Tag Archives: another you

Business of Books: So Much to Give – Part 1

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Jane Cable on how authors get together to support charities

It’s that time of year again. The time when Chindi Authors stand outside the Cancer Research UK shop in Arundel for ten whole days during the town’s festival trying to sell books. Not an easy task when the second hand offerings inside are so much cheaper, but we stick at it because we can add to the coffers of this excellent cause, promote our own books and meet readers.

We know we’ll be well supported by our members and local people, but organiser romantic novelist and kidlit writer Carol Thomas was asked by author contacts up and down the country if they could donate too. While she did the charitable thing and set up a donation page – http://www.carol-thomas.co.uk/Chindi-cruk/ – her generosity simply got me thinking about how much writers achieve when they band together for good causes.

The most high profile recent example of this was the Authors for Grenfell online auction which attracted pledges of more than £150,000, over £30,000 of which was for Philip Pullman to name a character after one of the young victims of the fire. Quirky lots did well too, with conductor and writer Lev Parikian putting together a package which bridged both his worlds: “I offered signed books and (more importantly on this occasion, I think) conducting lessons. A bidding war between three people meant we raised £1,700.”

 

CLIC Sargent runs an annual ‘Get in Character’ eBay auction where authors such as crime writer E V Seymour and novelist and poet Claire Dyer have offered bidders a range of lots including – you guessed it – having a character in a book named after them. Critiques prove equally popular and previous Business of Books guest Karen King (https://www.frostmagazine.com/2017/04/how-to-have-more-than-100-titles-published/) offered one in the Authors for Refugees auction last year, an initiative which raised £22,000.

 

Another way of writers getting together to raise money is by giving their time to contribute to and to edit anthologies for causes as diverse as cancer and heart charities, earthquake appeals, women’s rescues and hospices. Some have very personal links to the cause, including saga writer Elaine Everest (also a previous Business of Books guest): “I organised and edited the anthology ‘Diamonds and Pearls’ (Accent Press) to celebrate my 30th anniversary of surviving breast cancer (7 years ago) with funds going to Against Breast Cancer.”

 

Crime & thriller writer Jane Risdon is a serial contributor to anthologies, supporting amongst others Women for Women, Breakthrough, Women’s Aid, The Norfolk Hospice, The Princess Alice Hospice and Save The Children. She was slightly upset when there was no thanks from certain charities, but would still do it again. Other authors say that smaller charities are more responsive than the larger ones so they prefer to work with these.

 

Some writers go the whole nine yards and get together to form charities of their own. A prime example of this is saga writer and Frost contributing editor, Margaret Graham, who together with Jan Speedie and Penny Deacon set up Words for the Wounded which exists to raise funds for injured service personnel through writing prizes and events. It’s a wonderful organisation and every penny goes directly to the people who need it. Authors can help in a variety of ways – Chindi raised almost a thousand pounds by organising a litfest, others give their time to speak at events or in my case I donate £1 for every Amazon review of my book Another You. Find out more about W4W here: http://www.wordsforthewounded.co.uk/.

 

 

The Business of Books: Bursting the Book Bubble

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the-business-of-books-interviewswithjanecableJane Cable on Bookbub and other promotions

Another You has been on promotion again; partly thanks to Endeavour Press and partly off my own bat. When I heard the price would be dropped to 99p/99c for a good chunk of April in readiness for a Bookbub promotion I thought it would be worthwhile experimenting a bit myself.

I had heard very good things about Kindle Daily Nation (https://kindlenationdaily.com/). Very strong in the US market (where I’m not), they offer a number of sponsorship packages which start from $30 but I opted to splash out on one where Another You would be the only book featured in the mailshot. I’ve often found that the best way to sell my books is to offer a free excerpt and to do this costs $120. I uploaded my details and held my breath. Far from being the impersonal web-based process I expected soon I was receiving friendly emails from the team in New England who designed a great mailshot which showcased my book perfectly.

Did it work? Yes, in that the book shot briefly back up the Amazon.com charts and Endeavour were able to tell me that it sold 26 copies on the day of the promotion. Not nearly enough to pay for it, although more would have sold over the next few days, but overall the increased profile meant the experience was a positive one.

bookpromotionPR publicity

A week or so later Another You was featured on Author Shout’s Cover Wars (http://authorshout.com/cover-wars/). I had applied a few months before so the timing was purely co-incidental and I thought the promotions would bounce off each other well. Any author can apply, but be aware – this competition is far more about social media presence than the cover itself.

I normally work really hard on social media to make the most of every promotion I do and this time I could see it paying off straight away. I shared the link to the voting on the bookish Facebook groups I’m a member of, to my author page and on my personal Facebook account. I tweeted it every day. In Cover Wars you can vote every 24 hours and so many friends and fellow authors rallied around to do this I was knocked out by the support. It was neck and neck until the end, but I realised that the other author vying for top slot was in America so I had a last morning to gather votes before the competition closed. My strategy worked and Another You became Author Shout’s book of the week, featuring on their website and in their own social media. But whether I sold any more copies because of it I can’t really tell.

So on to Bookbub (https://www.bookbub.com/home/). Authors who have been featured rave about it, it isn’t cheap and there is a selection process to go through. Is it worth the hype? The answer is an emphatic yes.

Endeavour booked the promotion for the UK, Canada, Australia and India. It was so effective that within hours I had my first Amazon best-seller label, for 20th century historical romance in Canada. Unlike when the book was available free these were real sales to genuine new customers. A week later the book is still doing pretty well there and in Australia. In the UK it shot up to 400 in the Kindle UK charts and is still selling strongly and in the top 50 for women’s historical fiction.

So, what have I learnt? Strive for the best – save your pennies or beg your publisher and try for a Bookbub slot. And when you do decide on a promotion, harness all your social media resources and work as hard as you can to maximise the impact. Otherwise your time and money are likely to be wasted.

 

 

Another You By Jane Cable Book Review

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best-endeavours-endeavouring-to-surprise-jane-cable-on-what-happens-once-that-digital-publishing-deal-is-in-the-bag-continuesanotheryouI have long been a fan of Jane Cable. I loved her two previous books The Cheesemaker’s House and The Faerie Tree. Each book she has written has had an interesting premise and Another You is no exception. Jane’s debut novel The Cheesemaker’s House had a strong voice and was written with incredible talent and each book since then has just got even better. It is fascinating to see how each novel sets its location and theme so well.

Jane Cable writes for this magazine and that is no accident. She is talented beyond measure. Her books are always riveting and easy to read. Not all books which are good are easy to read. It is her excellent pacing, but is also how she drives the story forward. She uses every word well.

Another You is set in Dorset and focuses on Marie Johnson who is trapped in an abusive marriage and a job as a chef in the family pub. It is the 60th Anniversary of D-Day exercises and Marie bumps into a soldier on the beach. Little does she know this chance meeting will change her entire life. Another you blends military history, PTSD, romance and family dynamic all into one novel. It is an entertaining novel that leaves you guessing and has a fair amount of twists. I highly recommend this well researched and enjoyable novel. It is yet another triumph.

 

Sometimes the hardest person to save is yourself…

Marie Johnson is trapped by her job as a chef in a Dorset pub and by her increasingly poisonous marriage to its landlord.

Worn down by his string of affairs she has no self-confidence, no self-respect and the only thing that keeps her going is watching her son, Jude, turn into a talented artist.

But the 60th anniversary of a D-Day exercise triggers chance meetings which prove unlikely catalysts for change.

First there’s Corbin, the American soldier who she runs into as she’s walking on the cliffs. He is charming and has a quaintness about him, calling her an ‘English rose’.

Then there’s George the war veteran, who comes to dine at the pub, and his son Mark. George fascinates Marie with his first-hand accounts of the war, whilst Mark proves helpful in making sense of the pub’s financial situation.

And there’s Paxton. Another American soldier with an uncanny resemblance to Corbin. Young, fit and very attractive, Marie finds him hard to resist. But little does she know Paxton is also battling some inner demons.

As the heat of the summer intensifies, so do the issues in Marie’s life.

Why is Corbin so elusive? Why is the pub struggling to make ends meet? Why has Jude suddenly become so withdrawn and unhappy?

Can she help Paxton open up and begin to deal with his pain?

Or will she be shackled to the pub and her increasingly spiteful husband forever?

But as events unfold, Marie finally realises that she is not trapped, but stuck, and that it is down to her to get her life moving again.

Perfectly blending the complexities of twenty-first century life with the dramatic history of World War Two, Another You is a charming tale that will warm your heart.

Another You is available here.

 

 

The Business of Books: Giving it all Away

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the-business-of-books-interviewswithjanecableJane Cable’s Another You goes on free download on Amazon…

Two weeks ago I wrote about trying to be empirical in judging the results of marketing – and also that Another You would be on free promotion. While an ideal opportunity to see if I could actually learn what worked and what didn’t, it felt a nerve-wracking and risky time, because if you can’t give your book away, what hope do you have of actually selling it?

Another You proved in spades that it could be given away. The entire week of the promotion it stayed in the Kindle UK top 200, most of that time in the top 100, rising to a highest position of number 20 and topping the free women’s historical fiction chart. Far, far, beyond my wildest dreams. So what did I do to achieve this?

First, the day before the promotion I sent round robin emails and used lead generation software for linkedin to all my friends and contacts who have shown an interest in my books. It was flattering that many of them had already bought it but I am sure there were a few who downloaded during offer week.

It was also a case of extending my network to people I used to know and I used Facebook and Linkedin to reach the alumni pages of both my secondary schools and the large accounting firm I trained with. From my former sixth form in particular the response was most enthusiastic, but then we always were a rather bookish lot.

I devised a number of campaign graphics on Canva, some with review quotes from other authors, another pushing reviews in aid of Words for the Wounded. I used a different one each day on Twitter, Facebook and Linkedin. I also did some paid advertising and post boosts on Facebook. This included a ‘shop now’ promotion with a link to the Kindle UK download page which received 42 click throughs and cost £18. I messed up another boost later in the week by not noticing I’d reach the spend limit on my account, but by that time the book was flying and it didn’t seem to matter very much.

publishing, Jane Cable, writing

I also spent a little money (around £10-£15 each) on three free book promotion sites. For the UK market I tried Book Bongo but I have to say I was disappointed with the amount of coverage on social media and the book didn’t appear in their newsletter until after the free period was over. There was also a free listing on Book Angel.

For the US market I tried Awesome Gang and Pretty Hot on different days. The jump up the free chart was far more impressive on Awesome Gang day when Another You rose to number 671. The main Amazon.com marketing came from my publisher, Endeavour Press, who sent out hourly promotional tweets with a link to the site throughout US book buying hours. I can only think this was hugely successful because at the end of the week the book reached the dizzy heights of number 68. Amazing – as a quintessentially British author I never expected to have such appeal in the USA.

Overall the key must have been to reach enough downloads early in the promotion for the Amazon algorithms to kick in. Endeavour advises getting as many people as possible to download on the first morning and I suspect this is the reason.

Although I wish I’d had more time to prepare for the free offer period I really couldn’t knock the results and in the week since it ended Another You has continued to sell well and remained in Kindle UK top 20 women’s historical fiction. Now I need to somehow launch it closer to number one and that coveted bestseller label.

 

 

The Business of Books – 18.1.17

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the-business-of-books-interviewswithjanecableSince Another You saw the light of day almost a month ago much of my writing life has been taken over by marketing, interspersed with periods of panic that I’m not marketing enough, or that I’m doing the wrong things. It’s actually very hard to tell what works, however empirical you try to be, so one of my first priorities has been to start the reviews ticking over. That really matters.

Reviews are not all about an ego trip for the author – although I have to say with some of the initial comments about Another You my head could swell more than one hat size. In the cold light of day – rather than the warm glow of knowing someone really loved your book – reviews are about Amazon algorithms. Once you pass a certain number (said to be 50, but for The Faerie Tree it was somewhere in the low 60s) your book will be featured more and more in Amazon customer mailings and suggestions. It’s certainly worth it – I went from selling a few copies of The Faerie Tree each day to selling a thousand or so over a three week period. It just takes a little while – and a lot of work – to get there.

Some lovely reviewers will post on Amazon on the UK, in the US and on Goodreads – as well as their own blogs if they have them. There’s an extra dimension to the Amazon reviews for Another You because for each one in the UK and the US I’m donating £1 to Frost’s favourite charity, Words for the Wounded.

Over the last few years I’ve met some lovely book bloggers online. Most of them have full time jobs and/or are busy mums as well as reading, reviewing and writing and I have a huge admiration for their work rate. I try to be as helpful to them as I can by sharing and tweeting things which I think will be of interest to my followers too and taking part in their special events, so over time relationships build. That means I don’t feel bad about asking if they’ll review Another You or take part in the blog tour but it also means it’s a pleasure to work with them.

The Business of Books – 18.1.17topbookboggersinDorset

Some really go the extra mile, putting together graphics for the book to go with their reviews. Making these graphics – especially useful for saying more in Twitter posts – is something I’ve started to do myself, using a website called Canva. I have no design skills at all but even I can manage to knock up something which looks quite professional. Here’s one I prepared earlier to showcase some review quotes.

Something I haven’t been able to do before is offer a free ebook on Amazon to generate downloads and reviews. On Friday I had an email from Endeavour saying that Another You will be on free promotion from 16th – 20thJanuary. I was really excited by the possibilities but a little phased by the lack of notice. Having canvassed a few writer friends they advised me to get everyone possible to share the news – and the download link – and to look at a few well-chosen free book promotion sites. Sadly most of them need a lead time of at least five days but I have picked three and I’ll let you know well they work in due course.

To end my post with something completely different… I am absolutely made up that my first novel, The Cheesemaker’s House, has been selected by Books on the Underground for 1st February. I really believe in sharing books and this is an amazing way to do it. I’m hugely grateful to the book fairies for allowing me to join the fun.

To download your free copy of Another You before Friday please visit:
https://www.amazon.co.uk/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/
https://www.amazon.com/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/

 

 

Best Endeavours Business Best Practice: Jane Cable On what happens once that publishing deal is in the bag continues

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writing, #amwritingBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BUSINESS BEST PRACTICE

So there we have it: from a deal signed in August to the perhaps untimely escape of the book just before Christmas – the first part of Another You’s story is complete. But in many ways the hard graft is just beginning.

Having come through the ranks of savvy indie authors it amazes me when I meet writers with publishing deals who think that marketing isn’t their job. Yes, when you have a deal you aren’t the only one trying to sell as many copies as possible, but I don’t believe you can delegate responsibility. As a writer I have three books to market – as a publisher Endeavour has thousands.

My motivation for writing is to share my stories. Perhaps it’s different for other authors; maybe the craft itself is enough, and finding a publisher is sufficient reward for a job well done. Perhaps for them it is the end of the journey.

How other authors approach the business of writing fascinates me and next year I’ll be using this blog to talk to some of them about how they make a living from their words. This will come as later in 2017 I’ll be making the transition from more-or-less full time accountant to more-or-less full time writer. It’s going to be quite some year.
Jane Cable, publishing, writing

But for now I am back to the anxious business of nursing a new baby through its first fragile steps into the world. I can’t stop myself from checking Amazon rankings daily and I am waiting with equal parts of terror and excitement to read the first review. Quite frankly I need to get a grip because no one is going to get around to reading the book over Christmas.

As for me, I’ll keep on gently marketing during the break. I need to approve a press release for issue early in the new year. I need to send seasonal/promotional emails to friends. I need to perfect the art of creating publicity material with Canva (my new favourite website). Perhaps I need a Facebook advert. And I have blog tour material to prepare and at least four guest blogs to write.

Thank goodness my husband has Christmas sorted…

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

Best Endeavours Endeavouring To Surprise: Jane Cable on what happens once that publishing deal is in the bag

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best-endeavours-endeavouring-to-surprise-jane-cable-on-what-happens-once-that-digital-publishing-deal-is-in-the-bag-continuesanotheryouBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

ENDEAVOURING TO SURPRISE

I was just about to sit down to write this – and to tell you all about my marketing plans for the new year – when I was distracted by my inbox. Hard to ignore an email from my publisher Endeavour Press though. Hard, and probably not a wise choice.

This one was short and to the point: ‘Please find attached the cover that we have designed for Another You – I do hope you like it. Many thanks for returning the manuscript as well, all going well we are hoping to publish it at some point this week.’ Argh… and ARGH!

Seeing the cover for the first time was always going to be one of those make or break moments and I fingered the ‘download attachment’ button nervously. But I could see a thin slice of the title in the preview pane and the vibrant red script drew me in.

First impressions? I loved it. And first impressions are the most important on a crowded page of thumbnails on Amazon. ‘Open me! Read me!’ it screamed. “The past is never dead…” it told me – and instantly I wanted to know why. Well, I would have if I didn’t already, but you get my drift.

The cover works on so many levels. The GIs in sepia in the past, the modern woman with a touch of colour in the present. The sea, the colours, linking them both. Boy oh boy, am I one happy writer.

There is one proviso though, but I am undecided about whether it’s important. Marie would never wear a skirt that short and while she’d love the hat, she probably couldn’t afford it. When she isn’t in her chef’s whites she almost invariably shoves on a pair of jeans – or if she has to dress to impress, a pair of tailored trousers. Now if you’re the sort of reader who likes to imagine their own characters you won’t care a jot, but if you like to refer to the cover to see what they look like then it could be just a little bit irritating… although overall I suspect I am splitting hairs.

More important is the strap line. There were a few different ones flying around. In the original blurb it was ‘What happens when you reach out and touch the past?’ which I replaced with ‘When the present is unbearable, can you be saved by the past?’ (Amazon loves a question). But the line on the cover is snappy and succinct. Job done.

And it’s just as well one job is, because if the book is going to come out this week then I’m way, way behind. My website updates may have gone to the designer, but they’re still in her in tray; my blog tour is only just beginning to come together; Lisa my PR sent me a draft press release a few weeks ago but I haven’t even had time to open it. And this week is pretty well fully booked… even if I believed that just a fraction before Christmas was a good time to promote a summer read.

A new marketing strategy beckons. Sshh – don’t tell anyone it’s out there. Yet.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how two young American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.