Tag Archives: Apple

BELLE CROWNED BEST CELEBRITY BABY NAME OF 2011

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BELLE CROWNED BEST CELEBRITY BABY NAME OF 2011

 

Belle, daughter of Bounty’s ‘Celebrity Mum of the Year 2010’ winner Holly Willoughby, has won her first crown at nine months old, as she is awarded the accolade of having the ‘best celebrity baby name of the year’.

 

The moniker topped the poll to find mum’s favourite celebrity baby name, beating off strong competition from other celeb tots, including Harper-Seven (Victoria Beckham), Madison (Mel B) and Delilah (Kimberley Stewart).

 

The name Belle, which means ‘beautiful’ in French, is also one of Disney’s best-loved characters from the story ‘Beauty and the Beast’ and mums love the name because it is ‘pretty, girly and elegant.’

 

Second favourite is Sophia, which was the 28th most popular baby name of 2010 and is the name given to the daughter of footballer Peter Crouch and model Abbey Clancy.  In third place is pop/rock singer Pink’s tot Willow Sage.

 

The Beckham’s Harper-Seven narrowly missed the top three, coming in fourth place.

 

For the boys, Flynn, son of ‘Pirates of the Caribbean’ star Orlando Bloom and Miranda Kerr, came top of the poll.  Already a super-cute baby, he is sure to follow in his father’s footsteps and ‘bloom’ into a handsome young man. Mums commented that the name is both ‘cute for a baby, as well as romantic and dashing for when he grows up.’

 

Former-Baby Spice Emma Bunton’s son Tate, is the second most popular boys’ celebrity baby name and completing the top three is Harry – son of model Danielle Lloyd.

 

In total, over 101,000 votes were cast on the online poll, which was compiled by parenting club Bounty and sponsored by www.HomeAway.co.uk, the UK’s largest holiday rentals website.

 

Lisa Penney, spokesmum for bounty.com said: “We all love to know what celebrities call their babies (even if we don’t like to admit it!) and our records show that what celebrity parents call their children can help to increase the popularity of the name.

 

“The top ranking names like Belle, Sophia, Madison and Flynn are the names which our mums can more easily identify with. The less popular, more unusual names such as Kahekili (Evangeline Lily) or Bear Blu (Alicia Silverstone) may not seem out of place in the celebrity kindergarten next to the likes of Suri, Apple, Zuma Nesta and Princess Tiaamii, but these names are certainly not the norm in the average school playground.”

 

Other celebrity named babies that proved popular this year include Hero (Myleene Class) and Lyra (Sophie Dahl).

 

Towards the bottom of the top 20 and demonstrating mum’s least favourite celebrity boys and girls names of 2011 are Mariah Carey’s Moroccan and Jessica Alba’s daughter Haven.

 

  1. Belle
  2. Sophia
  3. Willow
  4. Harper-Seven
  5. Madison
  6. Delilah
  7. Flynn
  8. Hero
  9. Lyra
  10. Tate
  11. Monroe
  12. Harry
  13. Polly
  14. Bear Blu
  15. Indio
  16. Kahekili
  17. Bingham
  18. Arthur
  19. Haven
  20. Moroccan

 

Visionary Steve Jobs Dies At 56

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‘Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose’

Steve Jobs, 2005

The world mourned today as Steve Job lost his eight year battle with cancer. He was only 56.

Steve Jobs was called a ‘visionary, who had changed people’s lives’ by President Obama and Mark Zuckerberg praised his ‘mentor and friend’.

The internet was flooded with tributes within minutes of his death being confirmed. His family thanked ‘the many people who have shared their wishes and prayers during the last year of Steve’s illness’ and Apple’s board of directors released a statement saying; ‘We are deeply saddened to announce that Steve Jobs passed away today, ‘Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve’.

The Apple founder died yesterday, six weeks after stepping down as Apple CEO and a mere one day after the new generation iPhone was launched.

Apple’s homepage is a full-page image of Jobs with the text, ‘Steve Jobs 1955-2011.’

Jobs leaves behind a wife, a son and two daughters.

His family released a statement saying that he had ‘died peacefully today, surrounded by his family.

‘In his public life, Steve was known as a visionary; in his private life, he cherished his family. We are thankful to the many people who have shared their wishes and prayers during the last year of Steve’s illness.’

The Greatest Movie Ever Sold, New Frontiers in film financing.

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The Greatest Movie Ever Sold directed by Morgan Spurlock.

Where and When: Thursday 29th September at BFI Southbank

On Thursday I saw Morgan Spurlock’s new documentary about branding, advertising and product placement, which is entirely funded by branding, advertising and product placement.

Afterward, a panel of experts from film and advertising discussed how producers can create new synergies and forms of production finance without losing their artistic integrity. The panel included; Pippa Cross, Producer of Chalet Girl, Duncan Forrester, Head of Public Affairs, Volvo, Darryl Collis, Director of Seesaw Media, Pete Buckingham, Head of Distribution and Exhibition at the BFI

“Nothing like a cold call to let you know how little power you have.” Morgan Spurlock.

What I learned:

1) The Greatest Movie Ever Sold was the first film to be in profit before it hit theatres

2) Spurlock ‘didn’t negotiate for success’ so the brands didn’t have to pay him any more money when the movie became a runaway success.

3) In the first few months, The Greatest Movie Ever Sold had over 900 million media impressions.

4) Spurlock called over 100 ad agencies and 650 companies to contribute to the documentary, only 15 companies said yes. A success rate of only 2%.

5) Pom juice is 40% as effective as Viagra for helping a man sustain an erection.

6) Volvo did not pay to be in Twilight, the filmmakers stayed true to the fact that Edward drives a Volvo in the book. But they have people come in and buy the car Edward drives after seeing the movies, even though it’s a £35-50,000 investment.

7) A big champagne company turned down the opportunity to be in The King’s Speech because they ‘didn’t do period films’.

8) Morgan Spurlock could not legally disparage the entire country of Germany in or around the Mini that he was given for the film. Most of the contracts had a non-disparagement clause.

9) Spurlock said all of the brands asked for ROI (return on investment) but not of them got it.

10) Ditto for the final cut, Spurlock says: ‘Retain final cut or it’s not your film”. However, if your film costs more than $40-50 million, you will not get final cut.

11) Spurlock’s advice to filmmakers when negotiating with brands and advertisers is: Always know what you are willing to give up. Integrity is valuable.

12) Fed ex did not pay to be in Castaway.

13) The film uses all of the things it criticise in the beginning to sell the film to you later

14) Old Navy gave Spurlock a cheque for £200,000 after seeing the documentary at the Sundance Premiere.

15) The brands have bigger lawyer than you.

16) Pippa Cross had to spend 2K on CGI to get ride of a beer bottle on Shooting Dogs because the beer brand did not want to be associated with the genocide.

17) The Social Network has Mark Zuckerberg and the rest of the cast using Sony laptops, but, factually, the real people the film is based on would have been using Apple Macs.

18) Pippa Cross got Tesco vouchers for Chalet Girl, and the best Ski brands on board.

19) Morgan Spurlock made a deal with a tri-state pet discount store; you could get a goldfish and after the first one died, use a voucher to get another one. Like Spurlock does in the film.

20) Spurlock tried to get a gun company onboard, but they all said no.

21) The lawyer Morgan interviews in his documentary tells of of the term ‘Faction’. Where fact and fiction meet, and what advertisers use to confuse you and integrate their products into your favourite TV shows and Films.

The documentary is essential viewing for anyone interested in film, or raising finance.

Apple unveils its magazine and newspaper Newsstand.

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iOS 5 is the next version of Apple’s operating system for iPhones, iPads and iPod Touches. At Apple’s Worldwide Developer Conference on the 6th June 2011 they announced new features and functions that would become available in this forthcoming release.
Apple explained there are over 200 new features, they then went on to highlight and demonstrate some of the most important, including:

The notification center – changing intrusive push messages and SMS notifications into a subtle alert that doesn’t interrupt your workflow.
iMessage – Apple’s answer to BlackBerry Messenger, an iOS to iOS instant messenger application that lets you continue conversations as you move from device to device.
Reminders – A ‘to-do’ or tasks application, allowing you to set tasks and reminders. Most impressively, the app allows you to anchor them to certain GPS positions, (for example, a reminder to “buy milk” when you walk into your local supermarket).
Some of the other features included native Twitter integration, immediate camera access from the lock screen, a vastly improved Safari browser… but most importantly, the Apple Newsstand.

In the keynote presentation, they explained how magazine readers would be able to locate and purchase their newspaper and magazines from a central newsstand, see new issues from outside the app and have them save offline when they become available.

What they didn’t explain was how publishers can make this possible and how this new functionality can be enabled.

Shortly after the Keynote, they released the Beta version of iOS 5 to developers (at around 23:30 GMT) the staff at Stonewash DD&AG were immediately on the case to learn more about the newsstand to understand how our clients and other publishers might be able to take advantage of the new features made available by Apple.

WHAT IS THE NEWSSTAND?

The newsstand is a central place, where iOS users can access their magazines and newspapers. Unlike iBooks, where book publishers supply “.epub” or similar documents, Newsstand publishers will have to create an iOS application (or adapt their existing app). Think of it like a cross between the shelf seen in the iBooks application and applications folders on the home screen.

To make use of the new features, publishers must invoke the newly added “Newsstand Kit framework”. From what we have been able to understand, some simple settings will help an iPhone or iPad recognise that the app as a magazine or newspaper that belongs in the Newsstand. At this point, instead of placing an icon on the home screen (as other applications currently do) the application will be installed in the Newsstand, the cover of the latest edition will be used as the large-format icon, instead of the small, square icons we currently see in use.

“The outcome is that users will be able to access the latest copy of the magazine at their convenience and in most cases the issue will appear on your reader’s device, saved offline, without them having to action anything manually.”

Making your magazine function efficiently on the Newsstand will require your application and your web servers to interact with one another. When a new edition is available your server will need to send a push message to your reader’s device. This message lets their device know that there is a new issue available and instructs the application to begin downloading the files immediately, these new issue alerts are limited to one per day.

The outcome is that users will be able to access the latest copy of the magazine at their convenience and in most cases the issue will appear on your reader’s device, saved offline, without them having to action anything manually.

The latest cover will already be visible from the device’s home screen and the Newsstand “shelf”. A counter and update message will help notify the user that there is a new issue ready.

HOW CAN THIS HELP YOUR MAGAZINE?

There are a number of potential benefits for publishers who may or may not already be publishing their titles to the iOS platform.

Effects of the news from the WWDC conference (immediate) and the imminent release of iOS 5 this autumn include:

Peaked interest in iOS devices and the app store. Along side every Apple release we have seen a peak in application downloads. The ‘buzz’ and amount of media coverage that surrounds any new Apple product reminds current users all over the world to explore the app store, as well as generates a spike in users that are new to the iOS platform.
Peaked interest in newspapers and magazines on the iPad. The story of “Apple versus publishers” has been well covered and in a number of cases, totally misunderstood. This move by Apple will undoubtedly receive coverage from mainstream media, prompting users to search the App Store and the newly formed newsstand for “Magazines & Newspapers”.
Effects of the Newsstand once available on iOS devices include:

Although it has always been possible (and very simple) to notify users of new editions using Apple’s push messaging system, the newsstand allows users to see the latest cover directly from their home screen.
If a new issue is available to a user (for example, if their subscription is active or (we assume) if the issue is free) it is now possible to download this edition onto the user’s device without them having to action or agree to the download. When the user wants to read the new issue, it will already be saved to their device and won’t be subject to the 200-700mb download (and associated waiting time) that we are seeing in some magazines currently being released.
The “Newsstand Store” is dedicated to magazines and newspapers; publishers won’t be fighting for screen real estate against games, utilities and other applications. The increased visibility should increase the number of downloads.
IS THIS GOOD NEWS FOR PUBLISHERS?

We believe so. The fact that there are new functions and features in iOS 5 that are specifically designed to help make magazines and newspapers more functional, more attractive and easier to use show us that Apple have a genuine interest in making the iOS a useful platform for publishers.

Any apps previously released will continue to function in the same way as before, as far as we can see there are no negative changes or restrictions being put in place, just a suite of new features that benefit your applications.

HOW SOON SHOULD WE LOOK TO MAKE USE OF THESE NEW FEATURES?

As soon as possible, and for two main reasons.

Technology moves quickly, if you spent months and months deciding on whether you would like to make use of these new features, they may become outdated. Apple will undoubtedly continue to develop and improve their operating system and to avoid being behind the times you will need to move quickly.

Apple receives an unprecedented level of media exposure around product launches. iOS 5 – and the new iPhone that will almost certainly follow – will be no exception. A spike in traffic interest and activity in iOS applications has the ability to benefit your brand and its application.

We have worked with clients to help them launch applications and projects alongside the iPad, iPhone 4 and the iPad 2 and in all cases there was a noticeable spike in activity, downloads and revenue.

INTERESTING FACTS FROM THE KEYNOTE

There were some fascinating figures released by Apple in yesterday’s keynote speech. We have summarised them below:

Apple sold 25 million iPads in the first 14 months
Over 130 million books have been downloaded from the iBookstore
There are currently over 425,000 apps on the App Store
Over 90,000 of those apps have been specifically designed for the iPad
There have been over 14 billion app downloads from the App Store since it launched
Apple have paid over $2.5 billion dollars to app developers and publishers
Apple have over 225 million iTunes accounts, all with credit card information and 1-click purchasing enabled

Article from; www.stonewash.co
www.ddag.co.uk

Console Wars: Could Apple Buy Sony?

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OK,  so it’s probably a crazy idea and there’s no hint that it will happen, but it’s well worth taking a look at what would be an incredible business deal.

The idea came to me on the back of the recent PSN hack and Microsoft’s deal for Skype. Apple is sitting with an ever-growing amount of cash on its balance sheet. That and their short-term investments now total an enormous $29 billion. That’s money which is not doing a great deal and many analysts believe it could be put to better use by acquiring other companies.  Microsoft has made its move by buying Skype. Now its Apple’s turn.

Sony is currently valued at $27.7 billion (according to Google finance and not including options). Some believed Apple might acquire Sony back in October of last year (at that time Sony’s share price was around $32, more expensive than the $27.58 it is today).

Of course, the true cost of buying Sony would be a lot more. Apple would have to take on Sony’s colossal debts but Apple could afford to do it – if it wanted to.

The Console War

We all enjoy the rivalry between Sony and Microsoft as each company pushes the other onto greater and better things. But the truth is, Sony has been struggling. Its share price has collapsed from $149 a share in 1999 to just $27.58 today. Its rival Microsoft is valued at about eight times more.

Sony may be winning this round in the battle of the consoles (although many would disagree). However, it has made a loss the last two years. How much longer can it keep pace with its rival? Is it destined to follow Sega and, dare I say, Nintendo into mediocrity? Perhaps Sony needs to be bought out before this can happen.

Is it time Apple entered the console war? No doubt some Sony fans will baulk at the idea of an Apple takeover. But imagine the expertise Apple could bring to a console. The PSN network could be integrated with iTunes and Apple TV, and Apple could bring its brilliant design expertise to the PlayStation hardware and software. There would a whole of host of synergies.

The Brand

Imagine the power of the Sony and the Apple brand combined. Imagine the iPlaystation. We have iPad, iPods, so why not an iPlayStation?. Apple was already recently rated as the most valuable brand in the world (at a staggering $153bn). Picture what the addition of Sony could bring to it.

Would it Really Benefit Us?

A question worth asking as consumers is: Do we want to have to pay for this super brand? Would it work? Or would the strength of both brands work against each other?

The best thing for us, the consumer, would be if Apple entered the console war by itself. While we’d love it to happen, Apple is probably too far behind to do this. That said, who knows? If anyone could do it, it would be Apple.

The Microsoft and Apple History

The Microsoft/Apple History has been a very complex one. There has been mutual co-operation, contract deals, law suits against and investments in each other.

In the last 10 years, Apple has really taken the fight to its brother. In the last few days, Apple finally passed Microsoft in Profit ($6 billion to $5.2 billion for the quarter), having already passed it in revenue and market cap.

The Xbox is one of the last bastions of Microsoft not under attack by Apple. If Apple bought Sony, this would no longer be the case.

Other synergies

If Apple bought Sony, it would immediately mitigate much of the damage done to the Sony brand by the PSN hack. If Apple handled it properly, they could portray themselves as a rescuer. I believe Apple could add value just by stepping in. They could also bring their security experts to help shore up Sony’s system and prevent another attack.

An increasing presence in online gaming and entertainment could help Apple to challenge the likes of Facebook.

There would be many other savings as well, in the production process, purchasing of raw materials, marketing and distribution etc.

Could it Actually Happen?

Apple is probably far too sensible to consider such a deal. Part of the reason they have done so well at the moment is precisely because they have avoided getting distracted by the console war. Both Microsoft and Sony have sunk huge resources into their consoles for relatively little gain and it has shown in terms of profits and share price. Both have struggled in recent years partly as a result of this distraction.

However, Sony has previously been sighted as a potential Apple target and it is known they are in the market for acquisitions. On paper, the deal might make sense but that fails to consider the very different corporate cultures at Sony and Apple. Ultimately, this is probably the reason the deal will never happen. Mergers as big as this one have a poor record of success. Sony’s deeply ingrained corporate culture would be hard to overturn.

 

The iPad 2 {Technology Review/Preview}

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Despite his illness troubles Apple fans were relieved to see Steve Jobs take to the stage to introduce the new iPad, the iPad2. The product is an improved version rather than a radical new design but in any case consumers are set to benefit as the iPad2 starts at the same price as its predecessor $499 for the base 16GB model with new improved features.

• Tapered design and 33% thinner
• Faster chip (dual-core A5 CPU, claimed to be twice as fast as its predecessor)
• Dual Web Cams (Rear facing 720p HD resolution)
• Integrated gyroscope for games
• 3G Units available
• The same 10 hour battery life as its predecessor
• Available in black and white
• App store with 350,000 Apps

As the tablet market continues to expand the iPad2 is set to help Apple stay one step ahead of its rivals for the time being.

Prices $499-$829

The iPad2 is released on March 11 in the US and internationally on March 25

Money For Nothing – And The Trick’s No Fee

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When Britain lost the War of American Independence in 1783, we nonchalantly withdrew, safe in the knowledge that the fledgling nation had taken on board our delights of fighting a Civil War, and subjugating and exterminating the indigenous people.

Meanwhile, Britain returned to its attempt to turn every schoolroom world map a lurid shade of pink as the British Empire expanded by wont of deciding we knew far better than the cultures of vast swathes of Africa and Asia.

From such unlikely beginnings, our special relationship with the USA has grown and grown. We were never so glad to see our former foes fight alongside us in The Great War, and there can be no doubt that the influx of tens of thousands of American troops turned the tide of a muddy, bloody stalemate.

And, while late to the party again in World War II, American forces once more helped to bring an end to six years of devastating conflict. Meanwhile, GIs (Overpaid, Oversexed, Over Here) brought nylons, gum, jazz and chocolate to a beleaguered and grey England, while getting brides – and surprise children – in return.

Glossing over our penchant for gambolling playfully at America’s feet in gratitude and thus embroiling ourselves in two unwinnable guerrilla conflicts in the Middle East, our tradition of cultural exchange continues to this day.

They gave us Elvis Presley, we gave them the Stones and Beatles. They gave us Hollywood glamour and Marilyn Monroe, we gave them Carry On and Ricky Gervais.

Not forgetting that Halloween barely existed as an event in Britain when I was a kid. The first trick-or-treater I ever heard knock on the door was around 1983.

Faced with one of the local children proclaiming ‘trick or treat’ on the doorstep, my puzzled mum replied: “Trick!” There was a brief, equally baffled pause before the child went to find someone more clued-up.

And though I’ve been a long time out of High School, I don’t recall any talk of Prom Nights in Britain until around the late 90s. The UK didn’t go in for that sort of thing, probably because the film ‘Carrie’ scared the shit out of everyone in 1976.

Suffice to say, my last day at school consisted of a myriad of shirt signings, revenge on those who had royally pissed you off during the year and hasty fumblings with girls who had suddenly become more romantic and attractive as the parting of the ways beckoned.

I digress.

Something else we’ve learned from America is how to sue.

The USA is the most litigious country on the planet. Frankly, you can get sued in America at the drop of the hat, particularly if that hat then trips someone up. And now, we’ve cottoned on to making a fast buck in the same way.

Students, the unemployed or unemployed students who, between watching Jeremy Kyle’s show about British pond life and David Dickinson’s mahogany features on The Real Deal, are no doubt familiar with those ‘no win, no fee’ adverts from legal types.

They tend to show various idiots who have fallen off ladders, tripped over lethal plastic box-ties, or swallowed a pint of weed killer in a misguided attempt to eradicate their own gene-pool, and are now holding fat cheques after successfully blaming someone else for their own incompetence – albeit not quite as fat after the victorious lawyers have taken their mammoth commission.

Trouble is, it’s really no joke. Councils now spend tens of thousands of pounds on compensation every year, ranging from people falling over pavements, being grazed by falling tree branches, hitting heads on low signs and, in the case of a landmark ruling against Hounslow Council, a £100,000 payout to a couple with learning disabilities, who were subjected to abuse by their neighbours.

Regardless of the rights or wrongs of the latter judgement, it doesn’t take a mathematician to realise that if people weren’t suing the council for tumbling over uneven pathways, there might be more money available to get them fixed.

Meanwhile, a number of councils have realised it’s cheaper and easier to fell mature trees rather than put up with the fiddly business of keeping them maintained and so cure the problem of possible conker-shaped bruising.

Speaking of cures, doctors and hospitals now routinely take out malpractice insurance in the event of a legal challenge. Not that loved ones shouldn’t have the right to compensation when something has gone wrong, but there’s something definitely amiss when a man sues the NHS for allowing him to get to 70st.

As Barbara Ellen sagely pointed out in The Observer: “I’m confused. Did his GP say to him, ‘yeah, you look great at 50st, just keep eating”? As he ballooned to the point where it became a military operation to get him to hospital, were nurses feeding him fry-ups? Well, no. Paul Mason is now 37st, thanks to gastric surgery performed by the NHS.”

So, thanks to all this ‘fall down, get rich’ culture, we now live in a Health & Safety wonderland, where school trips are cancelled because of fears of litigation, packets of peanuts come with the disclaimer ‘warning, contains nuts’ and cards for two-year-old toddlers state ‘not suitable for children under 36 months’.

I would go on, but I’ve inadvertently crushed my fingers with the iMac after rooting around for a stray crisp. Now all I have to do is find the name of a good lawyer and Apple’s arse is mine.

Image: Chris Sharp / FreeDigitalPhotos.net

http://www.freedigitalphotos.net/images/view_photog.php?photogid=584

Blackberry PlayBook vs iPad on Web Fidelity {Gadgets}

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Back in September, RIM announced it was venturing into the tablet market with BlackBerry PlayBook. Matthew from RIM has made a short video demonstrating Blackberry Playbook vs the iPad when it comes to browsing the web.

On the video, Matthew quickly runs through a series of comparison tests with a PlayBook and iPad (running iOS 3.2.2), which demonstrate three things: the speed of the PlayBook Browser, its support for rich Flash content, and the performance of open web standards like HTML 5 on the PlayBook.