How to Avoid Sun Damage.

We all know that sun damage is the biggest cause of premature ageing…

… So why is it that even celebrities like Simon Cowell and Kim Kardashian are being caught short..?

And it’s not just celebrities who are affected. In a recent survey by sensitive skin experts Eau Thermale Avène, 55% of us in the UK admit to suffering with sun damaged skin, with 54% agreeing that this has an impact on their psychological well-being and 30% recognising that pigmentation makes us look older or less attractive.

To prevent premature ageing and pigmentation Cosmetic dermatologist, Dr. Sam Bunting, says “Sun avoidance is crucial; a diet rich in antioxidants may also be beneficial, as is applying topical antioxidants.”

Very High Protection SPF 50+ Emulsion (£15.00, 50ml Boots)

Ideal for those looking for high protection, this non-greasy formula is suitable for face and body application. This light and readily absorbed formula contains oil regulating Cucurbita pepo extract to give normal to combination skin a matte finish.

Hydrance UV Light

Paraben-free, hypoallergenic and non-comedogenic, the Eau Thermale Avène Hydrance Optimale UV SPF20 moisturisers (£14.50, 40ml Boots) are perfect for dealing with the aggressions of everyday life. They offer SPF 20 protection against damaging UV rays (without leaving chalky white marks on the skin) and Pre-tocopheryl which lends an anti-radical action and shields skin from the environment’s harmful effects, e.g. pollution, cold and stress.

Trilogy’s Daily Defence Moisturiser with SPF15 (£28.50 Boots)

Easy to apply and with 100% pure plant oils for long lasting hydration, this lightweight botanical moisturiser includes a new generation SPF15 for effective UVA/UVB protection. By absorbing, reflecting and scattering UV rays, this new generation SPF coats the entire surface of the skin, not just the higher ridges, for maximum protection. It has clinically proven natural actives to help you achieve your best complexion from the first signs of ageing and as your skin matures.

To help reduce future sun damage and erase age spots try Avène’s new D-Pigment (£35, 30ml Boots). Using a trio of skin lightening actives D-Pigment slows down melanin production, lightens the skin, helps to renew cells and provides a protective antioxidant to help prevent new spots and patches appearing. In clinical trials, D-Pigment was found to reduce lentigo hyperpigmentation, by an average of 81%, significantly higher than the placebo after three months.[2] Use D-Pigment as part of your night time regime to leave you with a glowing and even complexion.

To further avoid getting caught out, Bao-Tam Phan, pharmacist and skincare expert at Eau Thermale Avène offers these top tips to keep skin sun-safe:

· Reapply sunscreen frequently, especially after swimming, sports or during prolonged periods of exposure

· Never remain in the sun for long periods – even if using a high SPF product

· Avoid sun exposure between noon and 4pm

· Beware of reflected sun – you can burn even wearing a hat or staying under an umbrella

· Avoid exposing young children (under 3 years) to the sun – protect them with a hat and T-shirt as well as Eau Thermale Avène SPF50+ Very High Protection Mineral Cream even on cloudy days.

· Use the correct amount of sunscreen to get the maximum protection (as a general rule, apply ‘one finger’ of product to the face, and ‘two fingers’ for each other part of the body)

Jennifer Aniston developed an attitude with age


Jennifer Aniston has developed a “f**k it attitude”.

The 42-year-old star – who is currently dating ‘Your Highness’ actor Justin Theroux – admits she has become more comfortable with herself as she has grown older because she was a lot more “controlled” when she was younger.

She said: “Getting older, you get more comfortable in your body and in your skin and who you are and you have more of a f**k it attidue.

“You’re so careful and controlled in your 20s and you’re just more aware of your every move. Now, I think there’s more freedom and comfort and none of it really matters, as long as you are enjoying yourself and having a really good time. Not hurting other people – of course, that goes without saying.”

The former ‘Friends’ actress – who was formerly married to Brad Pitt – is now starring in comedy movie ‘Horrible Bosses’ as nymphomaniac blackmailer Dr. Julia Harris, and she admits she loved getting to explore her “kinkiest” side on the film.

She told The Sun newspaper: “It was great fun and very liberating to throw myself into this character. You feel totally uninhibited and get to explore your weirdest and kinkiest psychological quirks and just exaggerate all the kinds of flirtatious ideas and fantasies you’ve ever had.

“You get to enjoy being fearless when you play a character that is so brazen and domineering.”

Nancy Dell'Olio Turns 50

IT’S TIME TO PUT SAGA IN THE OLD FOLKS’ HOME

Nancy Dell’Olio leads launch of high50 – targeting new generation of fiftysomethings

London, 7th June 2011: high50 (say ‘five-oh’), an online community with cutting edge editorial for people who believe life really begins at 50 – launches with a lead column by Nancy Dell’olio on what turning 50 means to her.

The mortgage is coming to an end, the kids are leaving home, the anxieties and insecurities that bedevil the earlier years are beginning to slip away. It’s like being a teenager again, but with experience.

Reflecting this ideal, high50 will offer quality editorial that is relevant, cool and interesting. With a stellar line-up of journalists readers can expect everything from sex, shopping and sport to music, money and mischief, as well as thought-provoking pieces from the likes of Dominic Sandbrook on 50 years of British history.

High50 will be both inspirational and aspirational, and will source the best promotions and discounts for the discerning – partner brands include erotica boutique Coco de Mer, Champneys spa resorts and luxury travel operator Kuoni.
In what will be the first of many guest columnists Nancy Dell’Olio writes exclusively about what turning 50 means to her:
“This August I want to celebrate my 50th birthday with two days of partying in Puglia, in Italy, where I spent many of my childhood summers. Yes, my 50th: Barack Obama turns 50 this year too. I have something in common with him: everyone’s always asking to see our birth certificates!

50 – what’s not to like? I feel wiser, wittier and happier; I’m in the prime of my joy. It is, as I’ve said, a magical time, and magic has no age – just like my spirit. My spirit is the thing that will keep me vibrant forever. There’s an old saying that goes, “If the young only knew, if the old only could.” Well, huh. I do know, now, and I certainly can, still. Here’s to my fifties: you ain’t seen nothin’ yet.”

The 50-plus market will soon be the biggest, richest and most influential in the UK, by 2020 accounting for half the population. It is the fastest growing demographic using Facebook and Twitter, accounting for 31% of online users.

In the real world, the over 50s increasingly share interests – music, art, cinema, theatre, television, sport, technology, rock festivals – with people of all ages. Yet advertising, branding and editorial largely ignore them or assume their interests amount to buying end of life insurance policies and stair lifts. High50 looks to change this, and celebrate all that turning 50 has to offer.

Former Sunday Times Style editor and acclaimed author Tim Willis was appointed editor of high50 earlier in the year and has assembled a team of regular columnists which include some of the most respected journalists and writers in the UK, including: Sally Brampton, Linda Kelsey, Elaine Lemm, Julie Welch, Daniela Soave, Peter York and more.

In a year that will see the likes of George Clooney, Julianne Moore, Ricky Gervais, Primal Scream’s Bobby Gillespie, the Mini Cooper, the World Wildlife Fund, the lava lamp and the President of the United States of America all turn 50, it’s time to change our opinions of ageing.

WELCOME TO HIGH 50 | www.high50.com Anyone can access the high50 site – though registration will bring extra benefits.