Google Alerts, Market Research for Actors | The Film Set

There, I said it…market research.

It’s not called Showbusiness for nothing, there are plenty of amazing Actors out there who are incredibly talented but have never had a paid acting job and there’s nothing wrong with that but if you want to make a career from Acting it makes sense to treat it as a business…That means doing all the boring stuff like tax returns, PR and market research.

(yeh yeh Gen, what about this Google Alerts thing) Chill out inner monologue, I’m getting to it.

What is Google Alerts?

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) You enter the topic you want to keep tabs on and they send you an email when there’s a new result.

The alerts get emailed to you at a frequency you chose or you could opt to receive it via an RSS feed if you have a Google account. Users with Google Accounts can also view, create, edit and delete their alerts using the “Manage your Alerts” page.

What can it be used for?

You can have an alert for yourself (err, it’s not vain), any competitors, any productions that you are really keen on, open auditions in your town, casting directors, that TV show you’re owed repeat fees for, your mates, your mum…the list is endless. (Actually I just learnt the list is limited to 1000 per email address but that’s still a fair few)

Let’s take this scenario for example…there’s a Hypothetical Theatre down the road in the town of Blah where you live. They put their castings up on their website but checking their website everyday is absurd. So, you set up a Google Alert for [“Hypothetical Theatre” Blah Casting] and hooray! When they announce their next casting on their website you’ll be the first to know.

That’s a bit sly isn’t it?

You might think it’s a bit sly but PR companies get paid tons to collect clippings for companies and Google themselves suggest using Alerts for the following things:

” – monitoring a developing news story

– keeping current on a competitor or industry

– getting the latest on a celebrity or event”

What about if there’s more than one person with the same name…

There are folk in the world who have completely unique names…Google Alerts for them are simple and straightforward. However, if you’re searching for a person that has a common name and you don’t want updates on everyone with that particular name, Google have thought of this too and have help guides with some advanced tips.

So for example if you’re searching for someone called thingymabob, and there’s another thingymabob who’s a high profile baker, all you need to do is put a minus (-) sign in front of a keyword attached to the other thingymabob you don’t want to know about. Your search would look like this [“thingymabob” -baker]

My top tip

If you haven’t already got a Google account then head on down and get one. Then instead of choosing to have the alerts sent to you vie email you can receive them to your Google Reader as an RSS feed.

[Google Alerts]

Genevieve Sibayan is a London based Actress, you can find Genevieve’s blog here and get updates by clicking on her rss feed. If you’d like to subscribe to The Film Set on Frost Magazine then click here.

Advice Blogs for Actors {The Film Set | Genevieve Sibayan}

Like every actor out there, I have a stack of books sitting on a shelf gathering dust becoming more and more irrelevant by the minute. There are some good informative books, but they’re becoming the exception rather than the norm. Sometimes I look at my stack of irrelevant books and resent them for costing me (taunting me with their perfect spines) especially as there is so much fantastic advice and information out there on the internet. Here’s a few below, these are just the ones I subscribe to so there may be tons more. Let me know if you find any.

 

Bonnie Gilespie’s Blog – The Actor’s Voice

There is so much amazing info here, all for free. Everything here is positive, inspiring and useful. Casting Director Bonnie Gilespie has clearly put a lot of time into this column on Showfax and even though she’s US based, it’s relevant internationally.

rss feed: http://more.showfax.com/columns/avoice/index.xml

The Actor’s Voice – POV

Showfax, wiz all zis information your are really spoiling uz. This time it’s Bonnie Gilespie and friends. Friends being people in the biz, and there’s quite a few. By a few I mean tons.

rss feed: http://more.showfax.com/plus/pov/index.xml

The Casting Corner

Another column on Showfax, this time from Casting Director Mark Sikes. Mark posts some great advice on a weekly basis…he’s there every week.

rss feed: http://more.showfax.com/columns/corner/index.xml

The Actor Cast Blog

Yet more great advice. ActorCast is a US based web service allowing Actors to submit directly to Casting Directors existing services. Their blog has articles, How to guides, Q&A’s and Open calls.

rss feed: http://actorcastblog.com/blog/?feed=rss2

Backstage Magazine

A US trade journal for Actors proving just how much of an industry this actually is. They have a regular advice column.

rss: http://feeds.feedburner.com/Backstage-Columns

Playbills vs. Paying Bills

Advice and insight from three actors from across the pond. Ben Whitehair, Joe Von Bokern and Emily Beuchat share their stories, resources, recommendations and stuff from their respective acting scenes in LA, Chicago and New York. Read it, you will be entertained and you will learn things!

rss feed: http://playbillsvspayingbills.com/?feed=rss2

The Film Set – Frost Magazine

Brought to you by a couple of London actresses…Catherine Balavage and Genevieve Sibayan. Ok! ok, you caught me, this suggestion’s a little biased but we do have some interviews with fantastic casting directors and people involved in Film and TV.

rss: http://feeds.feedburner.com/FrostMagazineTheFilmSet

Know any more blogs that I’ve missed out? Leave me a comment below and I’ll update the post.

Update:

Minimum Wage Actors [Thanks Pete Jenkinson for this one]

News about National Minimum Wage stories affecting or having affected Actors and Performers.

rss: http://actorsminimumwage.wordpress.com/feed/


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Genevieve Sibayan is a London based Actress, you can find Genevieve’s blog here and get updates by clicking on her rss feed. If you’d like to subscribe to The Film Set on Frost Magazine then click here.

What is an RSS feed? And some (probably) useful feeds for Actors {The Film Set | Genevieve Sibayan}

I don’t want to patronise you…so if you already know all this then scroll down for some (probably) useful feeds…if you think “hmm, feed, omnomnom” then keep reading.

What is an RSS feed?

RSS stands for Rich Site Summary Really Simple Syndication. It’s basically a way of subscribing to a blog or website or any number of things that publish content on a regular basis.

The RSS feed tells your RSS Reader that you’d like to receive updates as and when they happen. By subscribing to a site’s feed in Reader, you will automatically be notified when that website contains new posts or entries. Instead of checking sites repeatedly for updates, RSS feeds bring your favorite websites to you.

This means that you can be kept up to date with a web site and you don’t need to use your bookmarks or clutter up your email inbox with newsletters. Those of us who are Blackberry owners know the feeling of newsletter-overload-itis.

Err…what’s an RSS Reader?

An RSS Reader works a little like an email account. You can subscribe to all the feeds from different sites or sources you like and star, label or organise them into folders just like you can your email account. If you have a Google account then you are already set up for Google Reader, you just need to click on the text link at the top of your Google account page.

If you don’t want to use Google Reader then there are loads of readers out there (here’s a short list) and you can also get them in app form.

Right, got my Feed Reader…now what?

Go to the website you want to receive updates for and look for the feed icon…

When you see it on a website, clicking will usually direct you to that site’s feed. From there, you can either copy and paste the link to subscribe to the feed in Reader, or in the case of many browsers, click a button to subscribe directly.

If that doesn’t happen then right click on the icon and copy the link address. You can then use that address in your reader if you look for the Add Subscription link.

What’s the point again?

Ok, yes you have Twitter and Facebook and email newsletters and people telling you Eastenders spoilers over BBM (yeh, er thanks for that) but with social media and time differences you can miss things and a huge amount of the info isn’t relevant. Cue distraction and reading about peoples lunches and kittens. Readwriteweb.com has a great post on why feed readers rock.

Yeh but…what’s the point again?

You can use RSS feeds to get updates from Casting Directors blogs, updates for productions that are casting, industry news, Google Alerts (which I will go into in more detail about in the future), advice columns and even Youtube Channels.

If you want to follow a youtube channel the feed address is as follows: http://gdata.youtube.com/feeds/base/users/[insert username here]/uploads

You can also use feeds to publicise your own stuff, your blogs, news updates on your website, your webseries channel etc.

Can you give us some examples?

Firstly I have to point out that these question headers are coming from my inner monologue who has just refered to itself as “us”. Should I be worried?

And yes, I can give you some examples…

The Stage – News Headlines and Features

UK pride and joy of the theatrical society The Stagehas almost 600 subscribers via rss alone proving it’s still relevant.

News rss: http://feeds.feedburner.com/TheStageNews

Features rss: http://feeds.feedburner.com/TheStageFeatures

ScreenTerrier

A great new UK blog with news on young british actors. Breaks the occasional story about castings. The feed isn’t even publicised on their site but already has plenty of followers.

rss: http://screenterrier.blogspot.com/feeds/posts/default

The Casting Scoop

USA based with lotsa info and insight but how else would I know that Twilight CD Lana Veenker is holding a workshop in London…

rss: http://castingscoop.blogspot.com/feeds/posts/default

Nancy Bishop’s Blog

Casting director Nancy Bishop’s blog mostly contains updates about events, seminars, links to webinars and projects she’s casting all in THE BIGGEST FONT EVER. I picked up her book recently and I recommend it to any screen actor. Nancy is based in Prague but works internationally.

rss: http://nancybishopcasting.blogspot.com/feeds/posts/default

Bafta Events Feed

Even if you’re not a member you can still go to some of the Bafta events. If you do go…remember to ring the doorbell. Or just hang around outside for a few minutes and giggle at people tugging at the door handles in vain. Not that I do that…honestly!

rss: http://www.bafta.org/events.xml

The Film Set – Frost Magazine

Subscribe to this feed…this actual feed that you’re reading now. A UK based column with interviews with Casting Directors actors etc…run by a couple of Actresses that go by the names of Catherine Balavage and Genevieve Sibayan. Errr…yeh that’s us.

rss: http://feeds.feedburner.com/FrostMagazineTheFilmSet

 

Genevieve’s Feed

That’s me! I’m the one writing this. Subscribe to it…if you like.

rss feeeeeed: http://feeds.feedburner.com/GenevieveSibayan

I don’t wanna overwhelm you so I will stop but rest assured you WILL be getting more suggestions on ace blogs to follow wether you like it or not. Blogs from people who have much better advice than little old me! Tata for now folks!

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Genevieve Sibayan is a London based Actress, you can find Genevieve’s blog here and get updates by clicking on her rss feed. If you’d like to subscribe to The Film Set on Frost Magazine then click here.

My Two Pence {The Film Set | Genevieve Sibayan}

Oh Hai! It’s high time I threw my proverbial hat into the resource share arena.

I’ve been acting in London for a few years now and have a stack of Equity diaries to remind me! It’s not uncommon for newbies to ask my advice (yeah I know! *giggles) but for some reason I always assume that people already know all the same info I know. So when I’m put on the spot I mostly come out with “err, work hard?” which isn’t the most helpful thing to say.

I assume that because there’s so much free (and sometimes not free) information and resources available that everyone’s already found it. Of course that’s a silly thing to think.

So my mission is to share some of the things I know and point my finger at the best resources and occasionally give my opinion on things…most advice out there is the same…CV, headshot, hard work etc…all very important but I’m hoping we can uncover something a bit different. I certainly don’t know everything so if you have any finds you want to share or opinions then the comments are the place to put them. That’s what sharing’s about isn’t it?

I don’t know many Actors in this country (UK) who’s sharing their resources and I can only assume it’s because no one wants to appear arrogant or doesn’t want the competition to know what they know…If I’m wrong, and you do have a blog, I’d love to read it.

So to start off with, let me link you back to a few articles right here on Frost Magazine. And what a place to start! We’ve got a column entitled ‘the film set’ (some pun intended) and here’s a few excerpts from some of the articles (click on the titles to see the whole article:

Interview with Casting Director Richard Evans

We asked: Who is your inspiration?
“Anyone who knows what they want and goes for it wholeheartedly… especially if they have overcome adversity to do so.”

Interview with Lyn Burgess – Life Coach and also runs the Women in Film and TV events committee

““Fake it till you make it!” It’s good to model someone else who is a confident person – give yourself a ‘confident outfit’ or a lucky pair of knickers.”

Interview with Actor and Casting Director Leoni Kibbey

“You get out what you put back in. Always go with your gut instinct. Don’t get cosmetic surgery. Floss. Use Sunscreen.”

Interview with Simon Dale from Casting Call Pro

“Among the strangest we’ve had are requests for actors to play pranks on bosses and ex-partners, as well as a over-zealous salesman who was offering an all-expenses-paid trip to Helsinki for anyone who was willing to impersonate his CEO at a client meeting the the real CEO couldn’t attend.”

We also have an article written by sitcom actor Ceri Phillips (Ollie, Coming of Age) on what it’s like in his world and if you wanted to hear about some unusual moments from our career so far.

Right, off to learn a speech for an audition but I’ll be back very soon (mu ha ha)…ciao for now!

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Genevieve Sibayan is a London based Actress, you can find Genevieve’s blog here and get updates by clicking on her rss feed. If you’d like to subscribe to The Film Set on Frost Magazine then click here.

Tools for actors: Performer Track review {Careers}

An actor’s life is often stressful. With so many auditions, agents, jobs and people in your life. Trying to keep track seems impossible.

This is why I am glad to have come across an amazing organisational tool for actors: Performer Track. With different sections, you can keep track of all of your auditions, contacts, agents and bookings. Although US based, Performer Track works just as well for actors all over the world.

One of my favourite features is income and expenses. It can seem impossible as an actor to keep track of your income as it comes from so many different expenses. Keeping track of tax deductible expenses is just as hard. With Performer track you can put in all of your expenses occurred for every job. You can also find out what agents are good and which ones are not working by keeping track of all the jobs they get you. It is important as an actor to realise that your agents, managers and publicity people work for you. Performers track let’s you know who is propelling your career and who is not working for their percentage.

It let’s you keep track of what you were wearing to each audition, who was in the room and what they said. It let’s you map things to find out where you are going. It takes a chaotic, paper heavy career and makes it simple and easy.

It allows you to be the best CEO you can be of your acting brand. The mistake actors make is that they see themselves just as artists. Researching casting directors, directors and the projects you are working on will give you the edge you need in an overcrowded market with ever-dwindling jobs. Try it. You won’t be disappointed.

Interview with Raindance founder Elliot Grove {The Film Set}

I took a course with Elliot years ago. His knowledge of film, and film-making is vast and impressive. Every actor, writer and director should take a course or go to the awards. Here is the excellent article.

Frost Mag: When did you start Raindance and what was the premise behind it?

Elliot Grove: I started Raindance in 1992 as way to make contacts in the film industry. I started bringing over well known tutors from America. the response was astounding, and within a few months, British filmmakers started making films again. So I thought I’d start a film festival in the heart of London in the week before the now-defunct MIFED market, because I noticed a lot of acquisition execs hanging out at the Meridian Hotel on their way to MIFED in Milan.

I then learned a very painful lesson about British culture. Britains, unlike my native Canadians are very snobbish – and as they couldn’t see a government logo or brand on my poster assumed I was just another tourist. I was pretty much wished bad luck by everyone in the industry.

Fortunately the filmmakers in other countries saw Raindance as a way to launch into Europe and into London. The Festival has grown to the point were we outgrew various venues and are now housed in the largest independent cinema in the West End – the Apollo to be precise.

In 1998 I started the British Independent film Awards for a similar reason: to promote British films and filmmakers. This event has grown to become a keynote in the UK’s film industry calendar.

Of course, none of this wouldn’t have been possible without a few generous benefactors and team of colleagues and collaborators unequaled in passion or ability in London.

Raindance still proudly independent, and without any government support.

Frost Mag: Is this the worst time for Filmmaker’s?

Elliot Grove: This is far from the worst time for filmmakers. In fact, I think it is the very best time for filmmakers. IPTV and online distribution have kicked the old boys distribution model to pieces enabling anyone with good visual storytelling ability and simple and inexpensive camera gear to make a movie and get many many people to see it.

Frost Mag: It seems that every filmmaker comes into Raindance at some point. How does it feel to be the founder of such a creative hub?

Elliot Grove: I can’t take any credit for the hundreds of successful filmmakers I have been fortunate enough to meet at Raindance. Except to say that I, and my hard working colleagues are rewarded daily by meeting or speaking to the most talented people one could ever hope to meet. And that is reward enough for us!

Frost Mag: How important is the internet and how can filmmaker’s make the most of it?

Elliot Grove: There are two types of filmmakers: Those who lo the and fear the internet and social media, and those who embrace it. Any filmmaker or film festival without an online strategy is doomed in my opinion.

Frost Mag: Advice for filmmakers?

Elliot Grove: To make it as a filmmaker, you need to be:
– a great story teller
– be able to get your hands on a bit of money
– develop excellent interpersonal and communication skills
– be firm and be strong enough to draw the line when someone makes unrealistic demands of you
– understand and develop a strong social media presence
– have boundless energy and be able to work 100 hour weeks
– talent helps too, but is the least essential of anything on this list

Frost Mag: Who should we watch out for?

Elliot Grove: I am always asked who to watch out for. I really don’t single out individual filmmakers. we do, however, premiere about 75 features and 150 shorts each year by the most talented filmmakers we have found during the past 12 months.

I returned from Brussels at the end of June and I met some extremely interesting “Roger Corman” type producers there and this was most unusual and most welcome.

Several Belgian films will be playing at the Festival this year.

Join Raindance

Acting Advice. { The Film Set | Catherine Balavage }

I started my acting career when I was 14, doing a play with the youth theater. I have since gone on to work with Martin Scorsese, Madonna, Stephen Poliakoff and Gurinda Chadra. After the 2000th person -or so it feels- asked me for acting advice I thought I should write this article and then I decided to write a book. The book on how to be a successful actor, How To Be a Successful Actor: Becoming an Actorpreneur, is out now.

Well, that and the dawning realisation that I have been doing this for years. Here it is. Hope it helps you along in an incredibly difficult career.

1) A good headshot. I recommend Diego Indraccolo. He is amazing and does mine. Find him here: http://www.diego.indraccolo.com/

2) A Spotlight entry. Essential. You are invisible without it.

3) A good response to the question ‘What have you been doing lately?’ Not ‘temping’ or ‘watching TV’ something interesting that makes your life sound exciting. Even if the only thing you have been doing is watching daytime TV.

4a) Joining acting sites like Casting Call Pro, Mandy.com, Shooting People and Castweb. http://www.uk.castingcallpro.com/view.php?uid=44261

I am on all of them and not only do I get jobs but I can also ask for advice and it gives me a sense of community. Essential for an actor as our job can be very isolating.

4b) A good clear, concise covering letter that is not generic.

5) A good CV. Leave out damaging information like your age and put playing range instead. DO NOT LIE. The industry is tiny.

6) Being Pro-active. Do your own work. Write. Get seen.

7) Networking. Do this as much as possible. Not just to get jobs but so you know people in the same business.

8 ) An Agent. Not easy but they can get you castings you will not be able to. It is possible to have a career without one but you will need one eventually. I love mine.

9) Be well groomed at all times. You are a business. No one wants to work with an actor who smells or who can not look after themselves. Also: be nice or you will probably never work again.

10) Only do it if you can not do anything else. It is the hardest, most competitive industry you can go into. Your chances of success are tiny. If that has not deterred you then go for it!

11) Equity membership. It validates you. You will get insurance and discounts. If someone does not pay you – which keeps happening to me! – they will sue them for you. http://www.equity.org.uk/

12) Don’t be an a**hole. Nobody wants to work with an a**hole.

13) Turn up, be on time, be professional. Know your lines. All of this matters. Work begets work. I always see someone I have previously worked with on jobs now.

14) Keep training. Learn different accents. Read plays. Do pilates. You have to keep yourself in tip-top condition.

To read more on my adventures go to http://balavage.wordpress.com/

Break a leg!

Richard Evans CDG: Casting director interview {The Film Set}

1) How did you get into casting?
I worked as assistant to two casting directors, but I’d always had a casting director’s brain (I used to read Spotlight in the local library from the age of 8, which, although it sounds sad, completely fascinated me!). I started on my own in 1989, as the first freelance casting director to specialise in theatre – in those days, the vast majority of theatre casting was done by artistic directors and their secretaries, and was not considered worthy of specialised casting knowledge (the only people who cast for theatre worked in the casting departments of the major companies, such as the RSC and The National Theatre, and the only other freelancer was Leonie Cosman who did many of the West End musicals). While many film and TV casters initially treated theatre with disdain, viewpoints changed remarkably quickly, so I, in turn, diversified, but theatre is still my favourite medium.

2) Favourite film you have cast?
I’ve cast relatively few films, as it’s not really a medium that I’ve pushed to work in. I am, however, extremely proud of most of the projects I’ve cast, for a multitude of reasons.

3) What do you love about your job?
Getting it right! Leaving a casting where we have first, second, third… even eighth choices for each character makes me walk on air. I always strive for absolute perfection and sweat blood over everything I do, so when everything falls into place it makes it all worthwhile. My absolute favourite thing is giving someone their first job out of drama school and then seeing them progress to bigger and better things – it doesn’t often happen, as there aren’t always suitable roles on my desk at the right time, but it’s amazing when it does.

4) Advice for actors?
Buy my book!… no, seriously… BUY MY BOOK! Where do I start?! Be honest about your capabilities and what you’ve done. We are in a small business, which gets smaller the longer you are in it, so any fibs will surely be found out. Prepare everything thoroughly, know as much as you can about the projects you’re up for and the industry you’re in. Be prepared for anything, and, above all, enjoy whatever you do – if you don’t, others won’t. I could go on, but there’s lots of other advice, tips and resources at my website.

5) Who is your inspiration?
Anyone who knows what they want and goes for it wholeheartedly… especially if they have overcome adversity to do so.

6) What’s next?
I’m currently in discussions to cast a new musical, which it’s hoped will tour the UK in early 2011, and I’m told that a corporate video has had its budget approved, six months after I was first called about it. My policy is to always believe that a project is only definite after it has happened and the cheque has cleared. People are being far more cautious at the moment, due to the recession, but the great thing about our Industry is you never know when the phone will ring and your luck will change – even after all these years, I am frequently surprised when it happens to me.

7) Tell me about your book.
AUDITIONS: A PRACTICAL GUIDE is, I’m told, just that. I wanted to write a book that is an easy and amusing read and would be useful and pertinent to every performer, from those considering training or starting a career in performing arts to the most experienced actors who want to brush up their skills and learn new techniques. The reaction has been phenomenally positive, even from people who have been in the Industry for decades and are notoriously harsh critics (I’m still waiting for someone to contact me and say ‘I didn’t like your book because…’, which would actually be quite refreshing, silly though that may sound). The book covers many different genres and takes the reader through the audition process step by step. Writing this book was a long-held ambition – I first thought of writing it back in 1993 – and was a huge learning curve, taking over 4 years from conception to publication. I wanted to write it partly as I was frustrated at the amount of performers who unwittingly lose jobs by auditioning badly and, on a more selfish note, because I wanted to prove to myself that I could write a book and get it published. It is without doubt the proudest achievement of my life… so far!

8 ) What is your background?
I was an actor for 10 years, which I believe has stood me in excellent stead to work in casting, as, having seen things from both sides of the audition table, I am able to appreciate everyone’s point of view and, hopefully get the best out of performers when auditioning.

9) What does your average day consist of?
There’s really no such thing as an average day, every day is different and that’s the way I like it. I’m usually at my desk by around 10am, replying to emails that have come in overnight and ploughing through my daily to do list. Some days are frantic, others very quiet, there’s no pattern. I go to the theatre to keep abreast of actors’ work at least 3 or 4 nights a week and may then return to my desk afterwards to catch up, especially if I’m dealing with agents and producers in America.

10) Favourite actors?
My favourite actors are mainly those that I like as people as well as for their skill as performers. There are many, and most aren’t the least bit famous or even yet in the public eye, so I’ll spare their blushes by mentioning them and having you saying ‘Who?!’ Those you may have heard of include: Douglas Hodge who is terrific and starting to be given the recognition he deserves, having been awarded best actor on both sides of the Atlantic for his astounding performance as Albin in La Cage Aux Folles. Samantha Morton always gives wonderfully naturalistic performances; Daniel Radcliffe is really proving himself to be a great actor (he’s also not a bad magician in real life!); Sheridan Smith has been excellent in everything I’ve see her do; Julie Walters is far more versatile than most people ever see, and Alec McCowen is doubtless the most underrated actor of his generation, if not all time.

11) What is the hardest part of the job?
Getting performers to prepare adequately for auditions and recalls, especially when they’ve been sent sides or songs to learn… and also getting some companies to pay my invoices on time!

Buy Richards book on Amazon or visit his web site.

Main picture credit Ethel Davies.