Somewhere we can talk about the path forwards; talking ideas, finishing the book, finding an agent. Anything.  A week away is like a fullstop on busy everyday life and whilst you may not write a book in that week I do want everyone to go home feeling they know how to keep going.

And so we leave with plans, food memories from meals out at the bistro or the restaurant by the river or oyster tastings on a Sunday morning, with new clothes bought from the linen lady at the Monday morning market, shoved into our already tightly packed cases. We have laughed together, swapped stories, even cried in some cases as we support and encourage each other in our writing. We swap email addresses, make WhatsApp groups and new friends. And we promise to meet again, same time, same place….. new words to go on the page. It’s a place of support, encouragement, celebration and laughter. A little pause on everyday life to keep the wheels of our writing routine turning as we go back to everyday life and I return to busy kitchen, happy dogs and family life around the table.

 

Countdown to Christmas by Jo Thomas is published by Penguin (£8.99)

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons eight to ten:

Publishing deals are increasingly hard to find

One thing I really wish I had been able to tell my twenty-something self was to prioritise my writing then, because publishing would become an increasingly tough business. Sadly that still holds true today.

Think about it; when one of the mainstays of your business plan is the 99p ebook (of which the platform selling it will take a very large share), a huge number will need to be sold to make anything like a profit. And it seems to me a bit of a fallacy that the costs involved are lower; the only thing missing are printing and physical distribution, and those can be done very cheaply in bulk, especially when you consider the differential in price.

So publishers have to be incredibly careful about what they acquire. Celebrity authors are bankers who bank roll the rest of us, but very little else is certain. Even authors with contracts can find themselves in choppy waters if the first book of a deal does not sell well. It’s brutal, but it’s a business. And sadly, with a cost of living crisis gripping the country and beyond, I can’t see it getting better any time soon. Sorry.

 

You will spend more time marketing your books than you ever imagined

When new authors blithely ask what they need to do to make sure their book sells I do have a wry little smile to myself. If there was a magic bullet and I knew what is was, I would be top of the Amazon rankings.

The one thing I can say with a degree of certainly is that you need to choose your marketing channels and stick with them consistently. I can tell when some authors have a book out in the near future because suddenly they pop up on social media, after an absence of months or even years. In that time all but your closest contacts are going to forget you.

Of course marketing takes time. I spend at least an hour on it each day, mainly on social media, but also looking at other promotional opportunities such as advertising, preparing new graphics, polishing up my website and Amazon pages, writing guest blogs… The list is pretty endless, but it’s only by trial and error you will discover what works for you.

 

A good edit is the best learning experience you can have

The first book I wrote for One More Chapter was The Olive Grove, and when the structural edit came back it wasn’t so much a case of ‘could do better’ as ‘must do better’. I was devastated, but the notes I was given were so detailed they provided a roadmap for how to improve the book, so it could become the best seller that it has.

I learnt so much from that experience. How to fill the pages with wonderful settings and deep, credible emotions. How to take a reader inside the story and keep them there, turning every page. It was the most valuable learning experience of my entire writing life, and I have pumped what I learnt into everything I’ve written since. Of course, that doesn’t mean I’m perfect and every time I receive an edit back from One More Chapter I am trembling not only with fear, but with anticipation.

Each and every one has made me a better writer. And that’s very exciting indeed.

 

Lessons one to seven have been published on the previous two Wednesdays.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons five to seven:

Writers who have successfully self published tend to be more savvy

I started out by self publishing my first novel, The Cheesemaker’s House, because at that time in particular, publishers were afraid of ghosts. In romance books anyway. I knew nothing about the process, so put in into the capable hands of assisted publisher Matador, but even so it was a very steep learning curve.

I needed to understand retail distribution, I didn’t know book bloggers existed, and barely anything at all about Amazon categories, let alone going wide or narrow. The whole process of publishing and marketing baffled me, but I had to learn pretty quick. Also to moderate my expectations about the sales the book might achieve, although the ebook at least vastly exceeded them.

All of these were important lessons to take with me when I found a publisher. Everything from assessing the contract to understanding the control I would be giving up, and the promotion I would still need to do. If I hadn’t indie published first I would have been clueless.

 

Writer friends you really trust are invaluable

Ten years ago I had only one writer friend, introduced to me by a neighbour, and that was Claire Dyer. Through getting to know her I learnt the value of having someone to talk to about all aspects of our craft and of the crazy world of publishing we operate in, and we are friends to this day.

Writers talk about ‘finding their tribe’, and I found mine first in Chindi, a group of independently publishing authors in Chichester, where I was living at the time. Three of us moved on to find deals more or less together and we have remained close, but I learnt so much from almost every member of that group I will be forever in their debt.

As my career has changed, I have made many new writer friends, but there is a solid core of those I trust implicitly; people I can turn to when times are tough, and celebrate the successes too. Without them, being an author would be a very lonely business.
When you’re in the publishing wilderness, keep writing if you can

Overnight success in publishing is rare and most authors have periods they either feel they are never going to make it, or that they have been in the wilderness so long there is no possible way of crawling back.

It is so important to keep writing. One famous author described her work as her life raft when her publisher dumped her, and I totally understand that. Writing is as much a vocation as it is a profession, and without it many of us would feel even more lost. It can be a life, and mental health saver, but if you take a break then that is fine too. Your brain and body will tell you what you need to do if you listen to them.

Of course you also need to keep writing to have something to submit. Or even a drawer full of somethings, so that when that deal arrives you can offer more than one book, because you’re going to need it. It proves you have the work ethic, commitment and ideas it takes to succeed now it’s your turn to shine.

Lessons one to four were published last Wednesday, and lessons eight to ten will be published next week.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

Today, lessons one to four:

Making connections through social media is fun

I know social media isn’t for everyone, but I do feel sad when authors say they hate it. I love interacting with other writers, bloggers and readers, chatting about books in general and hunting around for interesting content to post on my feed. On Twitter especially there are people from around the world who share my posts most days, and I of course reciprocate. I even feel I know them quite well.In my business life I used to do a fair bit of face to face networking, which being a shy person I did not always enjoy, but it taught me to treat my virtual networks in the same way; that to make it enjoyable (and successful) you need to put in more than you hope to get out. Although some days it seems like a uphill struggle to think of something to say, if I keep this in mind I still enjoy the interaction.

Twitter is LinkedIn for writers

So often people dismiss Twitter as ‘just talking to other writers’. Firstly, I don’t see the problem with that. Writers are readers too, and big recommenders of books other than their own. They have blogs and mailing lists you can swap with, and what’s even better is that their natural audience is the same as yours.But more than that, there are a large number of book reviewers and publishing professionals using Twitter every day. Pitches are announced, book deals, new publishers even. By connecting with these people they at least know your name. And you never know when that could be important.

You never stop honing your craft

And you never should. Every single book you write is a learning experience. If I had the time I would love to go back and rewrite my first novel, The Cheesemaker’s House – my skills as an author have improved so much. But perhaps I’m being too fussy, because readers still absolutely love it.Like most authors I take great pride in everything I produce. And I want that pride to be justified. After all, I am asking readers to invest not only their money, but their valuable leisure time, and in return they deserve my best.

 

Publishers acquire books because they think they will sell

There is no other agenda here. It doesn’t matter how beautifully you write, or how lovely a person you are; publishing is a business and money talks. Of course your contacts and reputation as a writer will put you a notch further up the slush pile, but without a book that will work in the market of the moment (which of course changes all the time), you will still be rejected. It’s nothing personal.It is the way of the world, and understanding this will help to protect your mental health. I’m lucky that I have a reasonably thick skin, but of course rejections still hurt. I have just learnt not to dwell on them. It only takes one book to land on one desk at the right time. Keep believing.

Lessons five to seven will be published next Wednesday.

 

 

 

WRITING CAREER CROSSROADS BY SUE MOORCROFT: PART 4

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The happy-ever-after ending

This is the fourth and final instalment in my journey from the crossroads in my career to becoming a best-selling, award-winning author. After securing Juliet Pickering of Blake Friedmann Literary Agency as my agent and Avon HarperCollins offering me a two-book contract, The Christmas Promise went into production while I finished writing Just for the Holidays.

Credit: Silvia Rosado Photography

The Christmas Promise came out. Joy of joys, my original goal was met when supermarkets took the paperback, although Tesco was a little late to the party and only took it for the last couple of weeks before Christmas after they’d seen the performance of the ebook.

The ebook was going crazy.

For five days in the run-up to Christmas 2016, it was at number one on Kindle UK.

It’s hard to describe the joy and euphoria, mixed with disbelief. I laughed and cried. Twitter went mad with big-hearted compliments from other authors, from my agent and editor jumping in with their own cries of joy. My book had outsold every other ebook on sale in the UK. I don’t know about pinching myself – I felt as if I had to punch myself in the face to make sure it wasn’t a dream.

I won’t take you through every rung on my ladder, nor pretend that it has been an uninterrupted upward trajectory, but the milestones continued. Just for the Holidays was nominated for a Romantic Novel Award. A new contract was offered – three books, this time – and my editor Helen Huthwaite stated that her next goal was to make me a Sunday Times bestseller. I laughed out loud and said, ‘Well, good luck with that!’ The very next book, The Little Village Christmas, was a Sunday Times bestseller. The rights team at Blake Friedmann sold my books into translation and The Christmas Promise became a paperback bestseller in Germany. My books charted in the Top Fifty and even the Top Twenty. Avon extended the scope of my contract to include Canada and the US. A Summer to Remember won the Goldsboro Books Contemporary Romantic Novel Award and One Summer in Italy scored me my first Top 100 position in the Amazon Kindle US chart. My books have also appeared in the Kindle top 100 in Canada, Italy and Germany. Research trips have taken me to France, Italy, Malta, Sweden and Switzerland. My very first published book, Uphill all the Way, originally published in 2005, was rewritten by me, then rejacketed and relaunched by Avon as A Home in the Sun. It did well in the UK and was #1 in Malta (where much of the book is set) for most of summer 2022. That gave me particular satisfaction, as I lived in Malta as a child and part of my heart will always be there.

I won’t kid you – publishing two books a year takes hard work, not just from me but from everyone at Blake Friedmann and Avon. But it’s wonderful. Even the editing and the promo is wonderful.

I set out to earn my living from writing novels and I that is what I do. An Italian Island Summer is my fifteenth book with Avon and The Christmas Love Letters will come out later this year. A further three books are contracted.

Takeaways:

  • work hard and work with the right people
  • aim high
  • never give up

WRITING CAREER CROSSROADS BY SUE MOORCROFT: PART 3

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Working with my new agent

In my last two pieces, I explained how I’d set myself the goal of getting a publisher who could get my books into supermarkets, which had led to me finding a new agent. Telling my old publishers that I was now agented effectively changed our relationship because they didn’t work with agents. They would continue to publish my backlist but, inevitably, after the book we were working on, they’d concentrate on their front list authors.

Credit: Silvia Rosado Photography

I wrote the first few chapters of what became The Christmas Promise. I roughed out a few other things I thought would happen – more of a vision than an outline. Juliet offered to represent me! I was over the proverbial moon. I could not sign that Agreement letter fast enough. All the years of writing and running workshops and then, shazam! I was the client of a big agency.

All I had to do was:

  • write the rest of the book
  • whilst continuing to write short stories and serials, and run workshops for income to add to my royalties from my novels

An important note here: relaunching my novel-writing career eventuated in a distinct dip in income for two years. To have a spouse with a steady income and supportive attitude helped a lot. I also got the opportunity to convert my writing guide, Love Writing, into an online course. Though it felt as if I was spinning my wheels, I took it because every penny was welcome.

The novel was written. I sent it to Juliet. The editing process began – and it was rigorous. I think I did three structural edits, influenced not just by Juliet’s suggestions but by comments from other people in the agency who read the book too. For anyone who thinks of being edited as someone interfering or instructing, I should point out that a process like this is something likely to happen to any book in any publishing house. I think of editing as other people helping me write the best book I can. I listen. I negotiate. I talk through ideas.

Takeaways from the edit:

  • this deep-dive process is not for wimps
  • it feels like a lot of structural work yet, in the end, the changes are nuanced
  • the book is a lot better
  • I probably didn’t know as much as I’d thought
  • my agent is on my side (This has become so important to me)

I began the next book, which became Just for the Holidays, sparked by a friend saying to me, ‘Let me tell you about my summer holiday from hell,’ and me replying, ‘Yes, please!’

Juliet sent the first book out to editors. We got a lot of interest, only one flat ‘no’ and some meetings to attend. As an aside, just to let you know how character-building the process was, some major interest led nowhere because the editor in question was going on maternity leave and guess who was coming from another publishing house to cover? The one person who’d given the flat ‘no’. But I wouldn’t want an editor who wasn’t wowed by my writing, so I took that on the chin.

The exciting day of meetings dawned, and I turned up in London to meet Juliet who was, of course, coming with me. The first was with Avon Books UK, HarperCollins. Just as it had at that first meeting with Juliet, everything clicked. The Avon team and I got on well, we shared similar visions. They gave me chocolate cake. By a stroke of good fortune, a slot for an author writing a winter book followed by a summer book had arisen on their list, just as my agent rocked up with a winter book and a summer book! The winter book was ready and the summer book not, so that played into there being a longer dip in income than might otherwise have been the case but still, once outside I said, ‘I think it’s going to be Avon.’ Juliet got down to terms with them for a two-book contract.